DATA

1. DATA COLLECTION STORAGE USE

2. ALUMNAE FIND THEM KNOW THEM ENGAGE THEM

3. FIND THEM Alumnae information is obtained in a wide variety of ways and formats

4. DATA SOURCES • Alumnae • Volunteers • College Staff • Google Alerts/Searches • Facebook • Twitter • LinkedIn • Return Mail • Surveys/Questionnaires • Email Signatures • Out Of Office Replies • Resume/CV • Admission Import Files/Applications • Event Registration Forms • Quarterly • Class Notes • Club Letters • Class Letters • News Clippings • Obituaries • Online Directory Updates • NCOA (National Change of Address) Software • Award/Fellowships Research • Responses To Requests For Information • Print Directory

5. Online Class Notes Alumnae can post class notes online at anytime. We are notified when a note is posted. Alumnae have option to post the note to Facebook too.

6. Online Class Notes Alumnae can upload personal photos with their class note…

7. Online Class Notes or can include as much information as they want. Alumnae can update their information directly via their online directory profile. Last year we had over 2000 records updated.

8. College staff Staff from college offices share information they receive from alumnae, like this alumnae volunteer form from the Office of Admission.

9. Email Opt Out Postcard ARE YOU SURE? We recently mailed a postcard to 1,000 alumnae who had opted out of receiving all emails. As a result, more than 100 alumnae changed their email preferences and are now receiving Alumnae Association emails.

10. LinkedIn We are notified when group members or their connections change their profiles. We follow up with an email/update form requesting more information if needed.

11. Postcards are periodically sent to alumnae individually or in large groups when emails have bounced back to us. Bounce Back Postcard

12. News Clippings Alumnae and staff send in news updates from sources including print and online magazines, newspapers, press releases, and Web news. We also use Google search and RSS feeds to capture daily news featuring alumnae

13. Return Mail We pay for return mail service from United States Postal Services but have reduced costs this past year by using the NCOA program to review addresses before mailings are sent. We average 200 address changes a month using the NCOA program resulting in a savings of over $1000.00 this year.

14. Surveys The print directory survey is sent out every 5 years with pre-printed data we have on file so alumnae can correct or add new data.

15. KNOW THEM Alumnae data informs and updates us. It makes possible our mission: to connect alumnae to each other and to the Association and the College.

16. TYPES OF DATA STORED • Biographical • Contact • Relationships • Education • Employment • Volunteer • Visits To Campus • Trips • Awards • Communications Lists • Interests

17. MOUNT HOLYOKE COLLEGE DATABASE • Datatel Colleague is an advanced enterprise resource planning solution designed specifically for higher education. Colleague places your institution’s information at your fingertips. Based on an innovative single-source technology approach, coupled with a date-driven rules-based architecture, Colleague has unparalleled flexibility. Colleague works with virtually any database platform, operating system, integrated portal, and course management software solution, enabling you to choose the most cost-effective and dynamic configuration for your particular institution. • The groundbreaking architecture of Colleague preserves and maximizes your investment by allowing for independent and flexible upgrades, without affecting integral system components. You quickly receive and implement clear, concise system updates to address ongoing changes, such as regulatory mandates. • Datatel Colleague includes five integrated components (we have four), providing your institution with an enterprise-wide solution: • Colleague Student and Financial Aid • Colleague Finance • Colleague Advancement • Colleague HR

18. ALUMNAE ASSOCIATIONONLINE DATANASE/RESOURCES • Online Directory.Our pre-populated, secure Online Directory is the core of constituent Internet services for most institutions and groups, enabling alums/members to connect easily with their alma mater or association and with each other. The Online Directory provides sophisticated networking capabilities for your constituents, increases participation through its viral marketing features, and lets you capture additional data and report on activity and usage. The most scalable directory in the higher education and association market today, it gives both you and your constituents complete control over profile content. With more data fields available, your constituents will be able to network beyond basic address location and company name to areas such as clubs, athletics, schools, hobbies, professional affiliations, Greek organizations and more. • Class and Member Notes.Leverage one of the most successful and engaging offline activities—class notes—to attract and retain alumni/members. Alumni/members can enter a note (or just fill out a few fields and the software will generate the note for them automatically) as well as include photos. You determine the selection of notes that alumni/members see based on criteria such as class year, major, or campus—personalizing the experience for your alumni/members. Since Class and Member Notes are tied to each individual’s Online Directory profile, they help you build deeper profiles for alumni/members and a more comprehensive database for you. • Permanent Email.Give your constituents an email address that never changes and that is affiliated with your institution or organization. Even when they change jobs or email providers, their permanent email addresses will remain the same. Harris Connect hosts this service, so it is supported—as with all other Harris Connect applications—with full redundancy. Unlike most other vendors, we also provide multiple levels of SPAM protection. • Career Advisor NetworkThis sophisticated online tool, developed by Harris Connect and the Association of Yale Alumni, creates a mentoring network that can facilitate the gathering of additional data not currently found in your existing database and enables you to pre-populate and exchange data online with existing mentoring information. Customized to your organization, it is highly functional and includes comprehensive reporting capabilities.

