Presentation Inception report GHS: Comprehensibility and Notification Consumer Study

1. Presentation Inception reportGHS: Comprehensibility and Notification Consumer Study Dr. Sirach Lapyai Rangsit University 1

2. GHS: Attitude, Comprehensibility and NotificationConsumer Study in Thailand Topics to be discussed: • Testing modules • Inception report: result • Next phase of testing 2

3. Testing modules: 9 approaches • Module 1: demographic profile and SES ‘who are our targets’? • Module 2: psychographic data • Module 3:consumer knowledge and storage of knowledge ‘what do they have in mind’? • Module 4: consumer’s sources of information and trust‘through which channel?’ 3

4. continue • Module 5:consumer understanding and perception/ pictogram testing ‘how do they interpret and accept new labelling system if exists’? • Module 6/7: comprehensibility and risk ‘how do they evaluate risk?’ • Module 8/9: media sources‘finding the best-practice of communication’ 4

5. In conclusion: what do we expect from CT 5

6. Inception report: what do we know now about Thai consumer: young adult Tentative detail • First testing after a pilot test in February • Population selected: young adult group • Sampling size: 80 • Accumulated SES: university-based student group 6

7. continue • Age ranging from 19-24 • Gender: mixed • Academic year: mixed • Geographic: mostly BKK-based • SES: middle to upper middle+ • Chemical active users: daily use, personal use, household use 7

8. Previous knowledge • Mythical beliefs concerning chemical use, storage, first-aid and precaution Example:household chemicals are ‘safe’ because they are sold to be use in household/ domestic cleanliness must be achieved by using ‘harsh’ chemical • Basic knowledge but lack sophisticated knowledge 8

9. continue • Most respondents seldom read labels • Knowledge on chemical and health hazard is limited • Conscience in self-guarding/ effects on environment is limited • Direct source of information is from mass media esp. advertisement 9

10. continue • Source of trust: national news, WHO, Public Health Ministry, parents • Most respondents agree they still lack information on chemical safety use and agree advertisements are half-truth • Public educationis needed 10

11. On GHS Comprehensibility: inception report • Most respondents agree if new system of labelling, if better in providing effective information,replace the previous system • Most respondents need to see ‘easy-to-understand’’ label • English language and scientific names are barrier to understanding 11

12. continue • Most respondents believe reading label is not important On pictograms: • Most respondents are able to identify and interpret ‘Flammable’pictogram and ‘Skull and crossbones’ • They agree ‘compressed gas’ is confusing 12

13. continue • ‘compressed gas’ is interpreted as a bottle, hypodermic needle, a ‘do not slide’ sign • ‘exclamation mark’ means stop • Most respondentscannot interpret ‘health hazard’ and ‘environment’ pictogram 13

14. continue Pictogram danger rating • Flammable • Skull and crossbones • Explosive Not ‘dangerous’ • Exclamation mark • Gas cylinder • Health hazard 14

15. continue If pictograms need to identify ‘warning’ and ‘danger’, they must be: • Need to be in big letter • Bold letter • Use red colour • Placed in front of the label • Pictogram must be easy to understand and need Thai language underneath 15

16. continue • Responsible person must be from the government sector • They need public campaign • More information is needed through most media including via internet • Education since elementary school age is needed 14

17. End of report Thank you Dr. Sirach Lapyai 17