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LARGE SCALE

LARGE SCALE. LARGE SCALE CAMPAIGNS. CAMPAIGNS. Promotions on a massive scale, just for Mobile Operators. Let’s get started!. REINVENTING MARKETING FOR THE MOBILE ERA. LARGE SCALE CAMPAIGNS. GLOBAL DOMINATION. DEEP MOBILE EXPERIENCE. AND WE BUILD SMART TECHNOLOGIES. WE’RE SMART

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LARGE SCALE

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  1. LARGE SCALE LARGE SCALE CAMPAIGNS CAMPAIGNS Promotions on a massive scale, just for Mobile Operators Let’s get started!

  2. REINVENTING MARKETING FOR THE MOBILE ERA LARGE SCALE CAMPAIGNS GLOBAL DOMINATION DEEP MOBILE EXPERIENCE AND WE BUILD SMART TECHNOLOGIES • WE’RE SMART • Velti’s mGage platform reaches 4.26 B mobile consumers • Optimized on 6,000 devices • End to end: from asset creation to promotional marketing mobile CRM, we do it all • WE’RE PRACTICED • 125+ large scale campaigns • 80+ mobile operators on 4 continents • Wide scale: handling operators from <1M to >50M subscribers • Long term partnerships, consistently running follow up campaigns • WE’RE BIG • NASDAQ listed • 1,000+ employees with 450+ engineers • 19 offices around the world • 10-years of profitable growth • 2010 revenue of $116.3m with EBITDA of $27.2m 2

  3. HELPING BIG MOBILE OPERATORS AROUND THE WORLD North America Russia &CIS Europe Latin America Asia Middle East Africa

  4. WHY LARGE SCALE CAMPAIGNS? CAPTIVATE YOUR CUSTOMERS Spark your customers’ interest with unique marketing tools BUILD LOYALTY Keep your customers attention; reward and delight them LARGE SCALE CAMPAIGNS BUILD BUZZ Make more reasons for your customers, the media and the mobile industry, to talk about your brand INCREASE USAGE Boost revenue through data and premium text message NEW REVENUE STREAMS Identify new revenue opportunities and new ways to market to your customers 4

  5. THE PROCESS LARGE SCALE CAMPAIGNS STEP 4: Reward PRIZES STEP 3: award POINTS STEP 1: RECRUIT STEP 2: ENGAGE v v v v v v v v • Customers are invited to participate via SMS broadcast, TV, BTL, web and social networks • Participants are engaged with fun and exciting quiz questions and activities • Participants build up points every time they answer a question correctly • Either by draw or by top score, we award prizes to the winners 5

  6. SO HOW DOES VELTI MAKE LARGE SCALE CAMPAIGNS WORK?* LARGE SCALE CAMPAIGNS *Hint: It’s not easy to get up to 26% customer penetration. We know who to target, when they’ll be most receptive and how to execute in a big way. 6

  7. HOW IT’s DONE: MOBILE MESSAGING BROADCAST Example #1 Example #2 2012 OUR STRATEGY 2012 • Optimize call-to-action & broadcast schedule • Targeted and personalized communication based on segmentation and profiling information • Utilize recharging habits – by contacting customers with balance, when they top-up • Respect the brand and the subscriber Good news for +30694455667! 100 lucky customers will be driving away with a brand new BMW and you could be one of them. Send now a blank SMS to 54440 to enter the draw! BREAKING NEWS! Natural Born Winners Wanted. It’s payday today. Why not top-up today, win the $100,000 tomorrow and relax for the rest of the year? 7

  8. THE VELTI EDGE:RELIABLE & ROBUST OUR TEAM OUR PLATFORM OUR RESULT • 90+ professionals, including Project Managers, Technical Consultants, Copywriters, Business Intelligence Analysts etc. to ensure flawless campaign execution • Flexibility and extensibility • Seamless integration with 3rd parties • Effective interoperability with other systems via web services • Secure environment • Uptime 99.97% in Q1 2011 • Total throughput 1,000 SMS/sec • Record of 19 Large Scale Campaigns live simultaneously

  9. THE VELTI EDGE:LEGAL EXCELLENCE OUR PROCESS OUR RESULT • Extensive legal/regulatory preparation and execution • Global network of legal partners and local lawyers • Team of 7 in-house regulatory experts & legal advisors • $1 million spent in 2010 on legal preparation and execution • Have run flawlessly over 125 campaigns without any regulatory issues • Repeated business with our clients

  10. THE VELTI EDGE:quality ASSURANCE OUR PROCESS OUR RESULT • Careful, relevant and intriguing communication, aligned with operator brand’s tone of voice • Multilingual copywriting team developing creative ideas and engaging SMS content • Targeted and personalized communication based on segmentation and profiling information • Dedicated Quality Assurance team ensuring fault-free campaign preparation and execution • We deliver innovative concepts with engaging mechanisms and error-free SMS dialogue • We generate positive buzz and enhance brand image

  11. THE VELTI EDGE:EXCELLENT RESULTS OUR PROCESS OUR RESULT • Optimized Recruitment through a balanced variety of methods • Challenging and innovative mechanisms and games • A team of experts analyzing and optimizing campaign results • A complete and versatile Monitoring and Reporting System High Revenue Per Participant High Recruitment Top of Class Participation 39 26% $19 SMS/User Middle Eastern Operator 2012 African Operator 2011 Per User Asian Operator 2010 19% 18 $31 SMS/User African Operator 2012 European Operator 2011 Per User Middle Eastern Operator 2011

  12. IT’S BEEN LARGE SCALE CAMPAIGNS A PLEASURE Be sure to visit www.velti.comfor more information and to read our blog on mobile marketing insights 12

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