How to Create Amazing Real Estate Content

1. A Blueprint for Creating Amazing Real Estate Content 1 Use Shorter URLs ? The highest-ranking content tends to have URLs around 50characters. Don’t try and fit every last detail about the home/community there. Include “Rich” Media 2 Graphics, animations, videos, and other interactive features convert twice as many from casual website visitors to qualified leads. 3 The title has to sell the click. This is what people see in search results, so give them a reason to click it. Perfect The Title 4 Use Easy-to-Read Words Studies suggest that highly ranked content is easily understood by 13-15year olds. 123 5 Use Easy-to-Read Fonts 15.8 px ArialCourierVerdana Fancy Fonts Larger fonts (average of 15.8px) tend to rank higher. Don’t choose overly fancy fonts, either. 6Optimize the Page Load Speed Search engines want to deliver content as fast as possible. When you use a lot of images, keep the file sizes small so the page loads quickly. 7 Use More than One Image Don’t think a single stock image is sufficient. Several images can keep readers engaged. 8 Only Use Professional Photos Low quality images tend to turn homebuyers off. Quickly. They want to see the details clearly. 9 Make Social Sharing Buttons Easy to Use Floating share buttons can encourage users to share what they find. Make it easy to share listings, images, and information. 10 Make it as Long as it Needs to Be If you’re creating an important resource, you’re looking at something over 2K words. If you’re creating something quick and fun, shorter may work better. 11 Be Part of the Community Link to useful and authoritative sites. You can then reach out to those sites and inform them you’re mentioning them in a piece of content.