19. BIOGRAPHICAL • Birth/ Undergraduate Name • Preferred Name • Preferred Mailing Name • Nickname • Salutation Name * • Reunion Year(s) • Birth Date • Birth Place • Ethnicity • Citizenship • Marital Status • Gender • Date Of Death • Denomination * Maintained by Development Staff

20. WE KNOW… 110 alumnae share June 1oth as their birthday. Quincy, MA is the birth place for 5o alumnae.

21. CONTACT DATA CODES/PREFERENCES • Addresses • Home(s), Seasonal, Business, Other • Phones • Home(s), Seasonal, Business, Cell, Fax • Emails • Primary, Business, Other, Assistant • Web Site Addresses • Personal, Work • Preferred Residence • Preferred Mailing • Start/End Date • Chapters • Preferred Email • Mail Rules • Change Date • Source Of Change

22. WE KNOW… 41% OF ALUMNAE WITH A REPORTED NON-U.S. CITIZENSHIP CODE LIVE IN THE UNITED STATES. WE HAVE OVER 31,000 “MAILABLE” ALUMNAE. OVER 70% OF ALUMNAE HAVE AT LEAST ONE EMAIL ON FILE.

23. WE KNOW… 84% of Domestic alumnae reside in 18 states. Massachusetts leads with 20%

24. WE KNOW…

25. RELATIONSHIPS • SPOUSE/PARTNER • Biographical, Contact, Employment*, Education*, Volunteer* • CHILDREN • Biographical, Contact • PARENTS** • Biographical, Contact, Employment, Education • OTHER - AUNTS, SISTERS, GRANDPARENTS, GRANDCHILDREN, FRIENDS***,… • Biographical, Contact * Maintained by Association & Development Staff , ** Maintained by Development staff, *** Maintained by Association, Development, Admission staff

26. WE KNOW… WE HAVE OVER 28,000 ALUMNAE WITH AT LEAST ONE SPOUSE/PARTNER/CHILD RELATIONSHIP ON FILE. OVER 700 ALUMNAE LIST THEIR MARITAL STATUS AS PARTNERED. 52 MEMBERS OF THE CLASS OF 2014 HAVE AT LEAST ONE ALUMNAE RELATIVE.

27. EDUCATION • Institution Name* • Degree/Certificate • Degree/Certificate Date • Major(s) • Minor (S) • Academic Level • Honor(s) • Start/End Date * Mount Holyoke education records are maintained by Registrar staff

28. WE KNOW… 102 ALUMNAE HAVE MAJORED IN URBAN STUDIES; 18 RECEIVED ADVANCED DEGREES WITH AN URBAN STUDIES MAJOR. 2384 ALUNAE HAVE TOLD US THEY’VE EARNED A Ph.D. OF THE MORE THAN 1000 ALUMNAE WHO ATTENDED HARVARD AFTER MOUNT HOLYOKE COLLEGE, 101 REPORTED EARNING A MASTER’S IN TEACHING (MAT) DEGREE.

29. EMPLOYMENT • EMPLOYER* • TITLE/POSITION • ADDRESS • DIVISION/DEPARTMENT • BUSINESS PHONE/FAX • BUSINESS URL • START/END DATES • STATUS • VOCATION/INDUSTRY • AREA OF EXPERTISE * We create/maintain a record for organizations related to alumnae

30. WE KNOW… THESE COMPANIES EMPLOY MEMBERS OF THE CLASS OF 2003

31. VOLUNTEER • ORGANIZATION • Mount Holyoke • Non-Mount Holyoke • RELATION TYPE • ROLE • START/END DATES

32. WE KNOW… 11599 ALUMNAE HAVE AT LEAST ONE MHC VOLUNTEER RECORD. THERE ARE 2427 CURRENTLY VOLUNTEERING IN A VARRIETY OF ROLES. 82 ARE CURRENTLY CLASS PRESIDENTS AND 5 OF THEM ALSO ARE CURRENT VOLUNTEERS FOR THEIR CLUB. GIRL SCOUTS OF AMERICA IS LISTED AS A VOLUNTEER ORGANIZATION FOR 160 ALUMNAE. OVER 240 ALUMNAE HAVE INFORMED US THEY ARE MEMBERS OF THE AMERICAN BAR ASSOCIATION.

