In Your FACEbook Diocesan Convention February 10, 2012, Hannah Wilder

1. In Your FACEbook Diocesan Convention February 10, 2012, Hannah Wilder

2. change

3. millennials desire for significance desire to be part of something greater collaboration authenticity community

4. tech trends community collaboration self-expression unprecedented access attitude authentic information flexibility

5. community

6. community defined for this presentation: inside: your own congregation outside: neighbors + evangelism outside: service

7. community culture suffering from:“hyper-individualism” Deep Economy by Bill McKibben

8. community how does the church combat this? what can we do to be relevant? how can we mobilize our people? how can this fit into the Great Commission?

9. community safe place to discuss, question, engage as a group relevant place to be place to be authentic traditionally found in small groups ways to communicate

10. social networks

11. 11

12. defined online gatherings communication through comments, email, text and instant messages collaboration: photos, videos, shared items, comments connection points: friends, associates, 6 degrees

13. facebook permission-based community permission-based communication 67 million members 14 million photos uploaded daily 65 billion page views per month 25 minutes per day on average

16. quote “Being relatively new to facebook, it was like walking into a closet and ending up in Narnia. It’s a world I didn’t know existed. I’ve connected with old friends, made new friends, spread some good news, got some key information, encouraged some people, counseled others, and got some others worked up. Facebook is like throwing a stone into the center of a pond. The ripples are widespread.”

17. quote “I went into Facebook solely looking to connect with friends and family who live at a distance. Within weeks, I realized this medium has enormous ministry potential. Now Facebook has easily become one of my primary tools for interacting with the people from my church and the unchurched. People are far more comfortable discussing pressing needs and issues in their lives initially via Facebook messages than they are through a phone call. I have also benefited from the networking relationships I have with other pastors.”

18. quote “In the past year social media has proven to be one of my most effective means of evangelism. I think the fact that people are able to ask questions and push back on Christian ideas from a safe distance provides an effective segue to deep spiritual conversations. I have also found that the e-buzz that goes on following a great worship service or church event acts as a drawing card that entices people to check out our church. The public social media conversation the flows out of authentic Christian community can really capture the imagination of someone who has never experienced it before.”

19. quote “I can easily keep in touch, comfort and encourage church members and others who share their life situations on their facebook pages.”

20. quote “I can start and participate in discussions on my passions on my facebook page, which connects me with all sorts of people. When I find something interesting in what I’m reading, I put quotes on my wall and it appears magically everywhere. Those who find it interesting comment; those who don’t just ignore it.”

21. quote “I so enjoy what my priest puts on his page and what other priests have to say also. The messages really give me comfort throughout the day because I carry them on my cell and refer back to them.”

22. quote “Facebook provides a connection between all sorts of people who reflect the complexity of my interests. I find it very interesting to be a link between such diverse kinds of people.”

23. quote “The battle is worth fighting and not so your church can look cool. It’s worth it because there are real people with real lives and real pain out there just waiting for someone to reach out. Don’t force them to come to you. Meet them where they are.”

24. quote “Unlike email, there’s an instantness of communication with people and no spam, which means that short conversations can happen quickly, but without the intensity of instant messaging.”

25. quote “With group event pages, we can better manage what is happening rather than a storm of emails and phone calls trying to arrange the event.”

26. quote “It is amazing how many people are willing to connect over facebook even if they are not connecting at church. I see members connecting to each other over facebook and I jump in as pastoral care opportunities arise. Facebook helps me see needs quicker and provide an immediate care response. It helps church members do the same.”

27. quote “I am considering making facebook a requirement for all the deacons of our church. I believe it is that powerful as a tool to enhance our larger care ministry.”

28. fan pages allow organizations to communicate broadly with people who like them (fans) via updates managed by official representatives easy for people to click “like” and your posts show up in their newsfeeds fans can show friends what they care about/like (your church)

29. fan pages similar to profile pages: have friends, add pictures, have walls. pages allow you to post photos, videos, links and notes to the page and these show up in fans’ newsfeed tabs uncover more information

30. groups provide a closed space for small groups of people to communicate about shared interests (your church, youth group, annual event) can be created by anyone administrators manage group, approve applicants, invite others to join

31. privacy pages: information and posts are public and generally available to everyone on facebook groups: more privacy settings; in secret and closed groups, posts are only visible to group members

32. audience pages: anyone can like a page to become connected with it and get news feed updates. there is no limit to how many people can like a page. groups: members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.

33. communication pages: page admins can share posts under the page’s name. page posts appear in the news feed of people who like the page. page admins can also create customized tabs for their pages and check page insights to track the page’s growth and activity.

34. communication groups: members receive notifications by default when any member posts in the group. group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

35. pages vs. groups groups: more personal interaction, better discussion boards, messages sent directly to inboxes, a separate space inside fb for just this group to share among themselves, group chat, doc share/editing pages: targeted updates, vanity urls, indexed by google, stream publishing, extension of web site

36. groups vs pages

37. ideas create youth group page create a page for community sponsored by your church create outreach pages create a group for Bible study create a group for volunteers

38. create • facebook.com/groups • facebook.com/pages

39. tip: repurpose content

40. tips schedule your posts a look at the weekend invitation to weekend services church-wide events, diocesan events, TEC events prayers from the BCP

41. tips post sermon notes and additional content link to your church calendar to keep it in front of people post interesting quotes from what you’re reading

42. tricks • find someone who is passionate about facebook to be a resource to staff members just dipping their toes in • be vigilant about capturing positive stories and circulating them among the staff

43. tricks • encourage staff to “like” things you post as the church; this drives an item up in people’s news feeds • have priest create a profile page and really use it authentically; create fan page for church; create groups for smaller subsets

44. tips set your strategy know your audience establish goals find your voice create a conversation offer a rich experience share exclusive content

45. tips for priests • transparency and encouragement: post about your day, thoughts, highlights, life moments that are encouraging and uplifting • conversation starters: pose questions that let others talk it through, rather than you doing all the talking.

46. tips for priests • meeting prep: look up people before meetings to get a snapshot of what’s going on in their lives. • do not use your account as your soapbox • strive to really connect with people and build relationships

47. examples facebook.com/SoulCityChurch facebook.com/St.MargaretsEpiscopalChurch facebook.com/campstevensjulian facebook.com/diosandiego facebook.com/whoisgrace

48. examples • facebook.com/episcopalian (TEC) • facebook.com/wired (arrow points to “like” button) • facebook.com/pages/Service-Coalition-EDSD/108047429283186

49. links • churchmarketingsucks.com • open.lifechurch.tv (“facebook training”) • http://bedeviant.com/simple-social-scheduling-for-your-churchs-facebook-fan-page

50. humor a la suzi