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Manual Vacuum Aspiration Case Study. Matthew Reeves, MD, MPH RHSC Membership Meeting 24 June 2011 Addis Ababa, Ethiopia. WCG Operates Globally Focusing on Developing Markets. Distribution in 110 countries currently. MVA Product Line. Aspirators: MVA Plus Single Valve
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Manual Vacuum AspirationCase Study Matthew Reeves, MD, MPH RHSC Membership Meeting 24 June 2011 Addis Ababa, Ethiopia
WCG Operates Globally Focusing on Developing Markets Distribution in 110 countries currently
MVA Product Line • Aspirators: • MVA Plus • Single Valve • Double Value • Cannula: EasyGrip, Flexible Karman, Rigid • Accessories: cannula adapters, silicon oil, collar stops, O-rings, caps, • Pelvic models& DennistonDilators • Global distribution over last 5 years • 500,000 aspirators • 4 million cannulae • Majority to Africa (34%), Asia (25%) and Latin America (11%) Ipas MVA Plus Aspirator Ipas EasyGrip Cannulas
Channel Management Strategies in the Public and Private Sectors Can Have a Major Impact Donors Commercialization Channels Women R&D Collaborators: NGOs ------------- Companies ------------- Gov’ts Regulatory Affairs Quality Assurance Medical Affairs Marketing Business Development Supply Chain Logistics Training Policy Advocacy Macro Impact Distribution: MOH NGO Clinics Social Marketing Consolidators Private Clinics Private Distributors Pharmacies Market Women Channel Management Improve family and community welfare Access & Affordability
Zimbabwe Case Study: The Problem • MVA out-of-stock for 2 full years • Warehouses empty of MVA • Clinics not offering MVA services • Providers required “re-training” (per MoH)
Zimbabwe Case Study: The Solution • WCG worked with the MoH • To develop a training program that met their criteria • WomanCare Global partnered with Ipas • To conduct the approved training program
Zimbabwe Case Study: The Solution • WCG worked with the MoH on MVA forecasting • MVA Calculator utilized • www.mvacalculator.com
Zimbabwe Case Study: The Outcome • MoH ordered 5,000 MVA kits • To ensure a continuous supply • WCG assists MoHwith • Monitoring inventory levels • Facilitating the order processing from facilities • Monitoring correct usage of products