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Ad Objectives. 1-Visual Interest: Get the consumers’ attention with a headline, photo, statement, etc. 2-Mood: Relate to the consumers’ emotions. 3-Expression: Make your message clear to consumers. 4-Awareness: Make sure nothing distracts consumers from your message.
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1-Visual Interest: Get the consumers’ attention with a headline, photo, statement, etc.
4-Awareness: Make sure nothing distracts consumers from your message.
5-”Naturalness”: Build a connection between the consumer and your product or idea.
6-Want/Need: Convince consumers that they must have your product because they need/want it. The brilliant folks at Bugatti recently made a special edition of the worlds best car, the Veyron. The "Super Sport" model of the Veyron topped out at 267.8 MPH, making it the fastest production car in the world. Congratulations, Bugatti.