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Comprehensive Sports Media Solution for Your Business Growth

Enhance your local sporting goods business with targeted campaigns reaching mountain biking and winter sports enthusiasts. Increase sales and brand awareness with strategic advertising placements.

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Comprehensive Sports Media Solution for Your Business Growth

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  1. Smith’s Sports Media Solution Insert Client Logo

  2. Agenda • Goals & Objectives • Your Audience • Solutions • Our Commitment

  3. What You Told Us During our previous meeting on April 20th, you shared a wealth of information about where you are now and your future goals. Here’s what I heard… Where Your Business is Now • #1 local sporting goods store in the market for mountain bikes. • Only location in the area for ski/snowboard tunings and custom boot fittings. • Recently introduced new line of cruiser bicycles. Your Goals • Increase mountain bike sales from 7 to 10 per month. • Increase awareness of ski/snowboard tuning services and boot fittings. • Increase sales of cruiser bikes from 6 to 10 per month.

  4. The Right Audience Geographies Demographics Behaviors

  5. The Right Audience Meet Chad: • He enjoys mountain biking on the weekends. • He reads the daily and Sunday newspaper at least once a week. • His favorite section is the Business section. • He spends more than 3 hours per day on the internet at home and uses the internet to do the following activities: • Shop • Check the news and weather • Bank online • He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists

  6. The Right Audience Meet Mei Lei & daughter Soo Lin: • They spend the weekends during the summer at their house in Beach City. • Mei Lei gets her news from the daily and Sunday newspaper. • She prefers to shop at locally owned businesses. • She spends more than 3 hours each day on the internet for personal use. Source: *2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists

  7. The Right Audience Meet Scott: • He is a recreational snowboarder. • He is in his early 20’s. • He is not married. • He is likely to view a website from his Smart Phone. • He spends more than 3 hours per day on the internet at home and uses the internet for the following activities: • Check Sports Scores • Watch Videos • Check His Facebook Page • Online banking • He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products. Source: *2011 Ad-ology Audience Interests + Attitudes Study, Skiers and Snowboarders.

  8. The Right Audience Meet Brad: • Him and his wife enjoy their annual ski vacation. • He spends more than 3 hours per day on the internet at home. • He enjoys reading the local daily and Sunday newspapers at least once a week. • His favorite section is the business/money section. • He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products. Source: *2011 Ad-ology Audience Interests + Attitudes Study, Skiers and Snowboarders.

  9. Reaching The Right Audience Geographies Demographics Behaviors

  10. Your Creative Campaign Three Campaigns Based on Your Locations and Season: • Mountain Bike Excursions • “Cruise on Down” • “We’re Ready for Winter, Are You?”

  11. Multi-Media Campaign Smith’s Sports Smith’s Sports Yahoo! .com reaches nearly 80% of the Rochester DMA Reach local men. Over 200,000 unique visitors a year from Rochester Smith’s Sports Smith’s Sports The Democrat & Chronicle Reaching 65% men in the Rochester market The #1 local media Web site in Rochester

  12. Multi-Media Campaign Smith’s Sports Smith’s Sports Yahoo! .com reaches nearly 80% of the Rochester DMA Reach local moms. Over 250,000 unique visitors a year from Rochester Smith’s Sports Smith’s Sports The Democrat & Chronicle Reaching 70% women in the Rochester market The #1 local media Web site in Rochester

  13. Reach The Right Audience All Day Reads the morning paper Checks email Reads about tomorrow’s weather forecast Checks stocks on Yahoo! Finance Goes online to research local happy hours 1pm 6am 4pm 9am 6pm

  14. The Media Plan: Apr.-Sept. Campaign Dates: April 1 – Sept 31 Primary Audience: Men (25-44) & Women (25-44)

  15. The Media Plan: Oct.-Mar. Campaign Dates: October 1 – March 31 Primary Audience: Men (25-44)

  16. Committed to Delivering Results Committed to Delivering Results • This proposal will help achieve your goals of • Target men 25-45 with the right message at the right time • Target affluent women with the right message at the right time • Increase mountain bike and cruiser bike sales each month • Increase awareness of ski/snowboard tuning and fitting services D&C Media Group’s consultative approach will ensure your campaign delivers the quality results you’re seeking. • Help with developing compelling creative • Review and optimize your campaign placements monthly • Review monthly reports to verify you’re seeing the results you need

  17. With You Every Step of the Way Sally Smith Account Executive Democrat & Chronicle Media Group Phone: (123) 456-7890 Fax: (123) 123-4567 ssmith@gannett.com

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