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College Blood Collections. Ways to make your job easier and your program more successful!. The good and bad about college blood collection programs. Donors for life. Community responsibility program First time donor fears. The Virtual World Everyone is online -
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College Blood Collections Ways to make your job easier and your program more successful!
Donors for life • Community responsibility program • First time donor fears
The Virtual World Everyone is online - especially college communities! College website - what can you find there?email addresses college calendar contacts for clubs and orgs. Online Scheduling of donors and volunteers eDonor www.volunteer.psu.edu/redcross
Information TechnologyDonor Schedulinge-Donor Scheduling Systemwww.givelife.org or www.psuredcross.org • Every blood drive on campus is online • Over 20,000 appointments since September 2005 • 66% fill rate • Automatic confirmation and reminder • MUST have a system to honor appointments
Information TechnologyPenn State Student Red Cross Club Website www.psuredcross.org • All campus blood drive info there • Donors go to this site to schedule • Link to e-Donor scheduling system • Eligibility info and links found there • Club happenings and events
Information TechnologyVolunteer Scheduling www.volunteer.psu.edu/redcross • Developed by SRCC member. • Now is Penn State’s volunteer scheduling system for for all PSU service organizations. • All volunteers schedule their own shifts. • Automatic confirmation and reminder email. • Sponsor groups can enter volunteers, look at their drive list, print the volunteer schedule, or track attendance after the drive
Donations are Cyclic Fiscal Year 2007-2008 at PSU; Goal – 7004, Collected - 7865
Events – Early Year Drives Build donor base for the year • Why not in September? • Get them ready to donate all year - get them to come back • First drive of the year - no real student donor base-you’ll have to build it • Have FOOD and giveaways!
Penn State – Michigan StateBlood Donor Challenge Events – Challenges and Competitions • 15th year – • PSU 10, MSU 5 • 2008 PSU – 2199, MSU 1861 • Over 4,000 units collected in about 2.5 weeks
Blood Drive as an EventKnow what is happening on campus – partner with it. • Pre-THON: 1352 units, 50 first timers • 2009: 2889 units with 906 first timers! • THON: Penn State Dance Marathon • Partnership with THON. All blood drives during December, January and February are THON-sanctioned events. In return, $2 to THON for every presenting donor
Other Blood Drive EventsTheme Blood Drives-the sky’s the limit • Luau • Carnival • Beach Party • Games • Prizes • Food • Everyone wins!
In Between Drives Know your schools calendar of events. Plan around an event.
Revolving door of sponsor contacts • New sponsors each year, sometimes each semester • Have to start over all the time
Campus Sponsoring Groups • Community service aspect in charter. • Don’t count out the faculty and staff • The more the merrier
Campus Sponsoring Groups • Responsibilities of a sponsor • Publicity • Volunteering at the drive • Including day of recruitment • DONOR RECRUITMENT • Recruitment team or committee
Campus Sponsoring Groups • Planning Meeting • Verify place, time, and date • Give the goal and overall picture • Number needed in the door – deferral rate • Number of sign ups needed • Expectations • How to recruit
Recruiting Outside the BoxWho will do it and how? • RA Packets • Mailbox inserts • Post cards through campus mail • Class announcements • Sign up tables • Calling • Facebook events, Twitter etc
Interns • “Free labor” in exchange for experience and a recommendation! • Orientation • What they can do • Majors – Communications, Public Relations, Journalism, Health Planning Admin., Human Services, Events Management
Student Red Cross Club • Co-sponsor of every blood drive on campus • Reason we can do what we do on campus – underlying organization for all blood drives. • SRCC does primarily Blood Services but does other RC area.
Student Red Cross Club Unique SRCC Programs • On-Site Coordinators • VIP Program • Freshmen Seminar Program
Conclusion • Your job is to make them donors for life • Use information technology – don’t be afraid of it. • Create campaigns/events around cyclic collections • Find good sponsor groups and give them the tools to do a good job • Find creative recruitment techniques that will work for your campus This presentation is in memory of Taunia Oechslin who whole-heartedly supported Penn State’s program both financially and in allowing us to function non-traditionally.