Vision ''Empowered Kenyan farmers with a strong voice” Mission "To empower its members to make informed choices fo

1. Vision ''Empowered Kenyan farmers with a strong voice” Mission "To empower its members to make informed choices for improved sustainable livelihoods". KENYA NATIONALFEDERATION OF AGRICULTURAL PRODUCERS(KENFAP) ORGANIZATION OF MANGO VALUE CHAIN BY Dr. JOHN MUTUNGA THE CHIEF EXECUTIVE OFFICER (CEO) KENYA NATIONAL FEDERATION OF AGRICULTURAL PRODUCERS (KENFAP) NATIONAL MANGO CONFERENCE HELD ON 11TH -12TH FEBRUARY 2010 AT KENYATTA INTERNATIONAL CONFERENCE CENTRE, NAIROBI, KENYA The “Farmers Voice”

2. KENFAP • Umbrella farmers’ organization • Farmers Voice in Kenya • Represents over 1.5 million farm families location -National • Membership categories • Farmers groups-5,000 • Commodity association-24, • Cooperative societies - 11 • Large scale farms- 5 • Represents interest of livestock, crops and community forest among others • Majority are smallholder farmers • Kenya Mango Producers and Marketing Association is a member

3. KENFAP vision & mission • Vision • Empowered Kenyan farmers with a strong voice • Mission "To empower its members to make informed choices for improved sustainable livelihoods". • Mango value chain development is inline with KENFAP vision & mission

4. Mango as an economic undertaking • Mango is tropical fruit grown in all the provinces in Kenya • Many varieties Suited to altitudes ranging from 0 – 1900 m above sea level • Produced both for commercial and home consumption. • Production is influenced by altitude and rainfall • Use as Food, fuel, • Source of income & livelihood of the rural areas • Cash crop for ASALs • Foreign exchange earner through export • The potential not fully utilized due poor organization

5. Who produces mangoes? • KENFAP/GTZ/PSDA study & past studies • Smallholder farmers • 50-60% • Using local low yielding varieties. • Large commercial farms • 25-35% • Others 5%

6. Organization of the value chain • Players at different levels • Farmer - Growers, nursery operators, workers, inputs suppliers • Marketing –traders, transporters, exporters, middlemen/broker, retailers, wholesaler, supermarkets, clearing agents, tax collectors • Processing-technology, quality assurance • Support services • Research • Extension • Education • Finance • Environment

7. Farmers Present scenario Organized Groups/associations/coops Contracts/negotiated prices Legally binding agreed terms Improved varieties-KARI Certification -KEPHIS High yields & early mature Value addition at farm Economies of scale Coordination & monitoring • Individual • Price takers • Flexible prices • Use local varieties • Low yields • Huge losses and wastage • High cost of inputs • Mango marketed in raw form • Disorganized

8. Markets Present scenario Organized Collection centres Refrigerated vehicles Fresh produce markets Weights & measures-monetary value /per unit Market information network Quality assurance-KEBS/EU Traceability • Farm gate- middlemen • Transit-damage, mode, time, roads • Local market-survival for the fittest, facilities, CESS • Market information-poor • Export-quality, losses, infrastructure, capacity • Consumer-distance, taste,

9. Processors Present scenario Organized Reliable & consistent supply Appropriate equipment, available & affordable Cooling plants Certification-KEBS Labeling-ingredients Branding Quality mark • Raw material-quality, seasonality • Equipment –technology gap, imported, skills • Handling –storage, preservation • Value addition- dried • Standards- packaging, • Consumers –food safety

10. Support services Present scenario Organized improved varieties, strengthen farmer-researcher linkages Establish a consultative forum Demand driven information network University - advance farmer innovations ,curriculum Farmers revolving fund/schemes Policy • Research –local varieties, linkages • Extension – weak information sharing and dissemination • Education- disconnect , knowledge generation • Finance –packaging, costs, relevance-extra ordinary profits • Environment –no mango/horticulture policy

11. Why organize mango value chain • Create harmony among different players • Build synergies • Balance competing interests • Make choices and network • Benefit sharing • Embrace economies of scale • Make work easier

12. The Critical Areas of organization • KENFAP/GTZ/PSDA study & past studies • Organization of producers- Determinants • Smallholder farmers • Large scale farmers • Companies • Institutions • Others • Organization of market agents-Prime movers • Organization of working environment- Facilitators • Government-policy, regulation, research (varieties), extension (information) • Organization of private investments-infrastructure & joint ventures • Operation of markets-Fresh produce retail & wholesale markets

13. Priority to trigger Organization • Organize smallholder farmers as determinants of robust mango value chain • Maximize collective action in • Pre production • Production • Marketing process • Standardization • Value addition • Export • Traceability

14. Why emphasis on organization of smallholder farmers Organization process Organization indicators Representation Participation/collaboration Accountability Strategic potential Professional capacity Gender policy Income diversification Organizational degree • Build strong farmers organization • Recruitment of members • Legal registration • ID/OS • Strategic orientation • Strategic objectives • Work plan

15. Conclusion • Increasing mango production and productivity is paramount • It is imperative to organize producers to trigger actions from other players • Development of quality and high yielding varieties is extremely important • Good policy environment guides Investments and development of the value chain

16. Recommendations • Amply the ongoing initiatives • Strengthening of Kenya Mango Producers and Marketing Association • Strengthening of Nursery Operators Association • Fast tracking activities of Horticulture taskforce • Fast track formulation of Horticulture policy • Intensify development of quality and high yielding varieties • Fast track establishment of fresh produce retail & wholesale markets • Organize smallholder farmers into economic units to unlock potential through productive engagements • Set up a steering team to oversee mango value chain development

17. Mangoes in a market stall in Netherlands

18. Price is 1.99Euros=kshs 200.00

19. Value of organization • A shift from a price of kshs 5.00 for one mango sold at a local open air market in Kenya to an equivalent price of kshs 200.00 of similar mango sold at a supermarket in Europe • Means a transformation of 4,000% • Is it possible?

20. THANK YOU