Professional Social Networking

1. Professional Social Networking Created by: Stephanie Marro

2. Professional Social Networking Allows Students to… Build Online Presence and Personal Brand Network with personal and professional connections Job Search Access resources and information in specific career field Expand skill set with technology world

3. Type of Networking Sites LinkedIn world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Facebook largest social networking site with over 400 million accounts intended to connect friends, family, and business associates. Twitter an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

4. 5 Rules for Professional Networking Success Know Your Platform Customize Everything Ask for Something Specific Take it Offline Whenever Possible Say Thank You

5. LinkedIn 60 million professionals 200,000+ organizations Over 150 industries 2.1 million students 37,000 university groups

6. Why Should You Join? • Connect with classmates, faculty, and family professionally • Find new opportunities for internships and full time positions • Manage what potential employers learn about you from the Internet

7. What LinkedIn is NOT vs. What LinkedIn IS LinkedIn is NOT... …A place for party photos …A place to update the status of your cat …A traditional job board LinkedIn IS… … A Professional Social Networking Site …A network that allows you to make the most out of trusted professional networks

8. LinkedIn is the Solution to the Biggest Career Challenges • How do I get Experience without a Job? How do I get a Job without Experience? • Building Your Professional Brand • What Kinds of Jobs Do I Want? • Finding and Pursuing Your Career Passion • How Can I Network if I Don’t Know Anyone? • Building and Maintaining a Professional Network

9. LinkedIn is the Solution to the Biggest Career Challenges Cont. • How does this Help me Get a Job? • Turning Relationships into Opportunities • How can I stand out from the crowd? • Researching and Prepping for Interviews and other opportunities

10. Job Seekers Tips to Best Utilize LinkedIn in your job search Ensure your profile is complete and up-to-date. Your connections should represent your “real world” network Search on LinkedIn Jobs Message Key Network Contacts Demonstrate Your Expertise on LinkedIn Answers.

11. Company Research Tool

12. LinkedIn Connection Requests Example 1 Hi Laurie… A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer. Thanks[insert your name] Example 2 Hi Laurie… Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town. Thanks so much and I look forward to reconnecting.[insert your name] Brief is fine, just make it PERSONABLE! - Beyond Social Media

13. Creating Your Account

14. Your Profile

15. Parts of Your Profile

16. Common LinkedIn Mistakes Among College Students • The generic invitation to connect • Shows lack of effort into building a relationship • Lack of Sensitivity • Like a resume, a profile should be brief and targeted • Spelling/grammatical errors, inconsistencies • Just as you would carefully review your resume, you should check your profile • Weak Headline • Clearly identify yourself and your career interest • No Recommendations • Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.

17. Facebook Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience

18. Facebook Job Search Applications • BranchOut • career networking. LinkedIn profile can be imported. Browse and share jobs that people within your career network have posted. • Virtual Business Cards – personalize your card and attach to facebook messages. • CareerBuilder • Updated job and internship postings delivered directly from CareerBuilder to profiles • Location and career interest is used to send relevant information • Follow links to apply • Search by keyword, location, and category • Hire My Friend • Promote your friends who are job searching to your other Facebook Friends with the Hire My Friend App. You can include a brief description of their skills and link to their LinkedIn Profile • IngBoo • Select advanced search options (keyword, location, category) on Monster, Simply Hired, Career Builder and other job sites. • Get LinkedIn and Twitter updates

19. Facebook Job Search Applications Cont. • Inside Job • allows you to be in a network of professionals. Search for other professionals based on places they work, have worked or have interviewed. • Upload resume and previous work experience. • Search by keyword, location, organization or job titles • Professional Profile • Similar to facebook profile, but you become part of a network • Post resumes and recommendations that can be imported for LinkedIn accounts. • Browse other profiles and see resumes that are public. • My LinkedIn Profile • Badge to connect your LinkedIn account to your Facebook Profile • LinkUp Facebook App • Companies publish jobs from their corporate websites onto their Facebook Fan pages. • Work with Us by Jobvite • Displays jobs on profile or fan pages. • Browse opportunities at companies where your friends work, apply and send Jobvites to contacts. • You must be invited to use this application by authorized users.

20. Tips for Using Facebook for Professional Networking Decide if your Facebook Page will be social or professional Choose what information on your profile business contacts or prospective employers should see Create a simple profile (or clean up existing one) Limit the photos you post Post content relevant to your job search or career Use Facebook e-mail to build relationships with your Friends Choose your Friends wisely

21. Twitter Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.

22. What Twitter Does for you… A way to get the latest information on your interest Twitter for Personal Twitter for Business Tweeting

23. Twitter 101 for Professional Networking Make your profile public Choose a Twitter name Fill in your location with your real location Create a strong bio Choose a photo that is more of your face Start a following slowly Don’t just follow anyone Pay attention to other’s tweets Retweet Judiciously

24. Food For Thought Professional Social Networking is a tool to assist in your job search and networking experience. Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site. In order to have a well-rounded search, you still need to search for jobs and take time to apply.

25. For More Information Center for Career Services Southern Connecticut State University Room 102, Schwartz Hall 203-392-6536 www.careers.southernct.edu