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This chapter explores the concept of control, focusing on the need and feasibility of increasing safety and security at O'Hare airport. It discusses the basic control process, methods of control, and what should be controlled.
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Chapter 6 Control
What Would You Do? • Safety and security at O’Hare airport will increase. • Are better trained security personnel needed? • Will travelers be willing to pay and arrive earlier for greater security?
Learning ObjectivesBasics of Control • describe the basiccontrol process. • answer the question: Is control necessary or possible? After discussing this section, you should be able to:
The Control Process Establish clear standards Compare actual to desired performance Take corrective action, if needed Is a dynamic process Consists of three basic methods
Setting Standards • Determine what should be benchmarked • Identify companies against which to benchmark standards • Collect data on other companies’ performance standards
Cybernetic Control Process Actual Performance Measure Performance Compare with Standard Identify Deviations Desired Performance Implement Program for Corrections Develop Program for Corrections Analyze Deviations Adapted from Figure 6.1
Basic Control Methods • Feedback control • gather information about performance deficiencies after they occur • Concurrent control • gather information about performance deficiencies as they occur • Feedforward control • gather information about performance deficiencies before they occur
Is Control Necessary or Possible? Is more control necessary? Is more control possible? What should be done if more control is necessary but not possible?
Is More Control Necessary? • Degree of dependence • the extent to which a company needs a particular resource to accomplish its goals • Resource flow • the extent to which a company has easy access to critical resources
Is More Control Possible? • Cost of control • direct costs of the control • unintended costs • Cybernetic feasibility • the extent to which it is possible to implement each step in the control process • if a step cannot be implemented, the control may not be possible
Quasi-Control: When Control Isn’t Possible • Reducing dependence • choose to abandon or change goals • when control over a critical resource is not possible • Restructure dependence • exchange dependence on one critical resource for dependence on another
Is Control Necessary or Possible? Expected resource flows unacceptable? Regulation cost acceptable? Dependence sufficiently high? Goods fixed? Response: Cybernetics feasible? yes yes yes yes Regulate Dependence no no no yes Restructure Dependence no Do Nothing no Reduce Dependence Adapted from Figure 6.2
Learning ObjectivesHow and What to Control • discuss the various methods that managers can use to maintain control. • describe the behaviors, processes, and outcomes that managers are choosing to control in today’s organizations. After discussing this section, you should be able to:
Control Methods Bureaucratic Objective Normative Concertive Self-Control
Bureaucratic • Top-down control • Use rewards and punishment to influence employee behaviors • Use polices and rules to control employees • Often inefficient and resistant to change
Objective • The use of observable measures • Behavioral control • regulate employee behaviors and actions • managers monitor and shape employee behaviors • Output control • measure employee outputs • focus is on outcomes not behaviors
Normative Control • Company values and beliefs guide employee behavior and decisions • Cultural norms not rules, guide employees • Created by: • careful selection of employees • role-modeling and retelling of stories
Concertive Controls • Employees are guided by the beliefs of work groups • Autonomous work groups • operate without managers • group members control processes, output, and behaviors
Self-Control • Employees control their own behavior • Employees make decisions within well-established boundaries • Management and employees set goals and monitor their own progress
What to Control Balanced Scorecard Economic Value Added Customers Defections Quality Waste and Pollution
Balanced Scorecard • Managers look beyond traditional financial measures • Managers set specific goals in each of four areas • Helps minimize the chances of suboptimization
Controlling Economic Value Added • The amount by which profits exceed the cost of capital in a given year • Important because: • shows if a profit center is paying for itself • focuses attention on specific departments • encourages creative ways to improve organizational performance
Controlling Customer Defections • The rate by which customers are leaving the company • Don’t rely completely on customer satisfaction surveys • Easier to retain a customer, than get new ones
Controlling Quality • Internal perspective • Quality is usually measured three ways: • excellence • value • conformance to expectations
Controlling Waste and Pollution • Often an over-looked area • Three strategies for waste prevention and reduction • good housekeeping • material/product substitution • process modification
Four Levels of Waste Minimization Waste Prevention & Reduction Recycle & Reuse Waste Treatment Waste Disposal Adapted from Figure 6.4
What Really Happened? • Must first determine current safety and security performance • New technology makes increased security possible, without significant increases in costs or check-in times