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Movie-Goers. Movies appealed to a broader audience in 2000, with a record number of US residents counting themselves as movie-goers - an increase of about 20%, or 27 million people since 1990. Total Population Ages 12+. (millions). Movie-Goers.
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Movie-Goers Movies appealed to a broader audience in 2000, with a record number of US residents counting themselves as movie-goers - an increase of about 20%, or 27 million people since 1990. Total Population Ages 12+ (millions) MPA Worldwide Market Research
Movie-Goers The overall composition of movie-goers has changed substantially over the last decade. In 2000, those in the 40+ age group accounted for 40% of total moviegoers, compared to only 32% in 1990. MPA Worldwide Market Research
Movie-Goers When looking at the US population by age group, adults age 18+ accounted for 86% of all movie admissions in 2000. MPA Worldwide Market Research
Frequency A higher percentage of the US population classified themselves as frequent or occasional movie-goers, compared to last year. Frequency of Movie-Going Among Total Public Age 12 & Over Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-11x/year) Infrequent = less than once in six months MPA Worldwide Market Research
Frequency In 2000, the majority of ticket sales were again generated by frequent moviegoers -- who comprised 30% of the US population, but 83% of all movie admissions. Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-11x/year) Infrequent = less than once in six months MPA Worldwide Market Research
Frequency At the beginning of the decade, 12 to 24 year olds accounted for almost half of all frequent movie-goers. In contrast, frequent attenders came from a more even mix of ages in 2000. Total Frequent Moviegoers by Age Group MPA Worldwide Market Research
Frequency More than one-half of all US residents, age 12 to 24, were frequent movie-goers in 2000 -- as compared to 33% of all 25 to 39 year olds. Total Frequent Moviegoers by Age Group MPA Worldwide Market Research
Frequency Almost 65% of both males and females age 12 and over classify themselves as frequent or occasional movie-goers. On average, men attended 9 movies last year, compared to 8 by women. Total Public Age 12 and Over Female Male MPA Worldwide Market Research
Frequency Consumers of other entertainment options tend to be more frequent movie-goers as well. Percent of Frequent Movie-Goers Among Other Home Entertainment Consumers MPA Worldwide Market Research
Ethnicity Hispanic movie-goers continue to view the most films per person each year, with an average of about 9 films attended in 2000. Average Admissions By Race/Ethnicity MPA Worldwide Market Research
Ethnicity Hispanics purchased almost 14% of all movies tickets sold in 2000 -- representing a bigger portion of attendance than their share of the population. Source: 2000 MPA Demographic Study MPA Worldwide Market Research
Ethnicity Over 40% of the Hispanic population are frequent movie-goers -- a significantly higher percentage compared to other ethnic groups. Frequency of Moviegoing by Ethnicity (ages 12+) White Black Other Hispanic MPA Worldwide Market Research