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M. P. Laghu Udyog Nigam Limited. Presentation on Performance & Activities of Emporium Department 2011-12 & Annual Plan 2012-13. Mrignayani – A Vision Par Excellence.
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M. P. Laghu Udyog Nigam Limited Presentation on Performance & Activities of Emporium Department 2011-12 & Annual Plan 2012-13
Mrignayani – A Vision Par Excellence "It has only been when the craftsman and eaver had the right to work, the right to work faithfully, a right to the due reward of his labour, and at the same time a conscious or subconscious faith in the social and spiritual significance of his work, that this art has possessed the elements of real greatness...” This is the vision that Mrignayani is pursuing.
Chain of Emporia Mrignayani chain of Emporia is located at following Cities: • Bhopal • Rewa • Indore • Kolkata (2 Emporiums) • Gwalior • Udaipur (closed Jan. 2012) • Jabalpur • New Delhi Shop-in-Shop Counters at: Suriri Culture Shop Mumbai, Santushti Delhi and Jaipur (at Rajasthan Bunkars Showroom) Souvenier Shops: Pench, Kanha and Bandhavgarh
Performance & Activities during the year 2011-12 Important activities undertaken during the year are being presented in the following slides.
Participation in Exhibitions Abroad • Sao Paulo Int'l Fair, Brazil. • India Trade Show – Maxico City • Mubaplus basel, switzerland (now proposed in April 2012)
Organizing Exhibitions in India 91 specialized exhibition in were organized by various mrignayani Emporiums • Bhopal Emporium - 9 • Rewa Emporium - 10 • Indore Emporium - 9 • Kolkata Emporium-19 • Gwalior Emporium - 9 • Udaipur Emporium - 9 • Jabalpur Emporium - 8 • Jaipur Emporium-8 • Delhi Emporium - 11
Souvenir Shops Opening of Souvenir Shops at Bandhavgarg, Kanha and Pench & Development of new prototypes for our Souvenir Shops and MP Tourism hotels.
Obtained ISO 9001:2008 Certificate • New Delhi Emporium obtained ISO 9001:2008 Certification • Process is under way to obtain certification for other Emporiums also
Silk Mark / Handloom Mark Certification SILK MARK To add value to silk products of Mrignayani, Silk Mark Certification from the Ministry of Textiles, Govt. of India has already obtained. HANDLOOM MARK Mrignayani applied for Handloom mark for its handloom cloths.
Membership of Export Organizations Federation of Indian Exporters Organisation The membership provided the access to data for export purpose. EPCH Membership for Export Promotion Council for Handicrafts.
Design Development Project for Wood Craft of Sheopur Kalan • More than 100 prototypes were developed under this projects, which was financially supported by DC (Handicrafts) • This helped in meeting the changing demand of customers
Rajeev Gandhi Shilpi Swasthya Beema Yojana • M.P. Laghu Udyog Nigam Ltd. spent Rs. 5.80 Lakhs as Insurance premium on behalf of 5000 artisans in the state. • Target to cover 5,000/- artisans during the year.
Participated in Indian Handicrafts & Gift Fair in New Delhi This event helped in tapping the overseas market Received enquiries from Colombia SA, and China for Gwalior Durries(Printed) and Batik Indigo and Bagh from Atlanta, USA
Organized Participation of Madhya Pradesh Government in IITF 2011 Won Silver Medal for excellent display and design of the Pavilion.
Organized Seminars on E-Governance Organized two Seminars in Bhopal and Gwalior respectively to make awareness about the e-gov. various Govt. Deptts./Organizations participated alongwith local IT units.
Creating Team Mrignayani To create efficient, effective, determined and taks taking individuals to accelerate the growth momentum at Mrignayani
Renovating Showrooms • In ever-changing scenario of Mall culture showrooms need to be renovated to meet customers' expectation • Jabalpur Emporium inaugurated after its renovation Rewa Emporium are in process of renovation.
Encouraging Showroom Employees Various activities need to be undertaken to improve the morale of foot-soldiers of Mrignayani • Training programme for effective selling teachinques • Visits to craft clusters to have first hand information • Good uniforms to make the staff distinct from others • Timely promotion and incentives • Need to develop a policy for employees on ad-hoc basis • Implementation of reasonable incentive scheme
The Product / Focus • Due to division of the state, major chunk of Handicrafts went to the new state • However, Madhya Pradesh is strong in handloom weaving and also in printing • The need of the hour is to fine tune the products in keeping with market demand
Resource Chain • Resource chain is totally decentralized • This will help in faster replenishment of the stocks required • Sharing of resource information among various emporiums through Internet
Design Intervention • • Need regular design intervention for different • products categories • • Regular design workshops to be conducted • for artisans
Customer Relationship A pro-active Customer Feedback Information System to be activated and follow-up with incorporating improvements in systems
Marketing Strategy • Marketing plan for the whole year be drawn at local emporium level • Participation in exhibitions, fairs and exposition to be increased
Product Management System • Effective Product Management System needs to be undertaken to reduce spoilage and losses • Rack life of products should be increased with proper packing • Shop soiled material may be turned into new products by adding some new design/value. NIFT or some senior designers may help in developing this into system • Quick disposal of unsold and damaged material to reduce inventory
Plan for the Year - 2012-13 The following activities are proposed to be undertaken in year 2012-13 • To participate in six international fairs. • To organize two market survey and • studies abroad. • To organize three Reverse buyer seller • meet in Bhopal, Gwalior and Indore. • To organize at least 80 exhibitions at • various emporium levels. • To extend base of shop-in-shop outlets • in Banglore and other cities. Contd..
Plan for the Year - 2012-13 • To renovate and restructure of Gwalior • Emporium. • To open new showrooms in Pune, • Bangalore, Chandigarh and Hydrabad. • To sale out of Avanti showrooms at Mumbai and Kanpur. • To conduct training programme for:- • • Improvement in sales technique • • Product packaging • • Export procedure Contd..
Plan for the Year - 2012-13 • To organize 3 Integrated Design Projects, • 9 design workshops. • To start process of issuance of photo identity cards for at least 5000 artisans. • To start process of insurance for artisans-at • least 3000 artisans in coming months. • To initiate 100% computerization of virtual • inventory on net. • To establish (Craft Development Centre) CDC at GovindpuraInd’l Area Bhopal
Additional Discussion Points • Change in Brand Name • Change of Logo • On line Selling • Establishing design studio at Bhopal /Delhi • Common Packaging
Conclusion A platform is there for further growth. The measure discussed, when implemented, will enable the Mrignayani brand to retain and enhance its position of pre-eminence in the hearts and minds of our customers and artisans alike
