Scarcity Deals Guide - How To Create Deals

1. Explosive Scarcity Deals

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. of their respective owners. The Explosive Scarcity Deals

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5. Introduction Sites like Groupon, LivingSocial, and other deal sites are great for bringing in tons of additional business, but the truth is; these sites aren’t always your best option. In many cases, you’ll actually end up losing money because you’ll have to sharply discount your product and then pay them a percentage of sales on top of that. And it’s not always so easy to even be seen… Many of these sites reserve the right to not accept certain products, and if they don’t like what you’re selling, you won’t even have a chance of ever appearing on their website, much less being able to take advantage of their popularity. In addition, the larger a site is, the stricter their guidelines are – plus, the more competition in terms of how many offers appear in rotation on the website, or are made available to visitor’s. Of course, these sites do have certain benefits (especially if you aren’t aware of your other options). They have large amounts of built-in traffic that can help you reach new buyers, and they are often set up to be very user-friendly, so that you’re able to create your deals within just a few minutes. Fortunately, there is another way that you can use the power of scarcity to create compelling deals and offers that will send visitor’s into a frenzy, desperate to get in on the action before the offer is over. In fact, with just a few simple steps you can set up your own explosive deals using a powerful, robust app that will perform the very same functions. Explosive Scarcity Deals

6. In fact, the app is far more flexible than anything you’ll find on ?made for you? deal websites where you need to conform to their protocols, restrictions or guidelines. In other words, you’ll be full & complete control over every deal you create, so that you can maximize the value of every visitor and take advantage of the most powerful scarcity-powered campaigns imaginable. The truth is there are few better ways to skyrocket your income, drive new business to your website, and expose your offers to a wider audience than with carefully crafted scarcity-based deals and campaigns. People want to be in on the action especially when they see other people taking advantage of something, and our own natural desire to covet what other people have will drive fresh business to your website, all on complete autopilot. Because once you create your offer, you can let it ride out, automatically pulling in new business and shutting down only when you decide to pull the plug. Regardless if you’re brand new to the concept of scarcity based strategies or you’ve seen them in action for yourself but have yet to create an offer of your own, you really can harness the power of scarcity on your own website, keeping 100% of the profits. Additionally, you will control every campaign you ever create, ensuring that only your offers and deals are available to your website visitors! So without further delay, lets begin! Explosive Scarcity Deals

7. Why Scarcity Works The psychology behind scarcity tactics is actually quite simple. People tend to want what they don’t or can’t have. For example, consider the Black Friday phenomenon. Every year, millions of people brave the massive crowds to shop on the busiest shopping day of the year in order to take advantage of extremely low prices, special limited offers and quantity-controlled deals available at certain stores on the day after Thanksgiving. Since these deals are only valid on Black Friday, those who don’t want to get out in the traffic and the crowds miss out. It’s hard to accept that you’ll have to pay $1500 for that new television when you could get it for $599 on Black Friday; so many people go, despite knowing they will have to wait in huge lines, get pushed around, and potentially even get attacked or trampled! Scarcity takes advantage of the innate desire of humans to: 1.Get a good deal 2.Get something other people can’t have 3.Not lose out on the chance to do something & be part of the crowd Additionally, it highlights a sense of urgency in your offers which forces people into taking action, rather than thinking it over for too long and potentially forgetting all about it a day or so later. Explosive Scarcity Deals

8. Studies have shown that people who do not buy immediately upon being presented an offer may need to see that offer several more times before they decide to buy otherwise they will completely disregard or forget about the offer and never return to it again. We all lead very busy lives, right? Add to that the fact that there are a multitude of ad campaigns and offers crowding our hemisphere each and every day. If we don’t do something to stand out, to make people wake up and pay attention to our deal, we will lose out on the opportunity to make the sale. What if you never have another chance to present your offer to that buyer? They’re lost forever! But by using scarcity tactics, you can push someone into buying right away, because they don’t want to miss their chance, knowing they will never be able to return to it again. If you give people a lot of time to evaluate an offer and make a decision, trust me – they will take every minute of that time only to put it out of their minds because there’s no real urgency. No reason to push it to the front of their minds. They figure that they can just get to it later on, return to it another day – only to never think about it again. Are you starting to understand why scarcity-techniques work so well? It’s simple; humans are wired by nature to respond to urgency. In the past, there was an urgency just to survive. Humans had to collect food before winter or they would die of starvation. They had to gather their crops before squirrels and crows and rabbits and other pests devoured them. They had to return to their homes before dark to avoid being attacked by panthers, bears or other predators. Explosive Scarcity Deals

