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Triple Threat Fitness. Owned By: Cameron Stevenson and Tyler Brummond. Table of Contents. Location, Background, and Structure Market Opportunity Market Strategy Financial. Triple Threat Fitness.
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Triple Threat Fitness Owned By: Cameron Stevenson and Tyler Brummond
Table of Contents • Location, Background, and Structure • Market Opportunity • Market Strategy • Financial
Triple Threat Fitness To achieve the highest possible standards in all that we do. Our number one priority and commitment is therefore to offer, at all times, a world class service which enables our trainees to improve their health and reach all of their goals.
Location, Background, and Structure • Play hard topic • Commercially zoned and location site fitness center • 418 S 13 St. Tekamah, NE • Main street • Improve facility from previous owner • No additional storage needed • Triple Threat Fitness Web Site
Management • LLC owned by Tyler Brummond and Cameron Stevenson • Protects personal assets • Split and managed evenly • Insurance needed in case of customer accident • Customers with health or physical condition • Must present doctor’s note to train
Personnel/Human Resources • Four full time trainers • Two of them are the owners • Paid $10 an hour • Four part-time clerks • Paid $7.25 an hour • All payroll taxes will be deducted • Trainers must have appropriate certifications
Market • Burt County and Washington County • Population 26,835 • Can have over 100 customers daily • Can hold over 500 customers monthly • Programs appeal to youth, adults, and even elderly
Market cont. • Facility larger so customers stay satisfied and not crowded • Tekamah-Herman Schools allow us their gym equipment • Any sports team/members may use our facility • Only during the time of the athlete’s season • This will spread word of us • Revenue should increase
Competition • Anytime Fitness • Advantages • Larger name • Larger facility • Open 24 hours • Disadvantages • Staffed part time
Competition cont. • YMCA (Greatest Competitor) • Advantages • Large facility • Well known • Disadvantages • Many customers
Why Can We Compete? • Our community’s health is very important • Our friendliness surpasses all surrounding gyms • Cheaper
Product and Services • 1 on 1 Training • Yoga • Ab Class • Youth/Senior Strength and Conditioning • Nannan and Harte Physical Therapy • Vending Machine • Triple Threat Fitness Services • Web Link
Promotion • Burt County Plaindealer • Blair Tribune • The Clipper • The Omaha World Herald • Website • Fliers • T-Shirts • Our Own Magazine
Projected Sales • Total Membership $20,545 • Total Membership W/ Classes $30,980 • Total 1on1 Training Fees $66,000 • Vending Machine $2,610 • Nannen Physical Therapy $4,800 • Gross Income $124,485
Net Income • Total Expenses $108,228 • Total Income $124,485 • Net Income $16,257
Triple Threat Summary • Great Location • Opportunity to serve a large market • Great promotional ideas • Well planned financial statements