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Vedat Kunt ABIGEM WIPO Forum The Hague 13-14 June,2006

Vedat Kunt ABIGEM WIPO Forum The Hague 13-14 June,2006. EU funded project between 2002-2006 February Became fully sustainable private company owned by local chambers and NGOs Transformed from a horizontal organisation into a project and customer oriented organisation

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Vedat Kunt ABIGEM WIPO Forum The Hague 13-14 June,2006

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  1. Vedat Kunt ABIGEM WIPO Forum The Hague 13-14 June,2006

  2. EU funded project between 2002-2006 February • Became fully sustainable private company owned by • local chambers and NGOs • Transformed from a horizontal organisation into a • project and customer oriented organisation • Served more than 2.000 SMEs between 2003-2005 • Trained 8.000 people in 335 training programmes

  3. WHAT ARE THE IMPEDIMENTS BLOCKING THE WAY FOR THE SMEs TRANSFORMATION?

  4. SMEs usually lack the vision, knowledge and experience in identifiying their • Business • Objectives • Strategies

  5. SMEs need to be guided into • Small • Easy to understand and manage • Short term • Success bringing • PROJECTS

  6. SMEs need to understand • Innovative thinking • Project mind • Managing ideas - people - technology - time - finance at the same time and in a very short time • Trading intellectual property

  7. project thinking success short term easy small manageable problem design thinking

  8. SMEs need to learn how to • Outsource • Make a decision • Acquire technology • Produce and market • which will lead to the overall success of their businesses.

  9. We have to guide SMEs to: • Change paradigms • Look beyond what can be seen or from different angles • See the others can not see • Always think in a result oriented way • Use imaginary ideas from technology developers

  10. Design Ege was created in 2005 by ABİGEM • Consultancy • Training • Project development • Prototying • Design cluster

  11. success story ( lms machinery ) paper cutting and rolling machine producer was is no export strategy exporting -2 countries no export personnel still no ! no iso 9000 working on no CE marking marked

  12. was is slow quick heavy light wrong material right material wrong surface right surface poor workmanship good workmanship no confidence preferred internationally

  13. success story ( çorum egg ınc. ) table egg producer, packer and distributor was                                         is no strategic planning               strategic + marketing plan no marketing personnel           a marketing staff no brand name                         a correct brand name no corporate/ brand identity    clear and accepted corporate/ brand identity weak packages                          packages communicating to customers

  14. success story ( çorum egg ınc. ) was                                         is limited sales to chain markets 60% sales to chains no advertisements            correct communication through media Obsolete web page web page redesignd

  15. DESIGN Everything ever made by human beings first requires Design, and in our world today of commercial business, this in fact requires Management* Design Management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business”. *DMI

  16. SMEs have to compete in a project based world thinking like designers • Work flows from project to project, get organised around these projects • Forget inefficent and slow perfect solutions, “try, prototype, improve” like a designer • Solve difficult problems with surprising solutions • Do not wait for the absolute proof, have the courage to act on what “might be”* • * Roger Martin, from Fast Company April 2005

  17. Business people do not have to understand designers better – they need to become designers ... • David Kelly, chairman of IDEO and founder of the d.school at Stanford university, says; “we want to produce T shaped thinkers, that means combining analytical thinking-the vertical leg of the T- with horizontal thinking: intuitive, experimental, and empathetic.”

  18. design is strategy... • design is transformation... • project mind is the key to success • thank you....

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