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MyWay

MyWay. Different way of travelling. From time to time something revolutionary comes. Currently we know some apps. More than 8 mil. sold applications. More than 14mil. sold applications. More than 35mil. sold applications. From time to time something revolutionary came's.

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MyWay

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  1. MyWay Differentway of travelling

  2. From time to time something revolutionary comes Currently we know some apps. More than 8 mil. sold applications More than 14mil. sold applications More than 35mil. sold applications

  3. From time to time something revolutionary came's We are building future called: MyWay + + Guide Society Recognize

  4. Current problem Lack of touristic guidance in smart phones Where to go ? Expensive internet connection People can’t share their thoughts? Missing information for society

  5. Solution Brand new augmented reality offlineapp. Now you know where to go Whole world in your hand Bring transparency into world tourism Connection with tourists al over the world

  6. MyWay Supporting

  7. MyWay MyBuddies Stay connected with your friends SocializeMe Ability to connect with friends all over the world + gameficationmethod implemented History storing MyWay will have possibility to store each step (giving you possibility to load all of your trips to PC) Blogs, pages, stories, albums Online web interface Core functionality Additional functionality Offline/online object recognition > description & hints Trip planner

  8. MyWay What I can found in country package for 0.79€ Services Interesting places Museums & monuments City guide Everything offline Transportation

  9. Market research Smartphone market in 2011

  10. Market research Case study – Prague package Regular population 1 272 690 citizens 4 500 000 tourists visit Prague every year According to market share 360 000 of them has smart-phone Let’s take 5% of them = 18 000 potential users 5% was chosen according to competition research

  11. Business model Selling strategy Selling channels Application with home package will be FREE Every new package with new country will cost 0.79€ Communication channels Partners & social media

  12. Business model Forecast 45k development 25k marketing 20k project management From 360mil. of potential users Based on case study from slide 9

  13. Business model 90k investment Covering all capital cities in Europe 40 packages MyWay launch 20 packages 55k spent 90k spent MyWaygamificationchallange months +90k Profit Expansion to US Investment return

  14. Business model Future of MyWay - where to earn money Re-Connection with services Booking functionality Common Country specs. (laws, restrictions etc.) Expansion to US Focus on other areas (products, services) – not just on travelling

  15. Potencial risks Low interest Possibility to implement Challenge method Partners from travelling society Social media Competition Market re-search -> SWOT analysis Customer support Online support – chat Helpdesk team Improper market targeting Detailed tourism analysis

  16. Team Lukas Peter Michal

  17. Thank you Questions

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