Hamilton the musical

1. Why Last Minute Ticket Offers Exist for Hamilton You will not find last minute offers at the box office. Even if the Richard Rogers theater didn’t sell all of its seats (very unlikely in the case of Hamilton) they will not lower the prices of their unsold inventory due to the moral hazard — people will learn this and next time they will wait until the last moment to make their purchase. But the secondary market is different. When you (the theater-goer) are buying ahead of time from resellers, you can expect to pay a significant markup. Ticket brokers will often markup their tickets by at least 50% (On top of that websites charge additional service fees of additional 10–30%). The brokers take on the risk of not finding a buyer for their tickets in exchange for the large markups. Most of the times, the brokers are astute market participants Last Minute Tickets for Hamilton on Broadway and they are able to price their tickets adequately so that they minimize their unsold inventory (since Broadway theaters don’t issue refunds, if a ticket is not sold before the start of the show it is completely lost). But brokers are not always able to accurately forecast demand from the general theater-going public. In cases where tickets are not selling as expected, ticket resellers have a strong incentive to lower their prices — sometimes below the price they paid for the tickets initially in order to minimize their losses. Imagine if you are stuck with 10 orchestra seats you purchased for $250 each. You were hoping to net a handsome profit by selling them at $350. However, there are now 2 hours left until the start of the show and you only sold 2 of them. You are suddenly willing to let the remaining 8 tickets go for $100 (or even lower) so you could at least recoup some of your initial investment. Of course, the opposite can also happen. Prices can go up. Brokers might see that the demand is stronger than usual and they might increase their prices as their tickets are getting sold faster than expected. So waiting for a last minute deal for a show like Hamilton is not guaranteed to pay off. How to buy last minute tickets By definition, you can buy “last minute tickets” for Hamilton …. in the last minute. This usually means 2 hours or less before the opening curtain. But the best deals usually happen 30 minutes or less prior to the start of the show. One of the best ways to take advantage of this is to stop the Broadwaypass Last Minute Ticket Booth located in Times Square (1578 Broadway, between 47th and 48th street). If you prefer to do this online, you can sign up for last minute alerts for Hamilton at this link. If you sign up online, be ready to act fast and check your email frequently as we get closer to the show. These offers don’t usually last long and when you receive a notification you should buy it quickly before someone else beats you to it. Conclusion

2. Waiting for a last minute ticket deals for Hamilton is not guaranteed to succeed but it can be a great way to save a lot of money and score some great seats for one of the most sought-after Broadway show of all times. Start looking for deals no earlier than 2 hours before the opening curtain, but for the best deals you should wait around 30 minutes before the start of the show.