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Social Media: How the Little Guys Can Take On the Big Guys and Win!

Social Media: How the Little Guys Can Take On the Big Guys and Win!. Panel Hashtag #BGC2011. Panelists. Todd Herschberg - President/CMO, Quantimark Mark Babbitt – CEO, YouTern Robert Kiraz – Founder/CEO, Vokle Beverly Macy – CEO, Gravity Summit Teri Thompson – CEO, Rocky Peak

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Social Media: How the Little Guys Can Take On the Big Guys and Win!

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  1. Social Media:How the Little GuysCan Take On the Big Guysand Win! Panel Hashtag #BGC2011

  2. Panelists Todd Herschberg - President/CMO, Quantimark Mark Babbitt – CEO, YouTern Robert Kiraz – Founder/CEO, Vokle Beverly Macy – CEO, Gravity Summit Teri Thompson – CEO, Rocky Peak Wing Lam – CEO, Wahoo’s Fish Tacos

  3. 12,000+ locations 73 countries $2.5 Billion in revenue (2010) 39,000 corporate employees 9500 Twitter followers 5 trucks & a bar 2 counties $2 Million in revenue (2009) >100 corporate employees 85,000+ Twitter followers

  4. What they did right

  5. What they did wrong

  6. I'm a B2B company. How can social media help me?

  7. With so many using social media for promoting their companies, how can we set ourselves apart?

  8. We’re a small business. How can we create content for our social media marketing?

  9. How important is video content creation when trying to build and expand a social media presence?

  10. How do I calculate ROI on social media initiatives?

  11. Once we’ve built our social media presence, how do we promote it without spamming?

  12. What are the best tools for managing social media?

  13. Q & A Download this deck (and other useful info from the panel) http://bit.ly/BGC2011

  14. Social Media Tools

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