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Millennials are Taking Off

Millennials are Taking Off. David Bratton Founder & Managing Director Destination Analysts, Inc. How are our National Parks Related to…. High-energy Excitement,. Bucket List Fulfillment,. Vice?. Self Improvement,. Bragging Rights,. Millennials are…. The Generation of Yes.

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Millennials are Taking Off

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  1. Millennials are Taking Off David Bratton Founder & Managing Director Destination Analysts, Inc.

  2. How are our National Parks Related to… High-energy Excitement, Bucket List Fulfillment, Vice? Self Improvement, Bragging Rights,

  3. Millennials are… The Generation of Yes …when it comes to travel

  4. Mobile Phone Millennials are 3 times more likely… …to use a mobile phone to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  5. Facebook Millennials are 4 times more likely… …to use Facebook to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  6. Twitter Millennials are 10 times more likely… …to use Twitter to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  7. Instagram Millennials are 20 times more likely… …to use Instagram to plan travel Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  8. Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  9. “We may say we love the great outdoors, but the reality of being disconnected is a little scary.”

  10. Source: State of the American Traveler, Destination Analysts, Inc. July 2014 Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  11. Source: State of the American Traveler, Destination Analysts, Inc. July 2014 Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  12. “Nature is like broccoli. We know it’s good for us, but we don't love it.”

  13. Source: State of the American Traveler, Destination Analysts, Inc. July 2014 Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  14. Source: State of the American Traveler, Destination Analysts, Inc. July 2014 Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  15. Source: State of the American Traveler, Destination Analysts, Inc. July 2014 Source: State of the American Traveler, Destination Analysts, Inc. July 2014

  16. Marketing to The Generation of Yes: • Stress Value • Emphasize Connectivity. • Bragging rights, • Experiences with their networks, and • User reviews. • Go Digital • Make it a little avant garde. • Make it easy. • Remember the Competition

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