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LOGO DESIGN

LOGO DESIGN. Brand-Identity-Logo. Brand Identity Logo. Think of your brand, identity and logo like these 3 Russian nesting dolls modeled to look like Star Wars Storm Troopers. Your logo is a part of and fits inside your identity. Your identity is a part of and fits inside your brand.

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LOGO DESIGN

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  1. LOGO DESIGN

  2. Brand-Identity-Logo Brand Identity Logo Think of your brand, identity and logo like these 3 Russian nesting dolls modeled to look like Star Wars Storm Troopers. Your logo is a part of and fits inside your identity. Your identity is a part of and fits inside your brand.

  3. Your Brand – Is the big picture. Its how your company is perceived as a whole. • Your Identity – Is your company dress code. It’s the visual system that makes says helps define how you look in different marketing mediums. • Your Logo – The essence of your company. It’s the quick way people remember you.

  4. Brand Your brand is a compiling of everything that your company does, what your employees do and how they act, it is the perceptions of your audience. Including: • the way your staff answers the phone • the way you handle client & customer disputes • marketing materials say- how they are designed It is also important to clarify that while a graphic designer can help lay the foundation for a brand, they cannot make a brand on their own.

  5. Creating an unique brand identity is very important. • Building a brand identity is the technique of conveying to potential clients about the products and services in a speedy manner. • As far as web marketing is concerned, time spent by the visitors on a web page is very short and unless your website impresses the visitor within seconds, all the efforts are futile.

  6. Identity • While your identity is separate from your brand, it contributes visually to your company’s image. • Identity is developed around a visual system that is governed by a set of guidelines that dictate how the identity is applied to marketing “colors, fonts, layout” • Having guidelines ensure that the identity of the company is cohesive, which in turn, helps your brand as a whole look congruent.

  7. Here are some visual elements that make up an Identity: • Your Logo • Marketing Collateral (Business Cards, letterhead, flyers, brochures, Website…etc.) • Product & Packaging Inserts • Apparel Design (Clothing worn by employees) • Signs, Banners & Billboards (Interior or exterior design) • Any additional visual items that represent the business.

  8. What is a Logo??? A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

  9. Try and think of logos like people. Just as it is easier to be called by our given name – Nick– rather than by using a confusing description such as “the bald guy who sometimes wears blue shirts.” Similarly, a logo shouldn’t literally describe what your business does but rather, clearly identifies your business.

  10. Logo • A logo identifies a company / product via the use of a symbol, mark, or signature. A logo wont sell your company directly nor will it describe your business.

  11. Also it is only after a logo becomes familiar, that it functions the way it is intended to do much like how we much must learn people’s names to identify them.

  12. A logo is the most essential part of your branding • make sure the design is memorable and defines your company and its business. • When creating a logo design, it’s best if built in a vector program such as Illustrator so it can be used in EVERY possible application, maintaining total scalability and function for print media as well as online.

  13. It is very important for a business owner to have a logo for their business, especially to help build their brand identity. • A logo must be appropriate, aesthetically pleasing and a reflection of the company’s credibility.

  14. Review: • Brand =The perceived emotional image of a company as a whole. • Identity = The visual system that form our company dress code. • Logo = Identifies a business in its simplest form via the use of a symbol or mark.

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