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<br>Idea Theorem is a well-established UI UX Design Company in Toronto, Canada, which is a user experience design firm that creates a Simple & Usable UI UX design for Web & Mobile. It is one of the best UI UX design firms or consultants which have experienced user interface experts.<br>
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IdeaTheorem UI UX Design Agency
About Us Idea Theorem is an award-winning UI UX agency that creates simple and usable products for web and mobile. Our human- centered design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand.
A Guide to UX Competitors’ Analysis for User Research
What is the UX Competitors’ Analysis for User Research? UX competitor analysis is a useful user research method that focuses on understanding your products’ competitors, essentially helping you better understand your market and goals.
Benefits of Competitive Analysis Again, UX competitors’ analysis is essentially evaluating your competitors’ strategies in marketing and product design to identify strengths and weaknesses that you can utilize or avoid. Compare your product’s positioning, design and solution (and more) against competitors. Identify market gaps that your competitors’ aren’t targeting, such as a new feature. Understand the strengths and weaknesses of your competitors
When to Conduct a UX Competitive Analysis Consider conducting a UX competitive analysis during the user research phase (also known as the empathy phase™). Identify your Competitors Collect the Data
Analyze the Data Collected Competitors and collecting After identifying your competitors and collecting all the information you can capture, your next step is to analyze that information.
Operational manager identified competitors solutions product strategies identified valuable insights
Avoiding Common Pitfalls Although UX competitors’ analysis is beneficial, it may lead to your user research pitfalls if done incorrectly. By studying one competitor, you may potentially copy their entire product and market strategies. Don’t duplicate existing solutions, which are the past solution, instead focus on today’s user problems. It’s understandable to avoid copying your competitors, but it is essential to know their strengths and weaknesses when building your product.
Thank You Our human-centered design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand.