List Guide - How To Create An Email List

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. List Monster

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5. Introduction Everyone knows that building a list is absolutely vital if you want to really send your online marketing to the next level, but most people seem to fail to fully absorb the information. They may start a list and then just ignore it, or they piddle around with it and it never gets fully off the ground. But let ?e give ?ou a little e?a?ple to po?der… Let’s say you own a little hometown grocery store. Imagine 100 people all coming into your store at once. You watch eagerly, anticipating all the money these customers are going to bring you, and you see them filling their carts to the brim. Now you have your cashiers at the ready as people begin making their way toward the checkout lanes. The first couple of people filter down the lanes, and you hear the cheerful chirp of the scanners ringing up purchases. Then suddenly, things change. First, one-person abandons their shopping cart and just inexplicably walks out the door. Then another, and another, and soon 97% of your customers flood out the door, leaving their full carts sitting in the aisles, frozen food dripping onto your formerly spotless floors. Would you just sit by and watch as your customers flooded out the door, or would you rush toward the crowd and beg them to stay, asking them what was wrong, pleading for another chance? List Monster

6. Would you set up new end caps to encourage extra sales, send out coupons, hire new employees to ensure lanes were always open, and do everything you could to ensure the best possible shopping experience? Of course, you would! The trouble is that online businesses have come to thing that shopping cart abandonment rates of 97% are normal. They think, ?Oh well, what can I do about it?? Stop the madness!!!! The fact is, there’s plenty you can do about it. You don’t have to be satisfied with 97, 98, even 99% of people leaving your site without buying. You don’t have to watch helplessly as 80% or more of your squeeze page visitors waltz away without giving you their email address. You certainly don’t have to let 80-90% of your website or blog traffic bounce away without clicking anything! In this report, you’re going to learn how to capture these people onto your mailing list and ensure yourself a captive audience that won’t just walk away! You’re also going to learn how to really maximize the effectiveness of your list building and your email marketing. So let’s get started! List Monster

7. Capturing Exit Traffic Just like you’d rush after those 97 customers in your grocery store, you should also capture those people who are leaving your websites and blogs. You don’t want to just let them go, because once they go, they are likely to never come back! You need to capture as much of your exit traffic as possible onto a mailing list. That way, if someone is leaving your site without buying anything, you still have a chance to sell them something later. You’ll want to set up a squeeze page that makes them some kind of compelling offer. You’ll want to include a great freebie that seems incredibly valuable, so that very few people could refuse. Once people are convinced to join, you need to start making use of them right away. The best way to do this is to create an email series that will be sent to your prospects on an automated basis after they join your list. This is usually a continuous series that presents a large amount of information spaced out over seven emails, one sent each day. The main reason you want to space these emails out daily is so your list members get to know you and don’t forget about you. They will start to be conditioned to receiving regular emails from you, and they may even look forward to them if you’re giving them good information. Interest in your newsletter is almost always at its highest right after someone subscribes to your list. As times goes on, your emails will probably become less effective. So you’ll want to make the most of your subscribers as soon as they join. List Monster

8. For this reason, you want to keep the content (and offers) coming regularly so they don’t forget you or lose interest. Pitch your product in the very first email you send out, and keep pitching it often. You’ll hear some marketers telling you not to promote to your list right away. They say you should send them a lot of content first. But that only accomplishes one thing: to make your subscribers expect everything free. Plus, why would you withhold products from them that could really change their lives? Why would you knowingly keep these people from getting help with problems they may be having? Obviously, you’ll want to start building a meaningful relationship with your subscribers, but you don’t have to forgo promotion to do it. Just include your promotions along with your content. List Monster

9. Use a Thank You Page You must maximize every single bit of real estate you have, and the page prospects see after they subscribe to your mailing list is no exception. Most people simply send people to a simple page thanking them for subscribing after they join and reminding them to check their email to confirm their subscription, but instead, you should use that valuable space to promote an offer. An interesting way to do this is to make them an offer they can’t refuse. It needs to be more compelling than whatever they just saw, because they’ve been captured upon exiting your site, meaning they did not buy. This should be a product that has very high perceived value but it priced so low it becomes a no-brainer. List Monster

10. Redirect Unresponsive Traffic If someone hasn’t responded to your initial sales page and didn’t join your mailing list, you still shouldn’t give up on them entirely. You have one last option to try to get a sale out of them. You can either redirect this traffic to another single offer, perhaps an affiliate link that ties in with the theme of your original sales page but presents something differently than you do, or you can send them to a ?Recommended Resources? page that lists several other products they may be interested in. Basically, this is your last-ditch effort. It’s now or never, and it’s time to try to get them to respond in some way. You can test and tweak this page and try to get it to convert as well as possible, but any response is better than just letting all that traffic go without a fight. List Monster

11. Maximize your Opt-In Funnel Okay, you’ve learned the basics of capturing your exit traffic onto your opt-in list. Now it’s time to really get into the nitty-gritty of how to maximize conversions on your squeeze page There are two main elements for this: 1.A compelling and valuable product that will be irresistible to prospects. 2.A convincing squeeze page. Baiting the Hook The first thing you need to do is bait your hook. This means crafting a quality product you can give away in exchange for people opting in to your list. This can’t be some throwaway. It must be compelling. Let’s take a look at the best ways to craft a truly effective giveaway product for your offer. 1.It must be easy to deliver on an automated basis. Never offer a service or something that must be shipped. If you happen to get thousands of subscribers at once and can’t deliver, you’ll ruin your reputation. List Monster

12. 2.It must tie in closely with your paid products. It’s no use putting up a weight loss freebie if you’re selling acne treatment products. Sure, some crossover will happen, but your list will be vastly more responsive if you keep a tight rein on your niche. 3.It must be valuable. Yes, it’s free. But people aren’t going to give you their information if you aren’t giving them something they find useful or valuable. Make sure you’re giving away something people might be willing to pay for, because remember, they’re still paying you by trusting you with their email address. 4.It must be desired. Sure, you shouldn’t give away your best secrets in your freebie, but it should still be something they want. Otherwise, they aren’t going to bother subscribing to your list to get it. List Monster

13. Creating a Compelling Squeeze Page Once you’ve got a product, it’s time to create the page that will entice people into giving up their email address to get it. This page must use compelling copy just as if you were asking for money for the product, because they are still paying with their email address. Unlike standard sales pages, you don’t need pages and pages of copy. A single page is usually plenty. Here’s what you need: 1.A really killer headline 2.A few benefits in a bulleted list 3.A strong call to action 4.Your opt-in box Something you must keep in mind is that this particular squeeze page is being set up to catch exit traffic, so you can’t just poke and prod them to buy the offer they just passed up. Instead, you have to condense your information into a smaller bite. Remember, they’ve likely just read through at least part of your sales letter. They probably don’t want to read another long page. So keep it short, simple and to the point. Just let them know a few short benefits of your product and ask them for their email address. List Monster

14. Remember, you don’t need anything complex. A simple page with some professional, eye-catching graphics, a quick headline, maybe a bullet point or two, and your opt-in box is really all you need. If you’re not a designer, don’t panic. You can actually use a pre-made template as a solution to make quick sales pages without needing design skills or shelling out money for custom design. Here are a couple of recommended resources for creating great squeeze pages without needing design skills: >> http://www.LeadPages.net >> http://www.1MinuteSites.com >> http://landingpagemonkey.com/ >> http://countdownmonkey.com/ List Monster

15. Post Registration Magic Now that you’ve crafted a killer squeeze page, it’s time to think about the page that visitors see after registration. Usually, people just add some simple text that thanks people for subscribing and reminds them to check their email for the link to confirm their subscription. This is a waste of precious space! Yes, I know it’s critical to remind people to click that confirmation link, but this page could be so much more! There is a way to ensure you don’t lose out on that valuable ad space. Instead of simply saying thank you and reminding prospects to confirm their subscriptions, add a message that says something like: ?WAIT! Before you go, we have a special bonus subscriber-only discount on one of our bestselling products. Just click below for access.? Then create a simple button that says ?Click to continue? and link that to an offer that is truly a no-brainer. It should be something relatively inexpensive that is offered at a deep discount so that it is practically free. The main goal of this is to get prospects that you can move to your ?proven buyers? mailing list right away. This list should be much more responsive than traditional lists, because they are all proven to buy from you. List Monster

16. Monetizing Those Tire Kickers If you’ve properly implemented your exit traffic and opt-in funnel, you’ll be seeing more profit quickly, but you shouldn’t stop there. There are further strategies you can use to turn those tire kickers into cool, hard cash. By the time you get to this stage, prospects have been through several different layers of your sales funnel. These could include any of the following: 1.The primary sales page or squeeze page 2.An exit pop squeeze page or offer 3.A catch-all offer after the squeeze page 4.A thank you page (post-registration) with additional offer 5.The post-thank you offer Now you can use a few extra tips to get those tire kickers to convert into buyers and put cash into your pocket that you’d otherwise have just left lying on the table! List Monster

17. The Last Resort Offer By now, you have the majority of responsive individuals on your list, but you may still manage to gather a few of those people with a ?last resort? offer. There are a couple of ways to do this. The first one is to send traffic to one of your own products. Of course, by now they may have already seen most or all of what you have to offer that relates in any way to your initial offer, so this may not be possible or feasible. Your second option is to send people to an affiliate offer. This could be for a product related to yours, or for something else, they may find useful. For example, you might send internet marketing traffic to a hosting company, or you might send weight loss traffic to a weight loss product on Amazon. The obvious downside to sending your traffic to an affiliate offer is that you won’t be able to capture those people onto your mailing list. And you’ll be getting a smaller portion of the sales price because you’ll be getting commission instead of getting all of the profits. But remember, this is a last ditch offer. You’ve already tried everything possible to get some money from these people and failed, so you’re not really losing anything. Another drawback to this is that your prospect might not be interested in the specific offer you send them to. So, there is one more option to consider. List Monster

18. The third option is to send this traffic to a list of various offers, some could be your own, and others might be affiliate offers. You might even have links to your blog or other site to make use of the traffic in that way. There’s no easy way to decide which of these options you should choose, so you’ll have to test multiple options to find out which works best for you specifically. List Monster

19. Testing and Tweaking Now it’s time to test and tweak the system in order to ensure you reach the highest possible response rate overall. This is a critical element, because without this step you’re likely to lose a large number of prospects you don’t have to lose. Here are some of the things you need to test: Your squeeze page text, including the headline, benefits and call- to-action Your squeeze page graphics The text on your post-registration page The product you’re offering on the post-registration page The sales copy for the product (headline, opener, benefits, testimonials, guarantee, call-to-action, price and PS) The product or offer you make to people who don’t subscribe The wording of the offer Now, here are some important tips for testing these elements: 1.Test only one element at a time. If you change several items at once and you see a change (positive or negative), how will you know which item affected the change? List Monster

20. 2.Use tracking tools. It’s very difficult to track changes on your own, because you need to change one element manually, wait until you’ve had a significant enough number of results to be relatively sure of the accuracy of the test, and then change something else and track that manually. Instead, you can use something like... http://www.VisualWebsiteOptimizer.com or http://www.Optimizely.com ...in order to track multiple changes at once by displaying rotating pages to different visitors. 3.Don’t make assumptions. Never jump to conclusions too quickly. You must have a statistically significant sample in order to ensure accurate results. Wait until you have at least 30-50 actions before you make a decision. It might be tempting to jump for joy because the first six visitors to your updated squeeze page all opt in, but what if the next 300 don’t? Wait until you have enough of a sample! Never underestimate the power of testing and tweaking. The smallest changes can often have the biggest results, and without making these changes you’re potentially leaving BIG money on the table. List Monster

21. Check Out Catcha Monkey! If you want this whole system to be the most efficient and effective it can possibly be, it’s important to use the very best tools for the job. I’ve already told you about sites like LeadPages.net and 1MinuteSites.com, LandingPageMonkey.com and CountdownMonkey.com as well as tracking sites like VisualWebsiteOptimizer.com and Optimizely.com, but there is another tool that can seriously boost your existing system. This new tool is called Catcha Monkey. >> http://catchamonkey.com/ Catcha Monkey is a brand new tool that helps you create the kind of customizable exit pop-ups you need to capture anyone, who tries to escape your sales funnel by simply closing the tab on your website. As you'll see there is no reason to let these people go without a fight, and once you learn how to use exit pop-ups, you may find that the people you catch using this strategy actually become a VERY profitable segment of your business. Catcha Monkey is incredibly easy to use. To set it up, all you do is log into your account and enter the URL where you’d like to redirect your exit traffic and a sentence or two explaining why your exiting visitor will benefit from visiting this new URL. List Monster

