On Demand Group entertainment. delivered! On TV, PC and Mobile

1. On Demand Groupentertainment. delivered!On TV, PC and Mobile Richard Cross - Head of Business Development May 2010

2. Outsourced Solution & “Future Proofing” Promo Production, Barker channels & Barker scheduling Service Management; Content selection, Refresh & rotation, Royalty reporting & settlement Content Processing & Management; Encoding, Metadata, Subtitling & Dubbing Content Acquisition & Licensing Turnkey solution. Delivering white label or branded, VOD/SVOD/PPV/NVOD services to all devices TV, PC, Mobile

3. Trusted By Major Operators 9 Million digital homes with set top boxes 2 Milion SVOD subscribers 13 Platforms 9 Territories 6 Languages 1 Billion transactions a year 24,000 Assets processed per year ¼ Million published assets per year Wholly owned subsidiary of (Nasdaq = SEAC)

4. Our Worlwide Operations Highly experienced, multi-lingual workforce and dedicated regional operations London Content Processing Content Acquisitions Content Specialists Promo Production Corporate Development Global Research IT Central Operations Local Offices and Operations Provides Services, Support & Global Benchmarking ???? General Manager Local Marketing Local Metadata Account Manager Local Content London, Western Europe General Manager Local Marketing Local Metadata Account Manager Local Content Munich, German Speaking Territories General Manager Local Marketing Local Metadata Account Manager Local Content Athens, SE Europe General Manager Local Marketing Local Metadata Account Manager Local Content Istanbul, Near East General Manager Local Marketing Local Metadata Account Manager Local Content Dubai, Middle East General Manager Local Marketing Local Metadata Account Manager Local Content Ability to add new territory operations quickly and efficiently using our proven methodology and experience

5. ODG In The VOD Value Chain Content Creation Kid’s Movies TV Series Kid’s Music Acquisition & Licensing Licensing Royalty Reporting Ingest Materials Handling QA / QC Subtitling & Dubbing Metadata Generation Preparation & Publication Multiple Encoding QA / QC Synopsis Creation ODG Operator Retail Marketing Of Content / Service Management Editorial Control Bundling Barkers / Promos On Screen / Off Screen Folder Management Hosting Identity Management 3G Mobile PC DTH Telco IPTV Cable FTTH OSS & BSS Provisioning Billing CRM CAS & DRM Management & Monitoring Customer Equipment Handset PC PC STB Other Customers Mobile Broadband Mobile Broadband TV / STB Consoles / Other

6. Efficient Content Operations VZ; On Demand’s bespoke content management software supports business processes and manages the end to end operational workflows

7. Existing Content Rights We manage across Multiple-Territories; Multiple-Platforms; Multiple-Suppliers; Multiple-Rights

8. Content Aggregation Services Strong relationships and deals with all the major Hollywood studios as well as other International and local content rights owners enables us to assist with all your acquisition requirements Adult Multiple rights across multiple territories; VOD and SVOD deals with over 70 content rights owners 8

9. VOD Release Windows Release Windows for VOD vary around the world but are consistently moving forward - further increasing the value of the product to operators Time in Months Theatrical DVD Retail / Rental VOD PPV TV – First & Second Pay Channels TV – Free To Air Channels Subscription VOD Free TV In the UK and elsewhere, “Day and Date” release is now a reality

10. Outsourced Management Service – Virgin Media On Demand Group provide Virgin Media with the complete operational and service management solution for their on demand TV product Service Management Contract VOD Movie Service Over 3.6 million TV customers across the UK Virgin Media

11. Service Management / “Retail Marketing” User interface development Folder construction by service Content selection, refresh & rotation Barker channels & promo creation Performance reporting & analysis User education Integrated approach, focussed on maximising buy rates, subscription uptake & ARPU Set-Top Box The Italian Job

12. Virgin Central Research June 2007 ntl VOD Viewing ntl VOD Launch Research Sept 2005 Importance of Barker Channels Barker Channels • During both the ntl and Virgin Central launches over half of respondents claimed they used the barker channel to select content. • Early VOD data showed that almost 30% of VOD views came directly from the barker at launch before settling down to a 10% level.

13. Virgin Media Press

14. VOD Performance – Viewing Behaviour In less than 3 years UK VOD has experienced a 7-fold increase to over 75 million views per month – driven by increases in all service areas but especially Music SVOD & Catch up TV SVOD Launches

15. Equivalent Viewing Share Based on total VOD users, VOD is the third most popular option after BBC1 and ITV1. Based on total Virgin subscribers, VOD continues to be a mainstream option and is the fifth leading ‘channel’.

16. Virgin Category Behaviour The growth of Catch Up TV and SVOD content have been key in Virgin’s success – achieving over 750 million views in 2009!

17. Content Offering – OTE (Greece) TV CBS HBO Disney Lionsgate Warner Bros National Geographic Content Film Conn-x TV features around 2,000 Movies, TV programmes and Music Videos. SVOD is provided free to the entire subscriber base. It also has the largest SVOD Movie service run by ODG. Music EMI Sony Universal Adult OTE Sourced Kids Hit Entertainment BKN Movies Warner Bros MGM Paramount Universal Disney Movies Warner Bros Lionsgate HBO Paramount TVOD SVOD

18. OTE – Launch Poster and Billboards

19. OTE (Greece) SVOD Category Performance All categories have shown growth across 2009, with Music taking the largest share of the views.

20. The Importance of Music ODG Managed Music – Virgin Media Virgin TV Music VOD Service – • SVOD launch June 2007 – Music included in XL (Premium TV pack) • 30 Million Music VOD views per month • More than twice the viewing of all MTV channels in digital cable homes • Individual Music videos (not concerts) creating “ipod on tv” experience • Management fully outsourced to ODG; • Digital Integration • Transcoding/Asset Management • Label Relations/Promotions • Promo Production • Developing the proposition • Editorial

21. The Importance of Music ODG Managed Music – Virgin Media • SVOD Music rivals Catch up TV for popularity • Drives views and take up of the service • Use of Music Artist imagery creates Strong Marketing/acquisition message • Editorialised playlists consistently the most popular assets • Artists like N-Dubz and Lady GaGa streaming over 900K video views in Dec 09 • Cheryl Cole’s ‘Fight For This Love’ was the most popular music video of 2009 with 2.5 million views

22. Multi-Screen Solutions Enabling operators to achieve significant cost savings, risk reduction and customer uptake through integrated multi screen capabilities.

23. Mobile TV SVOD – Proposition Outline • Unlimited Video on Demand subscription service • Fully managed service • Platform, UI, Editorial, Content • Content • Full-length TV Programmes, Music & Movies • Multi-Screen Features • Play / Pause / Resume • Post-watershed scheduling • Last Viewed • Individual viewing history • Playlists (User Generated & Editorially Generated) • Recommendations • Advertising-ready • SVOD is replacing Linear Mobile TV services • Usage rates increased by 600%

24. Mobile TV SVOD 24

25. Web TV Service

26. Client Marketing - Outdoor

27. …Creating, Marketing and Operating Successful On Demand Services to TV, PC and MobileOn Demand Groupentertainment.delivered!www.ondemand.co.ukThank You!