1 / 5

Recent Analyst Validation

Recent Analyst Validation. Forrester Research Email Marketing Vendor Wave (July 2014) Rise of Customer Lifecycle Systems ( Dec 2013) Gartner Research Market Guide for Email Marketing (June 2014) Raab Associates Vendor Brief (June 2014). Forrester: Email Marketing Vendor Wave.

hyacinth-everett
Download Presentation

Recent Analyst Validation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Recent Analyst Validation • Forrester Research • Email Marketing Vendor Wave (July 2014) • Rise of Customer Lifecycle Systems (Dec 2013) • Gartner Research • Market Guide for Email Marketing (June 2014) • Raab Associates • Vendor Brief (June 2014)

  2. Forrester: Email Marketing Vendor Wave StrongView ranks as a standout Leader • Top overall strategy • Top strategy scores for executive vision and product development • Top offering scores for segmentation, campaign performance testing, dynamic content, data integration and security

  3. Forrester: Rise of Customer Lifecycle Systems Cited as leading lifecycle marketing solution provider • One of 12 providers capable of delivering on its vision for a centralized customer life-cycle marketing system • Noted for: • Messaging across digital channels • Messaging in context for different lifecycle phases

  4. Gartner: Market Guide for Email Marketing One of only four enterprise providers profiled • Noted for: • Helping marketers transition from simply campaigns to contextually relevant messaging • Enabling cross-channel messaging, orchestration and automation and customer and campaign analytics • Enterprise integration with leading MCCM platforms • Unlimited data storage with InteractionStore

  5. Raab Associates: Vendor Review A complete package that delivers on its promises • Noted for: • Moving beyond email to real-time, contextual marketing • Articulating a proper strategy for transitioning clients to contextual marketing • Building a more flexible data environment that “closes a critical gap faced by email vendors”

More Related