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All Shook Up: A Randomized Controlled Trial to Best Promote Rural Outreach Services

All Shook Up: A Randomized Controlled Trial to Best Promote Rural Outreach Services. Nakia J. Cook, MSIS, AHIP Rick Wallace, MSLS, EdD, AHIP Kefeng (Maylene) Qiu, MSLS , AHIP East Tennessee State University Quillen College of Medicine Library Johnson City, Tennessee. Background.

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All Shook Up: A Randomized Controlled Trial to Best Promote Rural Outreach Services

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  1. All Shook Up: A Randomized Controlled Trial to Best Promote Rural Outreach Services Nakia J. Cook, MSIS, AHIP Rick Wallace, MSLS, EdD, AHIP Kefeng (Maylene) Qiu, MSLS, AHIP East Tennessee State University Quillen College of Medicine Library Johnson City, Tennessee

  2. Background • Oak, K., & Gegg, R. (2008). Increasing the rural general practitioners' use of library and information services through publicity: A randomized controlled trial in Cornwall, UK. Health Information and Libraries Journal, 25(3), 208-217. • Needs to be more RCTs in our field and we wanted to become more research focused in our practice.

  3. Background • ETSU Medical Library provides Outreach Services to 52 hospitals and clinics in East Tennessee. • Basis of study was a cost-savings one. Wanted to see if e-mails and calls could take the place of visiting and if visiting was really effective. • Wanted to increase marketing of services and usage in these hospitals and clinics.

  4. Design • 16 clinics and 8 Hospitals were selected from the clinics and hospitals served in the Library’s Outreach Program. • Randomized into 4 categories • 4 clinics and 2 hospitals were in each category

  5. Design • Categories: • 1. 2 visits a month • 2. 2 telephone calls & 2 visits a month • 3. 2 e-mails & 2 visits a month • 4. 2 telephone calls, 2 e-mails, and 2 visits a month

  6. Design • Sample phone script and letter were developed that just gave a brief reminder of our services and contact information.

  7. Results/ Hospitals Article & Search Requests January- March 2009

  8. Results/ Clinics Article & Search Requests January- March 2009

  9. Results • Hospitals appeared to respond well to these calls and e-mails in addition to visits. • Clinics possibly need other avenues of marketing. • Visits are important

  10. Limitations • We evaluated the results based on search and article request for the period of January 2009- March 2009. • This evaluation did not take into account various other service requests that arose from visiting in particular, i.e. PDA help, etc.

  11. Application • Systematized Approach to Outreach • More Conscious of Marketing Program • Increased Reflection on our Outreach Program • Justification for Making Outreach Visits

  12. Future Area of Research • Considering extending to 6 and 9 months • Incorporate service requests into count • Consider other marketing tools for Outreach

  13. Thank You

  14. Contact • Nakia J. Cook cartern@etsu.edu • Rick Wallace wallacer@etsu.edu • Maylene Qiu qiuk@etsu.edu

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