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Hypor in China

Hypor in China. China Pig Industry, Trends, Market Attractiveness, Gaps 中国养猪业发展趋势、市场前景及差距 2.Hypor Background 海波尔公司简介 3.Hypor Customers 海波尔公司客户 4.Hypor New Hope Liuhe Joint Venture 　海波尔新希望、六和合资公司 5.Hypor Opportunities/Challenges 海波尔公司的机遇和挑战. China Pig Industry- Trends 中国养猪业的发展趋势　.

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Hypor in China

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  1. Hypor in China China Pig Industry, Trends, Market Attractiveness, Gaps 中国养猪业发展趋势、市场前景及差距 2.Hypor Background 海波尔公司简介 3.Hypor Customers 海波尔公司客户 4.Hypor New Hope Liuhe Joint Venture 　海波尔新希望、六和合资公司 5.Hypor Opportunities/Challenges 海波尔公司的机遇和挑战

  2. China Pig Industry- Trends中国养猪业的发展趋势　 • Improved reproductive performance resulting in more pork per breeding sow——提高繁殖性能以提高每头母猪年产肉量 • Increased # annual litters——提高每头母猪年产窝数 • Increased # pigs per litter——提高窝产仔猪数 • Increased # pigs sold per sow——提高每头母猪年出栏猪头数 • Increased use of superior boars——采用优质种公猪 • Efficient feed conversion——高饲料转化率 • High growth rate——快速生长率 • Increased muscle deposition——增大瘦肉沉积 • Increased slaughter weights——提高屠宰体重 • Leaner hogs——瘦肉型肉猪 • Processors moving towards incentive payments • ——肉类加工商逐渐转向按质论价

  3. China Pig Industry – Gaps中国养猪业与发达国家养猪业比较

  4. China Pig Industry- Market Attractiveness中国养猪业的市场前景

  5. Netherlands Germany Russia Canada Poland Belgium China USA Japan Central and Eastern Europe Mexico Portugal Italy Spain Philippines Nucleus Breeding Sales Hypor Background – Locations海波尔公司在世界各地的分布

  6. Hypor Background - Sow Portfolio海波尔加系种猪 • The Tailor-Made Approach

  7. Daily Gain / Meat Quality——日增重／肉质 % Lean / Conformation——瘦肉率／体型 Hypor Background - Boar Portfolio海波尔加系公猪 • The Tailor-Made Approach Japan AB-Boar Duroc Rock-Y Bod-Y Beau-Pi

  8. Information Flow Gene Flow (semen) Hypor BackgroundExchange Genes and Data海波尔公司的基因和数据交换

  9. Hypor Background- Track Record海波尔在中国 - 简介 • Delivered < 2,000 GGP/GP pigs——在中国已销售2,000种猪 • Acquired & retained 10 customers in our target markets: • ——目前在中国已有10个客户 • 3. Product development——种猪性能 • Our Large White damline scored top 3 in a local Chinese Records on Performance. －海波尔大白猪在有关省份的测定排名在前三名 • Customer testimonials－客户的认同 • 4. Developed strong organization and local network • ——发展了强大的网络体系 • Swine Industry Association – network of local producers－中国养猪协会 • Quarantine partners, CABS, Sino Farms－进口商 • AQSIQ – Animal Quarantine authorities －中国动检 • Agricultural University – Professors, pig experts－农业院校－教授、养猪专家 • MOA & Local authorities－农业部 • Lean Swine Project – Network of Chinese pig farms and Canadian/Chinese experts－瘦肉型猪项目 • MAFIC – R&D Partner－农业部饲料工业中心 • Canadian Embassy – Local business support－加拿大使馆

  10. Hypor Customers-Zhejiang Jiahua Pig Breeding Farm海波尔客户—浙江加华种猪有限公司 • Farm Scale—猪场规模： • 700 GGP sows from various sources, • 2,000 GP multiplication sows expanding to 3,000 sows • Farm History—简介： • Established in 1953－创建于1953年 • Designated as one of top 20 National breeding farms by Ministry of Agriculture Technical support via Canada Lean Swine Project (1994-2000) • Management team trained by the Canadian Swine Specialists • First Hypor client in China • 　海波尔第一个中国客户

