Recruiting Students to the Profession: From High School to the Office

1. Recruiting Students to the Profession:From High School to the Office Florida Association of Accounting Educators October 7, 2004

2. Presented by Hubert W. Gill, CPA Coggin College of Business University of North Florida Jacksonville

3. Accounting Majors Increasing

4. FICPA Outreach Efforts • “Accounting for Success” high school program • Minority Summer Residency Program • Teacher outreach through exhibits, presentations • Revised FICPA Student membership • Campus Champion college initiative

5. Accounting for Success • 600-plus CPA volunteers working in nearly 600 Florida high schools

6. “Accounting for Success” Outreach Stats, Year 1 • Total student outreach: 12,358 • Career Day: 1,363 • Career Fair: 8,000 • Classroom Visit: 2,595 • Club/Organization: 327 • Job Shadow: 88 • Total presentations made: 144 • Total high schools visited: 73

7. “Accounting for Success” Outreach Stats, Year 1 • Number of volunteers: 629 • High School Coordinators: 405 • CPA Speakers: 224 • Total schools with an assigned High School Coordinator: 503 (out of 585; 86 percent)

8. Minority Summer Residency Program

9. Minority Summer Residency Program • Six-day, five night college residency program, begun in 1998 • Funds raised by FICPA Accounting Careers and Education Committee • Open to rising minority high school seniors interested in business, finance, and accounting • Specially-designed curriculum teaches students about business, communication, college, and the CPA profession • Field trips designed to show typical work environments and how accounting systems are applied

10. MSRP Program Goals • Increase awareness of the accounting, finance, and business professions • Explore careers in accounting, finance, and business through structured activities • Familiarize students with the college ‘living’ experience

11. “New” Student Membership Section 2h. Student Members. Any individual who is a full or part time student who is interested in accounting and is enrolled in a college or university in Florida. Individual becomes ineligible for student membership if qualified for any other category of membership at any time. FICPA Articles of Incorporation, Article III, Members

12. Benefits of Student Membership • Affiliation with professional association – great for resume! • Access to scholarship information • Use of the FICPA Joblink service to post resume • Free membership to local chapter • Discount tickets to Florida attractions • Participation in Sections, our online knowledge communities • Free subscription to Florida CPA Today

13. Campus Champions • Exciting new initiative, recruitment starting Fall 2004 • One “champion” per college or university • Individual to serve as a liaison between the FICPA and academia • Application deadline: Nov. 12th

14. Campus Champions Criteria • Licensed CPA (preferably Florida) • Accounting educator at an accredited college/ university • Willing to promote FICPA student membership (recruit about 10% student members) • Not serving in same capacity for another association • Renewable annually based on performance

15. Why Be a Campus Champion? • Receive a complimentary FICPA Educator membership ($110 value) after year of successful performance • Training, support and materials necessary for this role from the FICPA • Regular communication from the FICPA of special events, tips, etc. • Special recognition in Florida CPAToday magazine and FICPA web site

16. Young CPAs

17. FICPA Membership by Age

18. FICPA Membership Composition

21. AICPA Outreach Efforts • PBS You! financial literacy series • Takin’ Care of Business accounting curriculum • Direct student marketing campaign • “Start Here Go Places” web site

22. StartHereGoPlaces.com

23. What recruitment activities are happening on your campus?

24. Questions???Comments???Thank you!