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Communication Strategies 3 Unit 1 Dress Code

Communication Strategies 3 Unit 1 Dress Code. Ms. Jennifer Chiu. Dress Code vs. uniform. uniform 1. A special set of clothes worn by members of the same group or organization

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Communication Strategies 3 Unit 1 Dress Code

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  1. Communication Strategies 3Unit 1 Dress Code Ms. Jennifer Chiu

  2. Dress Code vs. uniform uniform 1. A special set of clothes worn by members of the same group or organization 2. A particular style of clothing worn by groups of people within society—clothing of youth subcultures, fan groups, or social movements dress code A set of rules within an organization or at a place about what kinds of clothes are allowed or not allowed to be worn there.

  3. Dress code vs. uniform dress code of US public high schools Safe clothing = not too revealing or offensive Not to wear clothes revealing underwear, gang-related clothing, clothing w/ ads of illegal substances, or obscene language or images typical UK uniform a blazer, a white shirt, a tie, pants or a skirt, a v-neck sweater, black shoes

  4. First Impression

  5. Dressing for an interview & a job • Better for a job applicant to overdress than to underdress • Understand the company culture • Casual Culture: casual jacket w/ pants; skirt w/ blouse • Creative Culture: stylish jacket & pants; stylish dress, or skirt & top; jewelry & fashionable shoes • Corporate Culture: quality suit; jacket & pants • Know a company’s dress code

  6. Communication Strategies 3Units 12 Gender Roles Ms. Jennifer Chiu

  7. Men and Women: Leadership Styles • Men employ the “command and control” style • don’t like to ask others for advice because they will • be seen as not having all of the answers • have more confidence than women • are faster at making decisions • are more skilled at setting up teams to reach short-term goals • Women employ a “team building or consensus” style • excel at empowering their staff • are more open than men • offer support more quickly • can accept and manage diversity better than men • can find and respond to problems faster than man • do a better job than men at setting expectations and giving feedback

  8. Communication Strategies 3Units 3 Advertising Ms. Jennifer Chiu

  9. Tobacco ad & the WHO • WHO: World Health Organization • The “second major cause of death in the world” and the “fourth most common risk factor for disease world wide” is tobacco. • WHO Framework Convention on Tobacco Control (WHO FCTC) • A participating country must ban all tobacco advertising, promotion & sponsorship within 5 yrs of joining the WHO FCTC. • Feb. 2005— 67 contracting parties • Mar. 2007— 145 parties (China, EC, India, Jap., ROK, Singapore, Thailand, US, Vietnam, etc.)

  10. Advertising standards & regulations: UK • Advertising Standards Authority (ASA) • a non-governmental organization to regulate the advertising industry • Printed Media Ads in newspapers & magazines • Broadcast MediaTelevision & radio ads • Direct Marketingdirect mail, leaflets, email, brochures, catalogs, etc. • Internet Pop up ads, banner ads, etc. • Sales promotionsBuy-one-get-one-free, discounted prices, etc.

  11. Advertising standards & regulations: US • Division of Advertising practices of the Federal Trade Commission • Takes action a/g “false advertising” (i.e. “deceptive & unsubstantiated advertising”) in the areas of tobacco & alcohol, food & over-the-counter (OTC) drugs, household products or automobiles, environmental products, infomercials, and general advertising

  12. Possible Interpretations of Colors

  13. The Super Bowl Commercials • The Super Bowel • The championship American football game of the National Football League (NFL) • More than 80 million U.S. viewers of its highly promoted TV commercials • Super Bowl XLI (2007) cost of a 30-second commercial = $2.6 million • Loss of 25% viewers of its boadcast w/o commercials

  14. Discussion Practice: turn up the radio A: Could you turn up the radio? B: Yes, of course. (Sure.) A: I would love it if someone could turn up the radio. B: I’ll do it. A: That radio’s not very loud. B: There you are. A: Am I going deaf or is that radio not very loud? B: There you are.

  15. Discussion Practice: look for the tape A: Would you mind looking for the tape? B: Sure, no problem. A: Do you have the tape? B: Yes, here you are. A: I could use some tape. B: It’s OK, I’ve got some. A: Someone really should have some tape. B: Here’s some.

  16. Discussion Practice: have the newspaper A: Please let me have the newspaper when you’ve finished with it. B: Yes, of course. (B: Sure.) (B: You can have it now if you want.) A: Wouldn’t it be nice if we had two copies of the newspaper? B: Take it! I’ve finished with it. (B: Why don’t you go and buy one?)

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