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Seize the Deal Site Auction

Seize the Deal Site Auction. Townsquare Media is offering your business the opportunity to generate awareness and accrue a marketing allowance to reach nearly 500,000 potential customers across West Michigan on-air, on-line and with local community events!

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Seize the Deal Site Auction

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  1. Seize the Deal Site Auction • Townsquare Media is offering your business the opportunity to generate awareness and accrue a marketing allowance toreach nearly 500,000 potential customers across West Michigan on-air, on-line and with local community events! • Your business will receive the following, to run August14th- August 26th • Minimum of 35,000 online ad impressions across all 5 stations August 14th -August 26th • Minimum of 5 email newsletters sent to our stations loyal listeners the week of August 19th. That’s over 44,000 people! • Minimum of 20 on-air and on-line spots promotions per station to run August 14th -August 26th ( Minimum 100) • Minimum of 7 on-air and on-line live chatter promotions per station to run August 14th -August 26th (Minimum 28) • 85% of the Retail Value in Advertising credits to be used towards Radio, Digital or Event marketing with TSM • In Return from you: • One item or package for a minimum value of $500 to be auctioned

  2. INTERNAL-STRATEGY_ Auction August 23rd-26th • Online leaderboard and banner ads, email newsletters and promotions to include information on auction dates and items auctioned • Seize the Deal, Grand Rapids home page will have an online banner that will be displayed to promote the auction • Prior to August 23rd, creation of an auction preview page that will allow consumers to preview the items that will be available during the auction. • When the auction goes live on August 23rd, the morning show on-air personalities will promote the opening of the auction and continue throughout the weekend with live updates on current bids for popular items. • On the auction closing date, August 26th, on air personalities will inform listeners of the auction closing time of 6pm as well as updates on the most recent bids. • Automated Emails will be sent to current bidders reminding them to keep an eye on their items and to place any further bids. • Auction Items will begin their bidding at 40% of retail Value • Bidding increments are relative to price of the auctions • Auto Bids are available and bidder will receive an email sent when they have been outbid and a link to sign back in

  3. DIGITAL EXAMPLES-http://www.seizethedeal.com/cities/evansville/auctions Seize the Deal Home Page with Promotional Banner Seize the Deal Auction Preview Page

  4. DIGITAL EXAMPLES Leaderboard Rectangle Banner

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