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Go through this to know Why Search Engine Optimization is important for digital acceleration of your brand?
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Why Search Engine Optimization is important for digital acceleration of your brand?
Digital marketing is a proven marketing strategy used to promote a brand, product or service through multiple digital platforms including email, mobile, social media etc. Search engine marketing is a key factor of digital marketing and helps your website to perform better and get maximum visibility. • One of the most important functions of SEO is to increase visibility of your website and make it easier for your audience to find you when they search for your services or products. Visibility is directly related to your ranking because if your audience fail to find your site in the initial few attempts, they may drift towards other websites that offer similar services or products as yours.
Better Online visibility • Just imagine how hard it will be to find a retail store that may not have any signage or name on it on a busy street. The same is the case with online websites. Only a properly optimized website will be easy to find for the users among millions of other sites and make it easy to index for the search engines. SEO is the single most factor that will help your customers find your business from among thousand other companies. Thus SEO is crucial in the digital acceleration of your brand.
Bigger Web Traffic • The main objective of SEO is to drive the footfalls of a website by enhancing the digital visibility and rankings. Reports show that nearly 33% of clicks go to the first ranking page while 75% of all clicks will get distributed between the first five listings. So, it becomes crucial for any online business to get their site featured in the first five listings of search engine results. For this you need a comprehensive SEO policy that will make your site number one or rank in the first few places.
Authority • Search engines give a lot of importance to the authority primarily because it matters to the web users. The more trustworthy and relevant your website is, the more will be your web traffic and higher will be the ranking.
Better Visitor Experience • Optimizing your site with on-page SEO enhances the usability of your website and creates a positive customer experience. SEO will make sure that your site is responsive in all gadgets including mobile phones laptop or desktop and ensure optimum speed in loading the pages. • A great browsing experience will go a long way in reducing bounce rate and enhance the stickiness of your site. Did you know that nearly 50% of consumers expect a page to load within two seconds, and the longer the load time, the higher will be the bounce rate?
Boosts Brand Awareness • SEO will go a long way in increasing your brand awareness. As more people visit your website, your brand gets a wider exposure and more popularity across the audience. Boosts Brand Awareness • When more visitors reach your website, you get more leads and better sales. Thus, SEO in media marketing helps in generating more leads by leading the traffic to your website.
In this tech driven global economy, it is imperative for every business to have an online presence. With 63,000 searches taking place per second every day, your business should rank higher in the SERP plus perform well in the social media marketing, and the PPC to stay visible in the digital media. SEO services gives an opportunity for a great deal of free advertising by helping you to get your webpage rank higher to remain in the plain sight of your target audience. SEO provides fairly good ROI. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. • So, having a great website is only half job done because without a proper SEO strategy in place, your site may never be seen by the audience and may remain in the deep ravines of the wide word web!