9. So if you think about it, scarcity tactics just motivate people by using the exact same natural instincts that ensure survival, which means the tactics are incredibly powerful and will always & forevermore continue to be effective. Scarcity simply exploits our natural instinct to respond to time-sensitive situations. Sites like Groupon work extremely well by using offers that are limited to a specific time period, a specific number of people, or both. People feel compelled to buy right away, because they don’t want the offer to sell out or expire before they have a chance to claim it. As you can imagine, using these psychological triggers can skyrocket your sales and profits. People respond extremely well to these methods, and using them is certain to explode your profits like nothing you’ve ever seen! Explosive Scarcity Deals

10. Setting Up Your Own Deals The truth is you don’t have to use sites like Groupon to create scarcity deals. Instead, you can put yourself in full control of your scarcity-based offers and campaigns so that they work exactly the way you want them to, and without having to give anyone a dime of your profits – you will keep each and every penny! One of the easiest ways to create your very own scarcity-based offers and deal sites is with Countdown Monkey a powerful app that is designed to simplify the creation of scarcity, time-sensitive deals, making it easier than ever to take advantage of this powerful way of selling. Visit: >> Countdown Monkey - http://countdownmonkey.com/ It’s completely user-friendly even for total beginners. In fact, you don’t need any coding experience or programming knowledge whatsoever, because the script does everything for you! Using this app, you can create your own deal webpage, or scarcity-driven campaigns of almost any kind (and in any niche market imaginable) using affiliate products or your own products. This makes the app extremely powerful and very flexible! Deals are very easy to customize with many different features, as you can see when you visit this link... Countdown Monkey: http://countdownmonkey.com/ Explosive Scarcity Deals

11. There are 3 main types of scarcity offers that you can use: 1.Countdown– This will make the deal expire at a certain day/time. 2.Quantity – This will allow a certain number of people to purchase. 3.Evergreen – This deal will expire a certain length of time after a visitor sees it for the first time, so it doesn’t expire for everyone at once. Explosive Scarcity Deals

12. Types of Scarcity Tactics Scarcity tactics are very powerful, but many people don’t know how to use them properly, or they don’t know there are several different methods you can employ to imply scarcity to your visitors. Basic Scarcity Principles There are no hard and fast rules for scarcity promotions, but there are some universal principles that can apply to almost any scarcity campaign. Deadlines Most scarcity campaigns work based on deadlines. This deadline may be time-based or quantity-based or some other type of deadline, but the deadline is made obvious and inspires visitors to act quickly. Limitations By limiting some aspect of the offer, such as the number of products available, the number of people who get a certain bonus, or the number of people who can buy at a certain price, you motivate people to buy as quickly as possible. Potential Loss People don’t like to lose anything. If people miss their chance to buy something at a certain price or even altogether, they will kick themselves. Thus, they buy quickly to avoid this loss. Explosive Scarcity Deals

13. Now let’s take a look at some of the various scarcity tactics you can use to boost your sales. Remember, though, if you’re going to use these tactics you must be willing to follow through with any limitations. If people realize your scarcity tactics are meaningless, they will lose their effectiveness very quickly! Limited Time Offers Perhaps the most common scarcity device is the limited time offer. This method simply has a deal expire at a certain time or on a certain day. You’ve seen these in use for many years. For example, you’ve probably seen commercials on television that tell you that you must call by midnight to get a bonus item or a lower price than normal. Sometimes these offers are, essentially, worthless. Often they show the same add daily for months at a time, devaluing the offer entirely. Of course, people seeing the offer for the first time don’t know this. But it kills the company’s credibility once the customer sees the offer several times. If you’re going to use this tactic, be sure your deal expires when you say it will, and don’t repeat the deal too soon after it ends. Ideally you should wait at least a few weeks before you run the same, or a similar deal. Explosive Scarcity Deals

