Bloomsburg Taxi Service

1. BU Taxi Service Bloomsburg Taxi Service Jared S. – Introduction Mike M. - Business Description Matt C. - Organizational Plan Dave E. – Marketing Analysis Alex S.- Technology and Financial Plan Eric B. – Executive Summary and Appendixes

2. BU Taxi Service Introduction

3. Location and Information BU Taxi Service • 5 W. Main Street • http://www.bloomsburgtaxi.com

4. Nature of Business BU Taxi Service • Our company will provide transportation for the greater Bloomsburg area. This will include: Bloomsburg, Wal-Mart, Danville, and Berwick. We will have horse drawn carriages along with our conventional Taxis.

5. History of Bloomsburg BU Taxi Service • Bloomsburg is the only town in Pennsylvania. • Its population as of July 2007 is 12,627. • Bloomsburg University was started in 1839. • The Bloomsburg fair is also a big attraction to the community.

6. Bloomsburg

7. Danville

8. Berwick

9. Why we chose this business BU Taxi Service • The town is in dire need of a transportation system. This business will appeal not only to Bloomsburg students but to the citizens of Bloomsburg as well.

10. The need for Bloomsburg Taxi in downtown Bloomsburg BU Taxi Service • People need a way to get from place to place. There is no business in the downtown area that will provide this service. We will be able to provide this service for everyone.

11. Mission Statement BU Taxi Service • Bloomsburg Taxi Service promises its customers as well as community members a cheap, friendly, and reliable way to get you where you want to go.

12. Business Description BU Taxi Service • Transportation Service • Helps limit drunk driving • Allows a safe way for students to get around from place to place • Slow enjoyable ride (Horse Drawn Carriage) • Equipment Needed • Cars for transport • Horses and Carriages

13. Business Description Cont… BU Taxi Service • Floor Plan • No formal plan for business, mainly a service and doesn't require a specific layout • Leasing Property • Best option is to lease in case business should fail, easer to get out of contract than to sell a building • Call boxes for transportation • - Customers will use our toll free number or call boxes to acquire our services

14. BU Taxi Service • Partnership Form of Ownership Advantages Six owners meaning shared responsibilities and more capital. Great Customer Service • Disadvantages • Potential Disagreements between owners. Will have difficulty agreeing on every decision we have to make.

15. Organization Chart BU Taxi Service Senior Marketing Executive: Dave Evans Senior Financial Officer: Alex Siford Senior HR Manager: Jared Savlov Chief Advisement Officer: Matt Carroll Senior BIS Officer: Michael Medvec Training and Development Advisor: Eric Brant Dispatchers: 3 Employees Taxi Drivers: 10 Employees

16. Employee Responsibilities BU Taxi Service • Owners • Manage and run the business • Deal with customers and co-workers in a respectful manner • Set the example • Dispatchers • Energetic and ready to help • Full of information • Answer the phones politely • Drivers • Clean driving record • Outgoing and friendly

17. Motivation and Incentives BU Taxi Service • Tip Jar • Vacation Days • Variety of Cab Cars • Pay Raise on Sunday

18. Ethics and Social Responsibility BU Taxi Service • Trust the Drivers • Rules & Regulations • Not Taking Advantage -Dealing with intoxicated students

19. BU Taxi Service Market Analysis Plan

20. Target Customers BU Taxi Service • Bloomsburg University students • Residents of Bloomsburg • Buckhorn • Bloomsburg • Berwick • Danville

21. Reasons for using our service BU Taxi Service • They don't have a means of transportation • Under the influence • Going places that are too far for them to walk etc.

22. Competitors BU Taxi Service • Late night shuttle “Drunk Bus” • Bloomsburg University Transportation

23. Future of our Business BU Taxi Service • We're striving to become the most dominant means of public Transportation in the Bloomsburg area • Eventually spread to other local towns around Pa.

24. Rates BU Taxi Service • Bloomsburg University students there will be a basic fee of 15 dollars built into their tuition and they will only have to pay 35 cents per every ¼ mile.  • Regular residents of the town will pay a $1.50 right off the bat and then 35 cents for every ¼ mile after that.

25. Advertising and Marketing BU Taxi Service • Our logo on all of our taxi's and call boxes • Flyers posted around all of the surrounding times • Television • Radio • Word of mouth

26. BU Taxi Service Technology and Financial Plan

27. Technology Needed… BU Taxi Service • Bloomsburg Taxi Service will provide a cheap, friendly, reliable service. • Will need to acquire the following to operate: • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios) • 10 Call Boxes • 10 GPS Systems • 10 Credit/Debit/Huskey Gold Swipe Machines • 2 Office Computers • 2 Office Phones

28. How these acquisitions will help? BU Taxi Service • Cheap • Not pricy • Affordable to all • Reliable • 24 hour services • Friendly • Office phone numbers • Sociable drivers

29. Estimate Start-up Costs BU Taxi Service Costs: Costs(cont’d): • 10 Vehicles(6 Kia Sedonas, 4 Kia Rios) • Kia Sedonas • $87,160 • Kia Rios • $72,870 • Office Building • $16,800 • 10 Call Boxes • $2,500 • 10 GPS Systems • $1,280 • 10 Credit/Debit/Huskey Gold Swipe Machines • $4,900 • 2 Office Computers • $796 • 2 Office Phones • $23.76 • 2 Horse Carriages • $3,100 • Total Start-up Costs= $ 189,429.76

30. Equity Contributed BU Taxi Service • Each of us will contribute $10,000 of our personal funds for Bloomsburg Taxi Service • Total: $60,000

31. Additional Equity Needed BU Taxi Service • Added C.O.S.S. and OE • $ 189,429.76 and $ 214,445.50 • $ 403,875.26 • $ 403,875.26 • $60,000 of equity provided • Approximately $ 343,875.26 needed

32. Where We Will Obtain This Equity... BU Taxi Service • PNC Bank of Bloomsburg • Acquire loan of $450,000 • Terms: • 15 years • 5% interest rate

33. Business Procedures BU Taxi Service • There will be several rules set forth for each employee to abide by. Each driver will have a number assigned to them that a customer can call if they feel they have been mistreated in any way.

34. BU Taxi Service Executive Summary

35. Organization’s Mission BU Taxi Service • Our organizations mission is to provide quality service and transportation to the community of Bloomsburg and Bloomsburg University.

36. Our Service BU Taxi Service • The service we will be providing is motorized transportation which will cover the areas of Berwick, Bloomsburg, and Danville. We will also provide Horse drawn carriage transportation around the city of Bloomsburg.

37. Marketing Strategy BU Taxi Service • Coordination with Bloomsburg University • Target consumers will be mostly students • Will compete with the drunk bus • Advertisement • Internet, Flyers, Radio, Orientation, Commercials, and Word of Mouth

38. Business Organization BU Taxi Service • Partnership (6 Owners) • Customer Service and Satisfaction is the number 1 priority

39. Possible Expansion BU Taxi Service • As of right now global expansion is now a possibility because we want to focus our time and effort getting started in the town’s of Bloomsburg, Danville, and Berwick. • After debt is paid off expansion is a possibility throughout Pennsylvania