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SLA Organizational Loyalty Webinar

SLA Organizational Loyalty Webinar. James King James.King@nih.gov. February 27 , 2014. History of Effort. Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit May 2011 – Call for Loyalty Project Chapter Proposals June 2011 – Chapters selected and loyalty survey results posted

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SLA Organizational Loyalty Webinar

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  1. SLA Organizational Loyalty Webinar James King James.King@nih.gov February 27, 2014

  2. History of Effort Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit May 2011 – Call for Loyalty Project Chapter Proposals June 2011 – Chapters selected and loyalty survey results posted Aug. 2011 – Jim started working with each chapter individually Dec. 2011 – All six chapters meet virtually for first time 2012-2013 – Chapters work on five focus areas & Jim Kane builds Field Guide Jan. 2014 – Loyalty Field Guide posted to web site

  3. Loyalty Project Team Members Florida/Caribbean- Dee Baldwin, Joy Banks, Liz Bumgarner Maryland - Ashley Conaway, Annette Haldeman, Cindy Sheffield, Diane White Minnesota– Molly Dinneen, DruFrykberg, Karen Mackey, Rachel Wangerin Rocky Mountain– Julie Cavender, Recca Larson, Jason Youngstrom southern California– Robin Dodge, Drea Douglas, Bill Lee Washington, dc chapter– Lois Ireland, Marie Kaddell, James King, Victor Monte, Mary Talley, Chris Vestal James Kane- http://jameskane.com/

  4. Why Loyalty?

  5. Why Loyalty? Three Simple Questions: • Do you make my life safer? • Do you make my life easier? • Do you make my life better?

  6. Stages of Loyalty

  7. ideal Loyalty Distribution

  8. Sla’s loyalty distribution

  9. Benefits of Loyalty • Increased engagement/participation • as a leader, volunteer, and/or contributor to events/activities • Forgiveness • for mistakes and missteps made by the organization and individuals • Advocacy • to peers, employers, stakeholders, media • Retention • of membership

  10. Loyalty Components

  11. Project Focus Areas

  12. Project Focus Areas • Community Engagement – Southern California • Leadership - Minnesota • Member Relations – Rocky Mountain • Remote Member Engagement – Florida and Caribbean • Sponsor Relations – Maryland and Washington, DC

  13. Community Engagement – SoCAL How do we broaden our appeal beyond librarians? • Actively look for opportunities • Identify natural overlap areas • Start with Library and iSchools • Partner with related regional associations

  14. Leadership - Minnesota How do you continue to develop leaders while also protecting from burnout? • Burnout Mitigation • Recognition of Past Leaders • Restructuring

  15. Member Relations – Rocky Mtn For a better Member experience, how do we get to know our members better? • Exploring CRM • Work with HQ • Add fun to board intros • Personal Outreach to Members • Experiment with events

  16. Remote Members - Florida How do you encourage engagement when members are spread so far? • Act regionally • Get personal • Patience

  17. Sponsor Relations – MD & DC How do we foster vibrant and two-way relationships with current and potential sponsors? • Change mindset • Created sponsorship tiers • Eliminate Fundraising Chair • Created Sponsorship Toolkit

  18. Organizational Loyalty Components

  19. Sense of Belonging a strong sense of connectedness.  SLA builds a sense of belonging through: • Recognizing • Insight • Proactive • Inclusion • Identity

  20. Sense of purpose making a difference.  SLA builds a sense of purpose through: • Vision • Fellowship • Commitment

  21. Sense of Trust Confidence that the organization is dependable.  SLA builds and maintains trust in these ways: • Competency • Character • Consistency • Capacity

  22. Recommendations

  23. Next steps • Question Everything • Start Small • Study the Organizational Loyalty Field Guide • Connect with one of the Loyalty Project chapters • Convert Membership Director to “Loyalty Czar” • Loyalty Czar training

  24. More on Loyalty • James Kane, author: • Twitter (@james_kane) • Facebook (jameskane.loyalty) • SLA Loyalty: • http://loyalty.sla.org/ • James King - James.King@nih.gov • SLA Loyalty Project List <sla-loyalty@sla.lyris.net>

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