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Zach, Tina, Eric, Alex

Life’s Good. Zach, Tina, Eric, Alex. LG. History. LG group was founded as a chemical company by In Hoi, Koo. LG’s logo stands for the name Lucky Goldstar . LG’s slogan is Life’s Good. LG Electronics set up in 1958 After 1990, LG Group set foot in many fields including cell phone market.

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Zach, Tina, Eric, Alex

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  1. Life’s Good Zach, Tina, Eric, Alex

  2. LG

  3. History • LG group was founded as a chemical company by In Hoi, Koo. • LG’s logo stands for the name Lucky Goldstar. • LG’s slogan is Life’s Good. • LG Electronics set up in 1958 • After 1990, LG Group set foot in many fields including cell phone market

  4. Industry Analysis • Foreignmarkets are growing extremely fast • Motorola created DynaTAC which they nicknamed the “brick” • Depends on Hi-tech • A vast billion dollar industry that seems to be ever changing

  5. LG in cell phone industry • LG continues to expand product line and implement new technologies • Well-known and good reputation • The mobile communication industry will continue to be productive and make companies like LG tons of money.

  6. Global issues • More than 82,000 employees in over 80 countries • Competition with other multi-national corporation • Negative issue: Global competitors separate the cell phone market • Positive issue: Agreement with InnoPath Software Inc. • Makes every effort to globalize, such as India

  7. Risks • High-end Market occupation • the competitive advantages of scale and advantages of low-cost production • mature market is relatively stable • difficulty in continuing expansion and keeping pace with market changes • Existing competitors in up-market

  8. Risks(continued) 1. Retain in the low-end product image, and to establish High-end brand's image. 2. Only continuing to market high-quality integration of advanced technology 3. Targeting high-end consumer goods market scrambling to introduce products Rise in profit, but its market share has declined

  9. Future Trends • bright future for LG • prototype watch phone • installing software • the technology of touch screen • Continue to search for top of the line electronic equipment that attracts peoples ever changing wants and trends

  10. SWOT Analysis • Strengths • LG has an advantage in CDMA • Unique design is the other strength of LG • LG is good at making their products famous. • Weakness • Function of LG cell phone • Touch screen of LG’s cell phone is not very good to use • Not easy to use

  11. SWOT Analysis(continued) • Opportunities • The touch-screen technology is the biggest potential for the future cell phone • A well-designed cell phone can attract more consumers’ attentions • after-sales service for customers • Treats • Fierce competition with many companies • over-supply, profit down • financial crisis around the world

  12. Competitors • In our case, there are two traditional competitors, Samsung and Nokia. • In addition, with the revolution of communication technology, there are also some new “invaders” continued to enter into cell phone market. Zol.com.cn

  13. Samsung • Samsung is one of the biggest local competitors, which is a Korean based Corp. • They produce identical products, but now Samsung becomes the No.2 cell phone producer in the world. • Advantages: producing panel, webcam, and memory • preferred by business people & fashion people

  14. Nokia • Top market share, top 5 valuable global brand • A consistent operating performance • Acquisition of Symbian, Operating System, which took 55% market share and is crucial for cell phone • Many types: clamshell, bar phone, smart phone, and slide phone • Waterproof compression and anti-break, durable

  15. New Invaders • Apple Inc.—iPhone • Google—Gphone • Microsoft—Zune Phone

  16. iPhoneLG Prada

  17. Google HTC Dream G1

  18. Mirosoft

  19. Recommendations Short-term • Join in the Symbian Foundation • Struggle for the license of using Google’s Android operating system, which is more open-ended. • Hold their share in lower market • Keep the market share of CDMA mobile phones

  20. Long-term • Improve their 3G technology • keep working on the designs • Improving the quality of the cell phone • "Blue Ocean Strategy" • LG Electronics should adhere to this ambitious strategy to create more unique technology for mobile phones, and then eventually to a big cake to come back to LG.

  21. Conclusion • Improving • 1. Touch screen Technology • 2. CDMA for current market

  22. Thank You • Zach • Tina (Kang Wei ) • Eric (Yang Ke) • Alex (Zhang Cunsi)

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