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Marketing & Communications Update

Marketing & Communications Update. Marketing & Communications Update: 2013 – 2014. Marketing District Collateral Material Advertising (print, online, television) Events Communications Website Publications Social Media. School Safety Training Drills Events Successes

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Marketing & Communications Update

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  1. Marketing & Communications Update

  2. Marketing & Communications Update: 2013 – 2014 • Marketing • District Collateral Material • Advertising (print, online, television) • Events • Communications • Website • Publications • Social Media • School Safety • Training • Drills • Events • Successes • Challenges and Opportunities

  3. Marketing: Collateral Material • Redesign philosophy • Develop consistent look and feel across all media to help establishrecognizable branding • Give materials a more modern design, paired with traditional elements to show Madison’s forward progress while maintaining a connection to our long tradition of academic excellence. • Strong use of photography featuring Madison students • Extends beyond the page (District Office, Simis front office) • Varied formats to increase visibility of materials • Applied to website • Integrated into videos

  4. Marketing: Advertising • Print • Direct Mail/Flyers • Newspapers/Magazines • Placement • Online • Website/Banner • Branded Page • Television • PBS • Focus on Heights and Kindergarten

  5. Marketing: Events • One-Time Events • Solar Ribbon Cutting • Superintendent Forums • APS Solar Announcement • Discover Madison • Roughly doubled in size • Extremely well received • Kindergarten Roundup • Heights, Rose Lane, Simis, and MTA increased • 8th Grade Promotion • Registration Day • Staff Welcome Back Breakfast

  6. Communications: Website • Slideshow images as communication tool to showcase key information • Leveraging Vimeo video • Website alert system

  7. Communications: Publications • Madison Update • Updated look & feel • More meaningful content • Internal marketing • Madison Scene • Updated look & feel • More meaningful content • ASPRA*tions Award Winner • Press Releases • Updated template • Leveraged for large news events

  8. Communications: Social Media • Instagram • New this year • 145 Posts to build photo base • Will market to grow audience next year (9 followers w/out marketing) • Vimeo • Superior replacement for YouTube • 913 total video views • Facebook • Grew Audience Base – 727 from 522 • Part of Safety Communications • Twitter • Grew Audience Base – 311 from 183 • Now picking up Retweets frommedia and other entities • Part of Safety Communications @MadisonAZ facebook.com/MadisonAZ

  9. School Safety: Training • Madison Safety Team • Active Shooter training (FEMA IS-907) • Additional FEMA Certifications • Tabletop Exercise Training • Safety Coalition participation • Summer Camp lockdown procedures • Principals/Directors • FEMA ICS -100: Introduction to Incident Command System (Fall 2013) • Certification • Secretaries • Auto-dialer training • Auto-dialer incorporated into drills

  10. School Safety: Drills • Fire • New log templates • Fire Marshall review • Lockdown • New log templates • Procedure updates • Red Bucket review • Addition of practice auto-dialer calls • DO drill with debrief

  11. School Safety: Events • Several throughout course of year • Most recent three-site lockdown • MTA, Simis, and Rose Lane • Website alerts • Social media • Auto-dialer • News media • Letters home

  12. Successes • Discover Madison Tour • Kindergarten Roundup • PBS Ad for Madison HeightsLanguage Immersion • Simis front office • New look and feel • 5 ASPRA*tions Awards infirst year

  13. Challenges & Opportunities • Student award recognitions process • School event calendars • Website • Our own success • Customer service as part of Marketing and Communications Planat Governing Board Retreat

  14. Thank You!

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