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Taxi Magic/ AGTA Next 5 Years. Tim Csontos VP Business Development tim@taximagic.com @ timcsontos. Company Introduction: Taxi Magic. Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA 25 Employees VC Funded: Concur (AMEX) + Private Investors Independent Software Provider
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Taxi Magic/AGTA Next 5 Years Tim Csontos VP Business Development tim@taximagic.com @timcsontos
Company Introduction: Taxi Magic • Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA • 25 Employees • VC Funded: Concur (AMEX) + Private Investors • Independent Software Provider • 100+ Fleet Customers • #1 Electronic Booking, Tracking, Payment Provider in US
Taxi Magic Provides an End-to-End Solution Back-Seat Payment Device Website Booking SMS Text Booking Smart-Phone Booking www.taximagic.com
Electronic Booking Benefits Fleet • Operations: Automating existing phone calls, reducing call-backs to improve customer service, reduce costs. Next generation UDI • Advertising: New Passengers, more rides, business travelers • Marketing: Electronic marketing communication, text message notifications “we support breast cancer research” Passenger • Find quality taxi fleets while on the go nationwide • Eliminate waiting on hold and struggling to communicate with an call-taker • Charge and expense rides with your mobile phone www.taximagic.com
# 1 “App” for Taxis in United States Book a Ride Taxi Track (visual guilt) Mobile Payment/ e-receipt Driver Ratings/Feedback
Taxi Magic Web Booking – eCommerce www.orangecab.net • # 1 Goal – Book Rides • Reduce Call-Taker Load • Market to Riders • Maximize Each Touch • Prominent “Taxi Booking” www.taximagic.com
SMS Text Booking + Dispatch Notification • 70% of Consumers Use Text Messaging • Ages 18-24 Text More Than Talk • SMS booking bypasses call-taker • Dispatch Notification Feature • Sends Text Message Confirmations for Phone Call Rides • Provides Ride Tracking • Allows Fleet Marketing • Reduces Call-Backs b/t 20-30% www.taximagic.com
Case Study - Impact of Technology • West Coast Fleet Seeing 20% of Rides Coming from Mobile Apps + SMS • Manufacturing Belt – 44% Increase in Online Booking – On Hold Message www.taximagic.com
Taxi Magic Network Provides Reach Passengers • 8M business travelers - Concur integration • National distribution of smartphone apps Transportation providers • 100+ integrated transportation providers • 1000s of directory fleets nationwide
All Cabs will have PIMs… Key benefits • Better service for passengers • Lower CC Rates for Fleets • Higher tips for drivers • Streamlined operations and reduced costs • Incremental revenue from advertising and other new services www.taximagic.com
PIM as a Platform Breakout box connectivity to meter, MDT, printer Mobile Payment House Accounts PIM DDS, MK, NTS, partnerships RMG Media Coupons LBS Advertising • Standard web service integration eReceipt Integration Loyalty Programs Surveys/Feedback www.taximagic.com
For Example - House Account Processing • Paperless Voucher Solutions • Customized to Fleet Needs • Automated Feed of House Account Numbers • Real Time Validation of House Account Numbers • Reduced Paper Storage • Eliminate Manual Input • Real Time and Customizable Reporting www.taximagic.com
Mobile Payment + e-Receipts • Fast, Secure, Simple • Green – No Paper Receipts, Knuckle-busters • Integration with Expense Management Systems www.taximagic.com
Exclusive Media Partner - RMG Networks • Leading place-based video entertainment company reaches active consumers on-the-go • 20 sales professionals in six U.S. offices • 200,000 screens and 50 million viewers with 75% engagement levels Network partners Entertainment partners
Mobile + Digital Advertising Growing Quickly 9.4% CAGR ‘10-’14 Source: PQ Media Global Digital Out-of-Home Media Forecast 2009-2014 Taxi Magic has the ability to tap into both of these fast growing ad markets
Integrating Mobile with PIMS • Personalized greeting • Entertainment preferences • Loyalty program • Driver ratings • E-Receipts • Ad targeting www.taximagic.com
API Partners - Business Development Efforts • Major Companies Reaching out to Taxi Magic for Business Development Partnerships • Opportunity to create Additional Channels to Drive Rides to Partner Fleets • Taxi Magic has Created a Simple API to allow Partners to offer Taxi Magic inventory in their App. • Yellow Pages Mobile adding e-booking from TM • Second Largest Beverage Company Worldwide • Shipping on 10M Verizon Phones to Power “Voice” • Largest T&E Provider in World www.taximagic.com
Attract Major Media Exposure Featured in Apple “New and Noteworthy iPhone Apps”, iTunes front page Included in Apple television commercials “On Hold” and “Concert” Featured in Apple/AT&T ad “Phone about Town” Wired’s 20 Favorite iPhone Apps of 2009 “Doing what the others can’t: on-demand cab service from your iPhone at the push of a button.” San Francisco’s Most Useful iPhone App of 2010 “A game-changing way to book taxis.”