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Here is 10 point which definitely helps you to improve your rank on Google. Important to remember while performing SEO on your website. Best, less time consuming and important points to remember
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On-Page SEO 10 Point to Improve your Website Rank on Google
On-page SEO On-page SEO is the first step of performing SEO on your website. On-page SEO is preformed on your website or webpage. The change which we do on our website is falls under this category, All though the change is related with content or code. On-page SEO can optimize your rank on google by doing some changes in your website according to google’s guideline. In Digital Marketing Course SEO is divided into two pieces, First one is On-page SEO and second is Off-page SEO. In On-page SEO we have to optimize thing like content, Image, landing page, etc, We have to do keyword research and much more which I will tell your below in brief
The first step in On-page SEO is Keyword research according to the Digital Marketing Course. In this task we have to search a keyword which can relate our business or webpage and also this keyword has maximum search value and minimum competition because this will help your website to rank easily on google or any other search engine. We have some tool which can help you to find out keyword related to your business 1. Google Keyword Planner 2. Uber Suggest 3. Keywordtool.io
Meta tags are the tag through which we can tell people what we do in their google search result when search something related to your website or business. Meta tags helps us to create a title and description of our website which appear on google search result
OG tag means Open Graph tags. This are use to optimize the sharing of your website link in social platforms. Through this tag we can show our Title, website name, a short description and image when people enter our website URL on this platforms which is Facebook, Twitter, Pinterest and as well as whatsapp. We can manage which title, description, and image a person see when he enter or see a post which contain our website’s URL
Image optimization is also a important process in SEO. We have to give the image a proper name before uploading it to the server and after that we have to give the image a title because in some case the human cannot understand the image so if we put title on it this helps them to understand the image. We also have put alt text to the image because if the image will not load proper then this text will shows as an alternate of the image. And we also have to use a small size image so that our webpage can load faster and it also helps in increasing our website speed. We can also compress the image throughhttps://tinypng.com/
When a visitor land on your website through a campaign or any platform that page is known as Landing page. This pages are mainly use to generate online leads through campaigns. We have to use content according to the visitor need and we also have create a contact form through which a visitor can submit their details in it with the use of call to action button and this button is also used for make to you from visitor’s end. The landing page should be mobile-friendly it is the most important thing in landing page optimization.
Content Optimization is also a main part of SEO. You can read blogs of Brian Dean, his is a famous for blog writing related to SEO 1. We have to start title tag with our keyword and we also have to make a catchy title by using modifiers like 2016, best, 100%, review, etc. 2. We have to make an SEO friendly URL like we have to avoid all unrelated word for our URL the best URL is like at first there is a website name and after/ there is only the page/blog title 3. After that, we have to use our keyword in <h1>Tag (First heading) and we also have to use our key in <h2>or<h3> tag 4. Then after that, we also have to rotate our keyword 2-3 times in the first 200 words our page content
Robots.txt files can filter which bots are allowed on our website, This file guide the crawler were to crawl on your website. We can do this by placing this file in the root of our website.
In sitemap.xml, we can create a site map or in brief we can set priority of our web pages, through which we can tell google to set the page priority according to us. And this also rank our web pages priority wise
Canonical redirection is create because user can write your website in different types, So this canonical file help google to identify your website through this different links. Canonical redirection can create by placing { <link rel="canonical" href="http://www.example .com" />} in the head section of your website
If we want to create some redirection like 301,302,404,500, etc. We can do this by placing the code in .htaccess file which already exists in the file manager of our website. Above all the redirections 404 redirection is very important and we make sure we use this redirection in our website
We can perform On-page SEO by doing this task as a sequence wise. This task helps your website to rank on the search engine. In On-page all this point are important to remember like first do keyword research then make a catchy meta tag then write OG tag and then perform Image optimization after that content optimization and then landing page optimization, it is also important to place a Robots.txt, sitemap.xml and HTacces file in the root and one more important thing is to create a canonical redirection.