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What is Inbound Marketing?

What is Inbound Marketing? . Chris Wilson @ chrisleewilson. Humans Are Changing. CALLER ID: 800-555-1234 Annoying Salesperson. Interruptions get ignored … . Information is found… . Email. VS. SEO Blogging Social Media Viral Videos Freemium Trials. Telemarketing Direct Mail

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What is Inbound Marketing?

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  1. What is Inbound Marketing? Chris Wilson @chrisleewilson

  2. Humans Are Changing

  3. CALLER ID: 800-555-1234 Annoying Salesperson Interruptions get ignored …

  4. Information is found…

  5. Email VS. SEO Blogging Social Media Viral Videos Freemium Trials Telemarketing Direct Mail Email Blasts Print/Radio Ads PR Paid Search

  6. Later I’ll tell you why all this is worthless.

  7. We all want to be first on Google… 9

  8. VS.

  9. Marketers have to think like CEOs Visitors $ $ Leads Customers 

  10. Three easy steps…. Get Found Convert Analyze • SEO (Search Engine) • Blogging • Social Media • Traffic to Leads • Leads to Customers • Where are customers coming from? 12

  11. Circle of life / Inbound Marketing Create Optimize Promote Convert Analyze Convert 13

  12. What is Inbound Marketing?

  13. Creating Content A • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV

  14. Optimizing B “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts”

  15. Promoting C

  16. Inbound Marketing= depth of creativity Entice with something (ish) 

  17. 19

  18. Converting D

  19. Yes. Things have changed. • Create Content A • Optimize Content B C • Promote Content D • Convert Visitors to Leads 4

  20. Why did I say this was worthless?

  21. You must Convert Why be on Facebook? Why use twitter? Why blog? Why do webinars? Why advertise on Google?

  22. To generate Customers. Visitors $ $ Leads Customers 

  23. 300 employees $65M from VCs 5,000+ customers 40,000+ new leads per month

  24. What is HubSpot?

  25. Thank You. Chris Wilson @chrisleewilson

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