22. The URL that you chose should ideally be a squeeze page in your sales funnel system as we’ve described earlier in this report, but it could be any page you want. Once you have added your preferences in the Catcha Monkey admin panel and clicked "save", Catcha Monkey will give you a snippet of code to paste onto your web page, and it will automatically redirect any traffic that doesn’t convert. It’s that simple! It literally takes less than a minute to set up! So go checkout Catcha Monkey, because as you have hopefully learned from this report... >> http://catchamonkey.com/ "A customer sale, is a terrible thing to let escape"! List Monster

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24. Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! List Monster

25. YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Build Email list tools Bounce Exchange BounceX is a behavioral automation platform that reads and reacts to the digital body language of website visitors. === PopUp Domination This plugin is all about increasing the number of people who opt- in to your email list. === OptinMonster the most powerful customer acquisition and lead-generation solution for businesses. === List Monster

26. Pippity Pippity sets a new bar by delivering beautiful popups in a way that's more in tune with your readers and gives you useful analytics that show the true effect your opt-ins are having. === Ninja Popups Ninja Popups is a WordPress plugin to create popups on your website for newsletter subscriptions, social follows, recommended or related items, and more. === Viral Optins UpViral aims to be the most powerful viral marketing application available to businesses and enterprises of any size. === List Builder Sumo is a suite of free tools that can be used to grow your website's traffic. The Sumo tools are easy to install and work on any website. === List Monster

27. Pop Over Plugin The Popover plugin is similar to tooltips; it is a pop-up box that appears when the user clicks on an element. === Drip Drip may just be the first email marketing tool to make marketing automation accessible to the masses. === Slide In Slide In is an easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick. === Interrupt AppSumo is a medley burrito of the greatest, geekiest products for entrepreneurs. We work tirelessly to find the most innovative, creative, and practical stuff out there and aim to bring them to you, directly and affordably. === Optin Footer The optincrusher plugin for WordPress get's visitors to your website on your email list. === List Monster

28. Hello Bar Hello Bar helps you improve the effectiveness of your website. === Viper Bar ViperChill is a blog authored by Glen Allsopp which covers Viral Marketing === Foobar A WordPress plugin for adding great looking notification bars to your site. === Feature Box Plugin Plugmatter is a rapidly growing WordPress plugin development company. === LeadBoxes a dynamic software company that creates simple, beautiful software and web apps that allow businesses to grow large and devoted audiences. === List Monster

29. Gravity Forms Gravity Forms is the Easiest Tool to Create Advanced Forms for Your WordPress Powered Website. === Comment Redirect Redirect commenters who just made their first comment to a page of your choice. On this page, you could thank them for commenting and ask them to subscribe to your blog, like you on Facebook, whatever you want! === OptinSkin The plugin was developed to fulfill our own need to split-test opt-in forms quickly and easily, anywhere on a blog, to maximise conversions and make more money. === Mail tester Check your newsletter's spam score and quality. === Email verify my addr Online Email Verify service (industrial solution) with API, list, bulk, file verification tools. Verification speed up to 5 millions per day. === List Monster

30. Free Who is This site is a collection of Internet utilities developed by Hexillion. === Data Validation - Email Verification & Scoring The fastest way to clean your email lists and improve deliverability. Verify email addresses in real-time at the point of entry/signup with our API. === Man drill mandrillapp.com is the actual account from where Mandrill customers can setup the service and review reports. === Send grid Delivering your transactional and marketing email through one reliable platform. === Elastice email Use Elastic Email as your outbound SMTP server to improve your delivery rates and seamlessly scale from 100 List Monster

31. emails to 100 milion per month on our ultra-fast global infrastructure. === Mail jet Mailjet is an easy-to-use-all-in-one e-mail platform. With our transactional & marketing e-mail solution. === Smtp 2 go Email delivery, clear and simple. SMTP2GO technology gets your emails sent, while robust reporting gives you a clear picture of what happens behind the scenes. === 10minutefunnels 10 Minute Funnels is an easy to use website & marketing funnel builder that allows businesses to create professional websites & super effective marketing systems, easily & affordably. === Dreamgrow Scroll Triggered Box Scroll Triggered Box is a WordPress plugin that displays a pop-up box with customizable content. === List Monster

