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Frank West. Front end web developer Lover of cats. @ frankjwest. Forms - Getting the most out of your website visitors. by Frank West, 6 August 2013. Forms - Getting the most out of your website visitors. by Frank West, 6 August 2013. Forms - Getting the most out of your website visitors.
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Frank West Front end web developer Lover of cats @frankjwest Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms Getting the most out of your website visitors Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Types of forms Trying to find something • Search • Filters Conversations • Comments • Reviews • Chat Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
More forms Giving you something • Add to basket • Checkout process • Sign up • Newsletters Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
In fact, there are loads! Other • Contact • Login Negative experience • Forgotten password • Complaints Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Understand your audience Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Left aligned • More cognitive loading • Easier to scan Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Right aligned • Less cognitive loading • Harder to scan Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Above the field • Can view label and field at the same time • Much faster to complete • Long forms look even longer Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Things to think about • Short vs long forms • The visual impact of the website design • Form complexity • Radio Buttons • Check boxes • Drop downs Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
More things to think about… • Audience • Device being used • Field zoom • Browsers • Experience • Helping you / Helping them? • Region • Consistency • Which forms are most important? Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Quick and easy • Show progress • Need certain data? Explain why. • Clear terminology • "Shop more" and "check out now" are better than "continue" • Be friendly, not forceful • Make it easy • If just need the year, don't ask for the date • Every field can cost a sale • What business reason is there for that data? Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Concept by Moby Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
No one likes to be called stupid • Keep error text succinct • Highlight error fields • Keep errors within the viewport • Tell users how to fix the error • Show progress • Track errors with analytics Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
It never ends • Keep formats the same when requesting real data • What is the value for the user? • Optional registration • Tricking users to do things is easy • But what do you gain? • The perceived experience • Security badges • New form elements Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
It is easy Understand their needs and give them the right, personal experience. Forms - Getting the most out of your website visitors by Frank West, 6 August 2013