Event Management

1. Event Management Presented by: Paul Laemmle

2. 1988 - 1991 SUN INTERNATIONAL (JHB Head Office) Sport Promotions Executive – Involved in co-ordination of following:Million Dollar Golf Challenge, Royal Swazi Open (Sunshine Tour event), Wild Coast Sun Challenge (Sunshine Tour event)Sun City Marathon, Sun City TriathlonNational Club Rugby Sevens, National Club Sixes Cricket Tournament1991 - 1994 EVENT MANAGEMENT Event Management Consultant – Involved in sponsorship marketing, promotion and publicity campaigns and event co-ordination: Investec Bank Corporate Golf DaysColgate SA 15km Championships, Liberty Life Corporate Relay, Maize Power City-to-City MarathonSlow-Mag SA Triathlon Championships, Iron Man TriathlonNational Club Sevens Rugby Tournament1995 - 1998 PGA TOUR OF SOUTHERN AFRICA Marketing and Communications Manager – Responsibilities included:Media liaisonAll written communication (press releases, newsletters, Web site content)Management of Media facility at World Cup Golf, Million Dollar Challenge and Sunshine Tour events)Internal and external communicationTournament marketing, Sponsorship packagingDeveloping of media rights (TV, Internet, print)Design and implementation of PGA Tour corporate identityPGA Tour Internet site (www.pgatour.co.za), PGA Tour Yearbook (Champs Golf)PGA Tour Annual Calendar, PGA Tour Media Guide

3. To be covered • Event conceptualisation • Venue identification • Event planning • Human resources • Event implementation • Revue and improvement

4. Event conceptualisation • Event development • The need for the event • Key stakeholders • Target market • Format • Sustainability

5. Event concept task • Create an event concept. Identify reasons why you feel this would be successful.

6. Venue identification • Considerations when selecting a suitable site for your event (location, facilities, safety, community.)

7. Work task 2 • Extend the previous work task to cover site selection. Identify a suitable site with reasons for its suitability and prepare a site map to show the layout.

8. Event branding • Marketing concepts and how they can be adapted for sporting events. • The importance of brand fit for competitors, spectators and sponsors

9. Event branding task • Create the event brand and the thinking behind it. • Develop an event logo and identify potential sponsors

10. Event planning • Management structure • Scheduling and timetabling • Budgeting • Permissions • Health and safety

11. Event planning task • Create a scheduling document in the form of a spreadsheet to be used as the key management tool when implementing your event.

12. Human resources • Team building (gathering competence) • Ethos of volunteerism • Volunteer selection and appointment • Training • Reward

13. Human resources task • Identify the source of your volunteers and create a reward system that would motivate your team.

14. Event implementation • Implementation of the event schedule with reference to quality control and observation of best practices.

15. Event implementation task • Attend a major event and complete a report on the standard of implementation.

16. The review process • The analysis of a completed event with identification of weaknesses in implementation.

17. Review task • Attend a major event, identify planning, branding and implementation weaknesses and provide recommendations for improvement

18. Summative assignment • Create and implement an event, following the processes covered in the facilitation. • Produce a portfolio of evidence showing the successful planning and implementation of the event. • (Evidence must be professionally presented and can comprise of documents, photographs, video clips.)

19. Demonstrations • Managing chaos • The importance of good communication • Dealing with diversity • The danger of entitlement • Creating a supportive work environment