32. Exit Monitor Exit Monitor transforms your existing website traffic into paying customers. === Feature Box Plugin An optin feature box is nothing but an email subscription box that is placed right under the header of your WordPress site, but before the main content. === Foobar A WordPress plugin for adding great looking notification bars to your site. === Growtheme It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. === Hybrid-Connect Hybrid Connect is its ability to show an opt-in form with either the traditional email address sign up, for Facebook connect, depending on whether the visitor is logged into Facebook or not. List Monster

33. === Instapage The Instapage features will help any marketing team create professional landing pages and A/B test them with the industry's most advanced analytics. === KickoffLabs KickoffLabs enables anyone to setup effortless landing pages combined with smart email marketing and social referrals to get more leads! === Launchpad Launchpad by Obox is the best looking holding page for your WordPress site. Great for “coming soon”, “down for maintenance” or launch pages. === Launchcrock Launchrock is part of the world's largest startup launch platform, startups.co === List Monster

34. LeadGrab With LeadGrab, you can ethically “Hijack” the traffic and social proof of ANY Website WITHOUT Paying $1,000’s in Advertising === Leadpages Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. === List Builder Sumo arms you with a suite of tools to increase your traffic, build a following and track your success every step of the way. === List Goal Know what's happening on your email list and find new ways to get more subscribers === Ninja Popups Ninja Popups is a WordPress plugin to create popups on your website for newsletter subscriptions, social follows, recommended or related items, and more List Monster

35. === Optin Architect Optin Architect is a subsidiary of DigitalKickstart.com. Digital Kickstart provides software and training programs for marketers and online entrepreneurs. === Optin Footer The optincrusher plugin for WordPress get's visitors to your website on your email list. === OptinSkin OptinSkin is an easy to use list building plugin for WordPress that allows you to post variety of great designed forms on your blog. === Pagewiz Pagewiz was designed to let professional marketeers, business owners and affiliates launch landing page campaigns from scratch, within minutes, and easily optimize them. === List Monster

36. Picreel Picreel optimizes offers on your website by tracking visitors' mouse and scroll movements in real time and then serving up the best offer when they navigate away from valuable content. === Pippity Pippity makes it easy for publishers who respect their readers to create popups that convert. === Slide In Slide In is an easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick. === Smartbribe With SmartBribe, you can add another layer by having your subscriber tweet the content in return for an extra bonus. === Social Locker Social Locker is a WP plugin that locks your most valuable site content behind a set of social buttons until the visitor likes, shares, +1s or tweets your page. List Monster

37. === Subscribe By Email Subscribe by Email is an optional plugin that allows your readers to be notified when you publish a new post. The plugin is not enabled by default. === SumoMe SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. === Thriveleads Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about. === Ultimate Coming Soon Page Simple and flexible, the Ultimate Coming Soon Page plugin works with any WordPress theme you have installed on your site. === List Monster

38. Unbounce Unbounce is used for specific landing pages to drive (mostly) paid traffic. The sole purpose of this landing page is conversion. It could be either a lead, a sign-up, a purchase or any other call to action. === upPrev With upPrev, users can choose to either fly in or fade in a small window in the lower right of a screen when a selected percentage of the page has been scrolled through. The window will display a related headline from the category the current post is in, a link to that category and the number of articles in that category. === Viral Optins UpViral is a wonderful tool that enables you to reach the skies of online marketing. === Visual Website Optimizer Visual Website Optimizer is a market leading testing and optimization tool that allows marketers, product managers and analysts to create A/B tests and geo-behavioral targeting campaigns without having any sort of technical or HTML knowledge. === List Monster

39. Wisepops WisePops is a powerful popup builder that allows you to do just that. From growing your list to selling new products, WisePops is about to make you really, really good at your job. === Wishpond Wishpond is a lead generation platform offering many handy tools, with Instagram Hashtag Contest being one of them. === WPLauncher WpLauncher is a free premium wordpress theme, that is simple with a single purpose: to provide an attractive, customizable domain parking theme for WordPress users. === List Monster

40. Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! List Monster

41. Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES List Monster

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