War Eagle Mill

1. War Eagle Mill Technology Strategic Plan Presented by J. Shabatura December 2010

2. Overview: War Eagle Mill (WEM) is expanding from a physical retail store and mail order business to include an online retail format. So far, the Mill has been slow to embrace technology. TECHNOLOGY VISION STATEMENT: Our E-commerce offerings will make it easy for customers to locate, evaluate, compare and select products—resulting in a shopping experience rating of “excellent” from the majority of our online shoppers.

3. Overview: Purpose of this strategic plan:

4. The Stakeholders Overview: Owner - Elise Roenigk General Manager – Doug Walsh Operations and Shipping Manager – Barb Lise Sales Administrator – Tammy Bennet Marketing Consultant – Sandy Wright Mill Employees Patrons Customers General Manager – Doug Walsh Operations and Shipping Manager – Barb Lise Sales Administrator – Tammy Bennet Marketing Consultant – Sandy Wright

5. Where we are • Technology Evaluation : What hardware/software is currently in use (WEM and user)? What are the limitations of the software? What are the major complaints from users? Complements? What are the major complaints from WEM? Complements? Which employees are using the Ecom system? How are clients using the store? (how long, entry, bounce, number of purchase, etc.) How is web used vs. traditional phone order (time, purchase, relation)? What are the real costs to run the ecom? (time, hosting, fees, tech, etc.)

6. Obtaining Information • Technology Evaluation : Examination of Analytics SWOT Analysis Complaint Records Observations

7. SWOT CHART

8. Conclusions • Technology Evaluation : The WEM Ecommerce site is growing, albeit not at a swift pace. ClickCart Pro software in use is limiting the WEM ecom system.

9. Where we are going • Technology Needs Assessment: 1. Currently, what are the greatest hurdles experienced by customers wishing to make an online purchase? 2. When you are using the current ecom interface (Kryptrioic) do you ever think “there must be an easier way to do this? 3. What additional features are needed to make the ecommerce site more efficient and customer friendly. 4. What is needed to expand purchases to include a greater variation of items?

10. Categorization of needs • Technology Needs Assessment:

11. Categorization of needs • Technology Needs Assessment:

12. Conclusions • Technology Needs Assessment: The identified needs are now prioritized as according to what is mandatory for the project’s success. Phase I Phase II Phase III

13. How will we get there • Action Plan: Current Status: War Eagle Mill’s current ecommerce system is not meeting the needs of this growing online sales business. Customers find the existing system difficult to navigate. Backend file management is difficult. Gap: Analysis demonstrated that the software currently used (Click Cart Pro 6) is limited in customization features.

14. How will we get there • Action Plan: E-commerce software options report Financial Planning New E-com software selection Finances Secured Review of Hardware Resources Review of Staff Resources Review of SEO, Networking and Advertising Build out of E-com System Staff training E-com System Launch Project Evaluation

15. How will we get there • Action Plan:

16. How will we get there • Action Plan:

17. How will we know we are there • Evaluation:

18. War Eagle Mill Technology Strategic Plan Presented by J. Shabatura December 2010