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Supporting and Engaging with The Public. George Monck CleanupUK. The Agenda. What CleanupUK does Why is volunteer activity important ? What do volunteers look like ? How do you find and engage them ? What do they need ? What do they want ?. CleanupUK.
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Supporting and Engaging with The Public George Monck CleanupUK
The Agenda • What CleanupUK does • Why is volunteer activity important ? • What do volunteers look like ? • How do you find and engage them ? • What do they need ? • What do they want ?
CleanupUK • A charity dedicated to tackling the UK’s litter problem by encouraging and supporting the activities of volunteer litter-collecting groups • Aims to educate the next generation not to drop litter in the first place by helping volunteer groups to work with their local schools • Working with Keep Britain Tidy on the Big Tidy Up • Runs the Litteraction.org.uk website with CPRE – a base for volunteer litter groups and individuals • Running a pilot project in the North West later in 2010 • Working with LOCOG on “Litter Activists” project to encourage litter volunteering in Olympic Boroughs
Why is Volunteer Activity Important ? • Community cohesion • Community engagement • It helps you do your job • It may even save you money………. • Behaviour change
Why is Volunteer Activity Important ? • Other people’s behaviour matters: people do many things by observing others and copying, and people are encouraged to continue to do things when they feel other people approve of their behaviour • People need to feel involved and effective to make a change: just giving people the incentives and information is not necessarily enough Environment Agency : Extending the “Rational Man” model of human behaviour: seven key principles – 2005
Who Volunteers ? • Dedicated litter groups • Conservation groups • Residents’ associations • Friends of…….. • Civic pride groups • Other special interest and uniformed groups • Businesses • Individuals
How Do You Identify Existing Volunteers ? • Keep a central list/database of existing groups • Ensure that Environment, Parks and Cleansing teams share information • Use all channels and forums to spread the word
How Do You Find New Volunteers ? • Have a plan – what’s in it for them ? • Commit to the issue • Exploit all your networks • Be enthusiastic • Show recognition • Make it fun
Street Watchers • A first step along the road ? • Street Leaders/Champions ? • How can you integrate it all ?
What Do They Need ?The Basics • Loan of litter sticks
What Do They Need ?The Basics • Loan of litter sticks • Provision of gloves
What Do They Need ?The Basics • Loan of litter sticks • Provision of gloves • Provision of rubbish sacks
What Do They Need ?The Basics • Loan of litter sticks • Provision of gloves • Provision of rubbish sacks • Loan/provision of hi-viz vests or tabards
What Do They Need ?The Basics • Loan of litter sticks • Provision of gloves • Provision of rubbish sacks • Loan/provision of hi-viz vests or tabards • Collection of the full sacks
What Do They Need ?The Basics • Loan of litter sticks • Provision of gloves • Provision of rubbish sacks • Loan/provision of hi-viz vests or tabards • Collection of the full sacks
What Do They Need ?Level 2 • Insurance
What Do They Need ?Level 2 • Insurance • Funding
What Do They Need ?Level 2 • Insurance • Funding • Publicity
What Do They Need ?Level 2 • Insurance • Funding • Publicity • Help recruiting new members
What Do They Need ?Level 2 • Insurance • Funding • Publicity • Help recruiting new members • Help educating young people
What Do They Need ?Level 2 • Insurance • Funding • Publicity • Help recruiting new members • Help educating young people • Recognition
What Do They Need ?Level 2 • Insurance • Funding • Publicity • Help recruiting new members • Help educating young people • Recognition • Networking and exchange of ideas
What Do They Want ? • The Council’s engagement with them
What Do They Want ? • The Council’s engagement with them • Effective street cleaning
What Do They Want ? • The Council’s engagement with them • Effective street cleaning • Effective placement & efficient emptying of litter bins
What Do They Want ? • The Council’s engagement with them • Effective street cleaning • Effective placement & efficient emptying of litter bins • Enforcement of the CNEA (including fly-tipping)