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The Attentive Organisation Business Intelligence for Intelligent Business. Stockholm University 2003-03-13 Sven Hamrefors, SSE sven.hamrefors@hhs.se. There are two sides of the coin. Threat. Opportunity. Prerequisites for opportunity attention. Confirming information Enactment
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The Attentive Organisation Business Intelligence for Intelligent Business Stockholm University 2003-03-13 Sven Hamrefors, SSE sven.hamrefors@hhs.se
There are two sides of the coin Threat Opportunity
Prerequisites for opportunity attention • Confirming information • Enactment • Organisational context
Statement No 1: An organisation must be attentive to opportunities in order to be attentive at all!
How smart are we? To say that people are more stupid than you can imagine, is more stupid than you can imagine. People are more stupid than you can imagine
Maintenance of Memories Present Past
Charles’ Environment Enactedenvironment (Task Environment) Remote environment Contextual environment
Charlie ”Reads the Game” Attention Perceive events ”See” the whole Stimulus Memory Make sense of perceived whole and perceived events Feeling of understanding Enactment Room for superstition Feedback Prediction of future events
Perspectives Conservative Constructive Superstitious Novel + - Previous enactment - Present enactment +
Organisational Influence on Scanning General situation Work situation Co-ordinating logic Content Transparency Knowledge transfer Intrinsic motivation Directing Factors Narrowing Expanding Motivating Factor Focus Intensity
Types of Scanning + Anarchistic Scanning Intrinsic Motivation Private Scanning - None Work situation General situation Directing factors
Types of Scanning + Anarchistic Scanning Intrinsic Motivation Private Scanning Scanning in principle - None Work situation General situation Directing factors
Types of Scanning + Anarchistic Scanning Targeted Scanning Intrinsic Motivation Private Scanning Scanning in principle - None Work situation General situation Directing factors
Statement No 2: Targeted attention is the foundation of efficient organisational attention
The Challenge Probability to catch the task relevant Probability to catch the unexpected Monitoring Undirected Scanning
Case: Post-it Notes 20% latitude Network Champions EngineerPastor
What can we do to optimise the prerequisites for spontaneous scanning? Co-ordinating logic Transparency Knowledge Transfer Work Situation
Perceived co-ordinating logic Expectations on internal processes Perspective of external processes Process flow Bottle-necks
Improve the processes: Flow Levels
The centralistic paradox of decentralisation Fragmentation Rectifying Diverse perspectives Common perspectives Process influence Decentralisation Centralisation
What can we do to optimise the prerequisites for spontaneous scanning? Co-ordinating logic Transparency Knowledge Transfer Work Situation
Increase transparency: • Physical
Physical Transparency • Necessary but not sufficient condition for transparency • To get information is not the same to get to know what it is all about • Fog causes problems - the Macheavellian leader does not realise that
Increase transparency: • Physical • Message
Awareness of Policy • Formulation of policy: • Policy related to what to do creates focus on core business • Policy related to the role to fulfill creates focus on core competence • Communication of policy: • Awareness of policy decreases drastically lower down
Increase transparency: • Physical • Message • Social
Social Transparency • Technical imprisonment • Un-comprehencible decision-making
What can we do to optimise the prerequisites for spontaneous scanning? Co-ordinating logic Transparency Knowledge Transfer Work Situation
Increase Knowledge Transfer: • Increase contact possibilities
The Information System Tools for the active information searcher
Compensate Limitations Find sources Pull, not push!
Increase Knowledge Transfer: • Increase contact possibilities • Improve arenas
The Human Moment • Differentiate the discussions • Develop the dialogue. Kill the debate
What can we do to optimise the prerequisites for spontaneous scanning? Co-ordinating logic Transparency Knowledge Transfer Work Situation
Cognitive Flow Perceived demands Increased attention and creativity ”Flow channel” Perceived proficiency
Cognitive Flow Perceived demands Anxiety ”Flow channel” Boredom Perceived proficiency
Spontaneous Scanning is the foundation to alertness, but • It will not cover the blind spots • The remote environment will not be attended to • Threats will not be attended to as good as opportunities.
Organised environmental scanning is needed to challenge the internal“truths”
Prerequisites for attention to threats • Opportunity attention • Organised scanning & analysis (BI- operation: • Well implemented • Knowing its context • Turning signal of threat into perceived opportunity
Organising Principle Integration but not captivity
Case 1: IBM Microsoft Intel IBM Inventors Customers Suppliers
Case 2: SEB ”S-E-Banken EU-bank” Big Banks HQ ”No problem!” List Branch office ”Routine matter” OK Credit Report Local office Customer OK
Pitfalls Organised Scanning Separated from the Spontaneous Scanning Organised and Spontaneous Scanning Mixed More of the Same Incompatible Perspectives