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OKANAGAN SPECIALTY FRUITS

Arctic® Apples Why create a nonbrowning apple?. OKANAGAN SPECIALTY FRUITS. Who is Okanagan Specialty Fruits? Small, grower-led BC company. Founded in 1996 by apple and cherry growers Neal and Louisa Carter Many shareholders are from the tree fruit industry

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OKANAGAN SPECIALTY FRUITS

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  1. Arctic® Apples Why create a nonbrowning apple? OKANAGAN SPECIALTY FRUITS

  2. Who is Okanagan Specialty Fruits?Small, grower-led BC company • Founded in 1996 by apple and cherry growers Neal and Louisa Carter • Many shareholders are from the tree fruit industry • Okanagan-based company with just seven employees

  3. What is an Arctic® apple?The first nonbrowning apple • OSF’s flagship project • Slices, bruises and juice will not turn brown

  4. What is an Arctic® apple?Just like any apple tree Arctic apple trees behave in the orchard just as conventional trees do – until the fruit is bruised, bitten or cut...

  5. Why develop nonbrowning apples?Increase apple consumption

  6. Why develop nonbrowning apples?To create a consumption trigger

  7. How’d we do that?Relatively simple science • In science terms, we have induced RNAi gene silencing targeting the inhibition of apple’s PPO genes • In non-science terms: we’ve replaced one piece of railway track of a coast-to-coast railway with a slightly different piece of track

  8. Industry & consumer surveysIndustry interest survey (2007) Survey of 40 industry leaders: • Generally very positive response • Freshcut potential strongly recognized • Questions re: consumer perception of GE foods Q: Is OSF’s nonbrowning apple of interest to your company?

  9. Benefits of Arctic® applesBenefits all along the Value Chain IMPROVE QUALITY & REDUCE WASTE INCREASE GROWER RETURN 5 2 4 3 1 ULTIMATECONVENIENCE DECREASE SHRINK & INCREASE EYE APPEAL NEW PRODUCT EXCITEMENT

  10. Benefits of Arctic® applesContributing to sustainability • Up to 50% of apples produced are wasted! • 2nd most wasted produce item after bagged salad • Arctic apples help show fruit’s true quality • Future benefits planned include pest resistance, which can reduce pesticide usage!

  11. Benefits of Arctic® applesBoosting apple consumption • Lower production costs of freshcut apples • Higher quality with more flavour, less treatment • Increase use of apples in foodservice • More apples in more places

  12. Benefits of Arctic® applesFreshcut consumption trigger …Over two-thirds agreed they’d be more likely to purchase untreated apple slices

  13. Benefits of Arctic® applesConsumer benefits • Most consumers are interested in buying Arctic apples!

  14. Arctic apple brandLabeling Policy We will be labeling all Arctic apples because we know consumers will want to find them!

  15. Our path to marketThe regulatory process

  16. Okanagan Specialty Fruits Inc. is a dynamic company dedicated to developing new commercial tree fruit varieties that are attractive to consumers and more profitable to producers and retailers. The company is operated and largely owned by tree fruit growers throughout British Columbia’s Okanagan Valley. For more information, contact:info@okspecialtyfruits.com and visit: www.okspecialtyfruits.com www.arcticapples.com

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