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Advertisement-Writing . Advertisements are a sort of public notices asking for or offering services or buying and selling property, goods, etc. or providing information about missing persons/objects. Advertisements. Display. Classified. Classified. Important tips to be followed.
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Advertisements are a sort of public notices asking for or offering services or buying and selling property, goods, etc. or providing information about missing persons/objects.
Advertisements Display Classified
Classified Important tips to be followed Clearly state the category at the top e.g. FOR SALE,TO LET,etc.Give all necessary details in points using commas.Be brief and give only significant informationShould be worded beautifully and tastefullyLanguage simple & concisePut the matter in a BOXMust have contact address, name and telephone numberNEVER be too lengthyNeed not be in complete sentencesCan add email address also
To Let/Property • Details of kind of house ( flat/plot/independent house) • Details of location (Near Airport / shopping Centre, etc.) • Kind of area / colony • Details of number of rooms, kitchen, garage, lawn, etc. • Use adjectives like airy, furnished, newly built, fitted with modern gadgets • Contact address and telephone number. Can give email also.
Sample : property For Sale PROPERTY FOR SALE The ground floor of a newly constructed house in Mohammadi Lines, Hyderabad is available for sale. The living space includes three bedrooms with attached bathrooms, a drawing cum dining and a spacious kitchen. It is centrally located, close to the main market and airport. Expected cost Rs 7 Lakhs, negotiable. Those interested please contact K. Issac, 7, Mohammadi Lines, Hyderabad or dial 7747432.
Vehicles • Model No., year of manufacturing, mileage, colour • Single hand driven, good condition, may invite for test drive • Accessories (new seat covers, new mats, stereo, etc. • Papers and Insurance details.
Sample : vehicles Vehicle A 2003 model, light blue Santro, only 12000 km driven, in good condition is available for sale. Single hand driven, Pioneer Music System, excellent mileage, new tyres and seat covers, fully insured, can test drive on any weekend. Expected price 2.85 lakhs. Only genuine buyers may contact Gaurav Singh, 4 A.F.N.O. Enclave, Swarka, New Delhi or dial 28790900
Matrimonial • Bride/Groom wanted for………….. • Age, height and appearance • Education: graduate/post graduate/ M. Phil • Profession: e.g. working in a reputed company • Income: e.g. drwing a 5 figure salary • Caste, religion, etc, e.g. Brahmin / Sikh/ Kayasth family • Contact address (Usually Post Box no. of newspaper is given)
sample : Matrimonial BRIDE WANTED STATUS alliance invited from a highly respectable family with beautiful and absolutely handsome girl for a tall, fair and handsome Goyal boy. 24/177 cms. Graduate, well settled owing a Small Scale Factory in Parwanoo (HP). With no liability. Father Chief Executive in a multinational Company. Only sister married. Horoscope must. Post Box 143742L, HT, New Delhi 110001
Situation vacant • Name of post being advertised, company name • Educational qualification and experience required in the candidate • Nature of job/job demands (e.g. knowledge of computers, spoken English) • Personality requisites (Smart, well tuned out) • Time limit within to apply • Salary offered and contact address
Sample : situation vacant SITUATION VACANT Vasant International School requires a smart young receptionist possessing excellent spoken English and a pleasing personality. Working knowledge of computers essential. Excellent salary and prospects for deserving. Only eligible may come for a walk in interview along with testimonials at 10:00 am on 18th August 20XX to Vasant International School, Vasant Kunj, New Delhi.
Pets & kennels • Breed name, number of pets, colour, bloodline • Whether male or female • Age, details of inoculation • Price expected • Asking genuine buyers to contact, giving contact address and telephone number.
Sample : pets & kennels KENNEL Laurustinus Kennel Patiala offers unique, outstanding and heavy headed Labrador pups, Doberman, German Shepherd, Pomerian dog stud and pups for sale. Breeder may also contact :Sood Farms, Seventh Milestone, Patiala. Ph: 0175 288635.
Missing Persons • Name, Age and sex of child/person • Date since when missing • Build, height • Complexion, colour of hair, eyes, etc. • Specify when and where he/she last seen and in which colours • Any particular identification mark • Indicate reward • Contact name & address
Sample : missing person MISSING PERSON Five year old boy, fair complexion, short, mole on left cheek missing since 4th June 20XX. Last seen near Dhula Kuan at 5 p.m. Wearing white shirt and blue pants. Informer will be rewarded handsomely. Contact Ashish Bawa, Tel. 22561000.
For sale • Item name, brand name and year of manufacturing • General Condition • Mention the reasonable price that you are selling it at • May give the reason for sale (e.g. going abroad) • Contact address and telephone number. Also indicate the day on which to contact
Sample : for sale FOR SALE White Samsung refrigerator model SR 32 EMB, and Samsung TV 24 inches, Model 3804 V are available for sale at very attractive prices. Both items are scratch free, near new, still under warranty. Reason for sale: Owner going abroad. Interested please contact Ramit Roy, 42, Saket, New Delhi, or dial 26353214.
Practice Exercises (a) You are RanjitRana. Your sister is a student of class XII needs a math’s tutor. Write an advertisement giving all relevant details.(b) You are anuradha Patel of 10 Appel Valley, musoorie. Write an advertisement giving detail of the farmhouse you propose to sell.(c) You want a house on rent in a reasonably good locality. You are Anup, Arora, a Bank Manager. Advertise for the house.
Display Advertisements Important tips to be followed • Have to be visually attractive • May use varying font size and shape • Catchy, lucid and persuasive language • Present the matter attractively using slogans, Metaphors and catchy phrases • Give a catchy caption • Give name and address of he advertiser • Present the matte in a BOX • Essential Details: • Name of Company, Institute / organisation • Details regarding product, event, educational course, etc. • Special offers/discount if any • Address of the company/ institute/ organisation
Sample 1Display Advertisement FOR A BRIGHT AND COLOURFUL CAREER Join THE GLOBAL CALL CENTRE The Most Happening & Fastest Growing Industry • Eligibility: • Graduates/ Undergraduates in any Stream • Good Communication and Keyboard Skills • Age 19 to 25 years • Willingness to Work in Shifts • Candidates can walk in to Global for interviews at 10:00a.m. • Or • Mail resume to jobs@global.net • Venue: Global Recruitment Division, #105, Plush Towers, • M.G. Road, Bangalore
Sample 2Display Advertisement • CELEBRATE • Children’s Day with Difference • Visit BRITISH COUNCIL, Visitors’ Gallery on 13th & 14th November 20XX • A two day Exhibition cum sale of • A variety of books on many subjects. • Books for all ages & tastes • Bestsellers • Children’s books • Books on English language, teaching • Inspirational books and many more • BCL, 17, KASTURBA Gandhi Marg, New Delhi 15% Discount
Practice Exercises • Your brother is opening a sports shop in the Delhi Cantt, area. Draft a suitable advertisement to help him in publicity of his shop. • Draft a display advertisement to promote the sale of a herbal shampoo.