33. TRIPS, VISITS, INTERESTS, LISTS • TRIPS • Alumnae association sponsored educational travel • Trip Code, Date Of Trip, Accompanied By • VISITS • Alumnae returning to campus or attending an alumnae association event off campus • Visit Code, Date, Accompanied By • INTERESTS • Codes to indicate areas of interest usually collected on surveys or on applications • Interest Code • COMMUNICATION LISTS • Codes to identify groups of alumnae for a specific communication or for grouping together • Communication Code, Date Added

34. WE KNOW… 20458 ALUMNAE HAVE AT LEAST ONE VISIT TO CAMPUS RECORD. 78   ALUMNAE HAVE LISTED YOGA AS AN INTEREST. 111 ALUMNAE PARTICIPATED IN AN ALUMNAE ASSOCIATION TRIP IN 1998. WE HAVE ALMOST 600 ALUMNAE AND STUDENTS ON OUR CREW TEAM MAILING LIST.

35. ENGAGE THEM Alumnae data is the foundation for supporting the work of the Association and the College to foster connections between alumnae, students, and the College

36. Engage Them • CONNECTING • MHConnect • LinkedIn • Facebook • COMMUNICATING • Mailings • Emails • Publications • SUPPORTING • Alumnae & Students • Campus Departments • Volunteers

37. MHConnect We facilitate alumnae and student connections with our password-protected MHConnect services. Our career networking helps alumnae and students to connect with participating alumnae worldwide for professional mentoring advice.  The connection can be ongoing or a one-time-only event: it's up to the alumna or student and the alumna adviser.

38. LinkedIn We facilitate alumnae and students connecting via LinkedIn. We can automate the approval of request to join by uploading our email addresses. We can help target communications and respond to requests for connecting with alumnae in particular fields. We have an alumnae-only group and a student and alumnae group we administer.

39. Facebook Our Facebook page is another way to help alumnae connect. Alumnae can now use their Facebook login to sign into our MHConnect services. We use Facebook as a way to reach alumnae and to update their information. We have 3000 likes/fans—an increase of over 1200 since this time last year. Mary Lyon has a Facebook profile and she has 270 friends.

40. Mailings We provide files and/or labels for Association, College, and volunteer mailings. This is an example of fields in a mailing file for a class to class members in WA. In the past year we have processed over 750 requests for list/files.

41. Emails We provide email lists for sending out our Laurel Chain e-newsletter and many other emails. We can target lists by class, club, major, geographic area and/or combinations of data stored. This year the Association sent out 500 emails, including 177 class and 164 club emails.

42. Publications We provide the mailing file for the Alumnae Quarterly magazine. Targeted messages can be added above the address. We add codes to the files so the correct message can be sent to each of the target groups. The Quarterly staff also uses employment, education, interests, and volunteer information to identify alumnae who can be contacted for articles, and our contact information to confirm names and class years

43. Supporting the College We provide lists/files to support College departments in their work. We provide the Art Museum with a file of Art majors for their semi-annual mailing.

44. Supporting the College Institutional Research uses our employment and education data along with survey results for outcomes reports like this sample from the COHFE survey. The Career Development Center uses our data to find alumnae at organizations that may offer internships.

45. Supporting the College The Office of Admission uses alumnae information for recruiting and communicating with alumnae admission volunteers. Admission uses children data to communicate with parents of high school-age daughters.

46. Supporting the College Development uses our alumnae and spouse data for identifying and communicating with potential donors and volunteers including employment, education and volunteer information in addition to contact information.

47. SupportingAlumnae, Students, and the College We provide employment and education lists for networking to alumnae and students. We provide geographic lists for alumnae moving or traveling to new areas. Development uses our employment data to find potential donors and matching gift companies. Academic departments use our employment and education data of their alumnae to share with their current students.

48. Supporting Volunteers Volunteers use our employment and volunteer information for slating volunteer positions.

49. HAVE YOU… • registered for our MHConnect online community? • www.alumnae.mtholyoke.edu/connect • updated your career networking profile? • www.alumnae.mtholyoke.edu/lifenet • liked our Facebook page? • www.facebook.com/aamhc • joined our LinkedIn groups? • Alumnae Association of Mount Holyoke Collegewww.linkedin.com/groups?gid=80990 • Mount Holyoke College Alumnae Student Connect www.linkedin.com/groups?gid=1870507

50. QUESTIONS? Please contact Karen Griffin if you have any questions at kgriffin@mtholyoke.edu or 413-538-2653 Note: Information contained on some of the slides is confidential and should not be shared outside of the Alumnae Association and Board of Directors.