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1. As part of an effort to contribute to the community that has actually contributed to its success, Fire Mountain Drink Co. just recently sponsored this year's L.A. Watts Summertimes Games, the biggest high school athletic competition in the nation. " Our objective here is to support elite high school professional athletes by giving back to the very same markets that support our sales," said Anthony Miller, president of Fire Mountain Beverage. "This occasion assists to accomplish one of our goals by promoting healthy Browse this site living through education." Since the passage of the Student Nutrition, Health and Achievement Act of 2001, California schools have prohibited the sale of sugared, carbonated drinks and are approaching juices, particular sports beverages, diet sodas and bottled water. And recently, significant drink suppliers have actually done the same, agreeing to stop selling sweet beverages to the nation's public schools. Fire Mountain's 5 O2 oxygenated mineral water is enriched with vitamins A and C, niacin, potassium and calcium, making it a more nutritious option to beverages consisting of sugar, caffeine, sodium and carbs. Five O2 also comes in fruit flavors that are interesting consumers of any age. By sponsoring the games, the business wants to reveal teen professional athletes that they have healthier alternatives with which to quench their thirst. The L.A. Watts Summer Games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to cultivate understanding and friendship among the location's high school trainees. The video games now consist of competitions for both boys and women in soccer, track and field, volleyball, tennis, cheerleading, music, art and poetry and more. Almost 200,000 young people have actually participated in the video games to date. To promote the achievements of high school trainees in locations aside from sports, scholastics were contributed to the mission of the games. In 1992, a scholarship program was developed for youth dedicated to serving the neighborhood through volunteerism.