  11. Hypor Customers -TieQiLiShi Group海波尔客户－铁骑力士 • Farm Scale－猪场规模: • 300 expanding to 1,000 GGP/GP sows • Farm History－简介: • Established in 1970 • Purchased the Mianyang Pig Breeding Farm in 2003 (designated as one of top 20 National breeding farms by Ministry of Agriculture) • Currently integrating breeding, multiplication, production and feed with plans for processing & distribution • Recently purchased two multiplier farms with about 2,000 sows.

  12. Hypor Customers- Yutian Pig Breeding Farm海波尔客户－玉田种猪场 • Farm Scale－猪场规模: • 400 to expanding to 1,200 production sows • Farm History－简介: • Established in 1994 • Project site for the China Canada Lean Swine Project 1994-2001 • Management team trained by the Canadian Swine Specialists

  13. Hypor Joint Venture Background New Hope & Liuhe Group海波尔种猪合资公司简介 • New Hope Group－新希望集团 • largest agribusiness company in China with sales of over USD 2.5 billion. • primarily involved in feed manufacturing, producing approximately 5.5 million tonnes per annum. • In addition they have robust, pork and poultry processing businesses, animal medication business, dairy production and processing and relatively new banking business. • Shandong Liuhe Group－山东六和集团 • Large agribusiness with over 13,000 employees. • Animal feed manufacturing, animal breeding and reproduction, animal production, animal products processing, veterinary medicine production, biotechnology research and development, and international trading. • Feed sales >2.3 million tonnes and poultry production >100 million head (2004).

  14. Hypor Joint Venture – Mission & Vision海波尔合资公司的目标和前景 • New Hope and Liuhe Integrated pork protein system: • 新希望和六和的生猪产业链： • Lead the development of an integrated pork protein system－发展生猪产业链 • Supply improved genetics, high quality feeds and technical services to local farmers－为合同商品场提供优质的种猪、饲料和技术支持 • Contract local farmers to produce uniform high quality hogs to supply their processing facilities in Sichuan Province and Shandong Province • 合同商品场－为四川、山东肉类加工业提供优质的商品猪 • Hypor New Hope/Liuhe JV breeding farm • －海波尔新希望／六和育种有限公司 • supply the planned New Hope and Liuhe integrated production and processing systems.－为生猪产业链提供优质种猪 • support a production system of approximately 250 thousand parent stock and approximately 5 million slaughter hogs in Sichuan Province (New Hope) and Shandong Province

  15. Hypor- Challenges for Hypor海波尔公司面临的挑战 • Import protocols－进口检疫条款 • CFIA & AQSIQ shaping protocols-very important & creates competitive advantage • Negotiating with customers－与客户的沟通 • Very difficult to negotiate value added products & service-price is the key issue. Hold on price as long as you can • Use of Hypor trademark－海波尔商标的使用 • Introducing royalty concept－基因费的收取 • Intellectual Property Rights - Control of genetics • 　　知识产权－基因的控制 • Many of our customers are Chinese breeding companies that could develop as competitors with our genetics • 许多客户都是中国的种猪公司，能够利用海波尔的种猪基因与海波尔公司竞争

  16. Hypor - Success Factors海波尔公司成功的因素 • Support farm level productivity－支持猪场生产率的提高 • production models and productivity parameters such as pigs weaned and finished per sow. • Breeding technology－育种技术 • Support pig production systems, operational, technical & market capacity • Understand Chinese culture－了解中国国情 • Support the development process –支持客户的发展、共赢 • Manage costs－控制成本 • Cost of product & cost of sales are lower and must be passed on to producers • Add Products & Channels – 扩展产品和网络 • Critical to break into the mass market quickly - JV, partnerships, dealerships, multipliers, distributors, agents • Bring local brands on board－与各地知名企业合作 • Partner with local brands – TQLS, New Hope, BBSC, Lihue, Jinhua • First Mover Advantage – 领先进入的优势

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