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Digital Marketing www.iftdm.com
01 Introduction to Digital Marketing Using websites, apps, mobile devices, social media, search engines, and other digital platforms to advertise and sell goods and services is known as digital marketing.
02 Understanding Digital Marketing Digital marketing is frequently seen as an extra tool for businesses to reach customers and comprehend their behaviour, and it incorporates many of the same concepts as traditional marketing. Traditional and digital marketing strategies are frequently combined by businesses.
03 Benefits of Digital Marketing Wider audience reach Cost-effectiveness Precise targeting Measurable outcomes Interactive engagement www.reallygreatsite.com
04 • Advantages of • Digital Marketing • Wider audience reach • Cost-effectiveness • Precise targeting • Measurable results • Interactive engagement
05 Website and SEO • Importance of a well-designed website • Role of SEO in optimizing websites for search engines, improving visibility, and driving organic traffic
06 • Social Media • Marketing (SMM) Power of social media platforms lies in Creating compelling content, Two-way communication, Leveraging analytics for better results
07 Email Marketing Effectiveness of email marketing lies in Building an email list Crafting personalized and targeted campaigns Analyzing email metrics
08 Content Marketing Significance of content marketing Providing valuable information Building brand authority Creating and distributing relevant and engaging content
09 Pay-Per-Click Advertising (PPC) Concept of PPC advertising Driving immediate and targeted traffic Platform ads Setting up campaigns Optimizing keywords Monitoring performance
10 Conclusion To sum up the promotion of brands online and through other digital media as a means of reaching out to prospective consumers is known as digital marketing. Email, social media, online advertisements, text messages, and multimedia messages are all included.