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Insomnia Café

Insomnia Café. Owned and Operated by: Kelsey Eklund , Spencer Henshaw & Alison Wigglesworth. About Us. p assed down from Spencer’s grandfather p reviously known as Broadway Café i dea grew from lack of coffee shops open late for graveyard shift workers

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Insomnia Café

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  1. Insomnia Café Owned and Operated by: Kelsey Eklund, Spencer Henshaw& Alison Wigglesworth

  2. About Us • passed down from Spencer’s grandfather • previously known as Broadway Café • idea grew from lack of coffee shops open late for graveyard shift workers • located in downtown Laramie, Wyoming • open 24 hours a day, seven days a week • strive to deliver best coffee and food available • ambition = succeeding customer expectations

  3. In-Store Products • variety of products available in store • coffee/ espresso • ice cream • bagels • muffins • cookies • fresh fruit • provide both healthy and sweet treats for any time of day

  4. In-Store Services • physical store provides two main services • catering • live music performances • suitable for both business and individuals • services unique to our store, give edge over competition

  5. Online Products & Services • specialize in coffee as our online product • provide a variety of flavors from around the world • exclusive to our online front, not all found in store • offer multiple services to our online account-holding customers • online pre-orders • catering orders • live music applications

  6. Storefront Marketing • offer three main marketing strategies • punch card– ten punches = free drink of choice • late night and early bird specials– 25% off your order during specified times • information board– includes details on latest events and specials • created with customers in mind • striving for a better experience with and for customers

  7. Online Marketing • developed three marketing techniques unique to online store • pre-order discount– encourages ordering ahead for quicker service and more convenience • upcoming events– latest events schedule • email signup– receive coupons and stay in the know • keep customers involved without having to visit store

  8. Metrics • decided on three specific metrics to gauge company success • length of stay on website per visitor • number of registrations filled out per 100 visitors to online site • number of individual hits to website • metrics specific to online storefront

  9. Microsoft Dynamics CRM Plans • create accurate and detailed customer database • use information to specify promotions and events to certain customers • communicate more effectively and often with customers • create stronger relationships with customers • use to suggest friendly relationships among customers based on interests • provide incentives to be a valued customer

  10. SDLC Project • designed system website using Expression Web • used systems development life cycle to create website • focused on being user-friendly and easily navigated

  11. Website Example

  12. Web 2.0 • ZooLooBlogging • customers able to create own site • draws customers through friendly social atmosphere • http://www.zooloo.com. • Mixlr- • allows customers access to streaming music online • uses to stream music for our customers if no live music • http://mixlr.com. • Tastebuds- • find single people sharing their tastes in music • useful in marketing our musical performances • http://tastebuds.fm.

  13. References Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill. CherylZaidan. (n.d.). What Is Microsoft Dynamics CRM? | eHow.com. eHow | How To Do Just About Everything! | How To Videos & Articles | eHow.com. Retrieved March 31, 2011, from http://www.ehow.com/about_6570833_microsoft-dynamics-crm_.html KaBlog! Simple Social Blogging for Free. (n.d.). KaBlog! Simple Social Blogging for Free. Retrieved February 14, 2011, from http://www.zooloo.com Microsoft Dynamics CRM - CRM Case Studies, Customer Success Stories, Videos. (n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from http://crm.dynamics.com/en-us/featured-customers

  14. References Microsoft Dynamics CRM - CRM How to Buy. (n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from http://crm.dynamics.com/en-us/how-to-buy On Demand Customer Relationship Management Software. (n.d.). On Demand Customer Relationship Management Software. Retrieved March 31, 2011, from http://online-crm.com/ Online CRM software | CRM Solutions | Hosted cloud-based CRM. (n.d.). Microsoft Dynamics CRM. Retrieved March 29, 2011, from http://crm.dynamics.com/online

  15. References OTT., Inc.., & Partner, a. M. (n.d.). Microsoft Dynamics CRM 2011: Top Features to Be Excited About « CRM Software Reviews at the CRM Software Blog. CRM Software Reviews at the CRM Software Blog. Retrieved March 31, 2011, from http://www.crmsoftwareblog.com/2011/02/microsoft-dynamics-crm-2011-top-features-to-be-excited-about/ Sundae. (n.d.). Mixlr | Broadcast Live, High-quality Audio. Mixlr | Broadcast Live, High-quality Audio. Retrieved February 14, 2011, from http://mixlr.com Tastebuds - Free Music Dating and Social Network for Music Lovers. (n.d.). Tastebuds - Free Music Dating and Social Network for Music Lovers. Retrieved February 14, 2011, from http://tastebuds.fm

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