14. Limited Quantity Another very important type of scarcity tactic is offering limited quantity. You probably already understand why this method works so well. Anyone who has ever collected anything that involves rarity should understand this very well. For example, some car companies will create a ?limited edition? model of a popular type of car. They might make only 100 of these, or 1000. They add a few extra features to the model that cannot be found in the standard model, however the differences are usually relatively minor and mostly cosmetic. Then they charge several times the price of the standard model. Why are people willing to pay so much for a car that is not profoundly different? Because it is a status symbol to know you have a car that many people will never even see in their lifetime, much less own. Of course, this tactic doesn’t have to be used only on products that make a user feel a level of status. It can also be used with price just to let people know they must hurry to buy or lose the deal forever. You may wonder why you should use this offer instead of a timed offer. There are multiple reasons, but perhaps the most important is that it may be difficult to gauge how long you should run an offer. You may not know how long it will take to sell out, or how long you should set the offer to run for maximum impact. However, setting a limited quantity, especially a very low quantity, will almost always inspire urgency. Explosive Scarcity Deals

15. When should you not use this particular scarcity device? When you don’t believe you will get a significant amount of traffic quickly. If someone comes to your deal page and sees 144 of 150 left and they return several hours later and see 143 of 150 left, there isn’t much call for urgency. However, if they return hours later and se 28 of 150 left, you better believe they’re going to act quickly! Dime Sales A dime sale raises the price of an item with every purchase or every certain number of purchases. If you get a decent number of sales in a relatively short time period, this can be a big motivator for people to take action quickly. Let’s say you start the price out at $7 and increase the price by a dime with every sale up to a maximum of $14. The first person gets the product for $7. The second person pays $7.10. The next pays $7.20, and so on. Finally, the price hits $14 and it stays there for any remaining buyers. As people reload the page and see the price going up, up, up, they are likely to buy right away, not wanting to wait and end up paying more. Just keep in mind that later buyers may be very demotivated to buy, because they will feel unhappy that they could have got the product for the initial price but missed it. Explosive Scarcity Deals

16. Time Interval Another type of tactic that is very similar to a dime sale raises the price in time intervals instead of with sales. This is effective when you want to have a dime sale but may not have enough sales to effectively inspire urgency. The price may go up every 15 minutes or every hour or even every day until it hits the maximum price and stays there. Occasion Promotions Holidays and other special occasions are great for running deals. This could be any holiday, but it is helpful to tie the occasion in with the product. For example, you might want to run a deal on a product that might appeal to men around Father’s Day, or a deal on a product that appeals to students near the end of summer right before back-to-school time. Explosive Scarcity Deals

17. Basic Rules of Scarcity Marketing Before embarking on any scarcity marketing campaign, be sure to observe these general rules in order to increase their effectiveness and keep your reputation as a marketer intact. 1.Be Honest– Always make sure you are honest with your campaigns. Don’t tell people there will be a limited quantity if you intend to allow more than that to purchase. 2.Be Believable – Be sure you give a valid reason for your scarcity tactics. For example, if you are limiting quantity, you might tell people you are limiting it because you don’t want too many people using your secrets in order to keep effectiveness from waning. 3.Follow Through – If you tell people you are going to remove an offer at midnight, do so. If you say only 50 people will ever be allowed to buy, only sell to 50 people. Always do what you say you will! 4.Be Consistent – Never change a deal or offer in the middle of a promotion. Consistency is vital! 5.Provide Quality – As always, keep your quality high. If you follow these general rules, you will find your deals will always do well. If you ever begin to slack in these areas, you’ll notice your sales starting to suffer. These rules are critical to your continued success! Explosive Scarcity Deals

18. Final Words Humans are hard wired to respond with absolute urgency only when given a clear indication that it’s required. If we believe that there’s no rush, that we have time to make a decision or that there is an unlimited supply of a resource, product or service – we have no real reason to make a decision right away. There is simply no prompt or instruction to do so. Using the natural survival instincts people have developed over thousands of years of evolution, you can compel people to take action immediately, thus increasing conversions significantly and making your marketing efforts much easier! Nothing will set people into an absolute buying frenzy like special deals or exclusive offers that provide a limited buying experience will. When someone feels as though there are only so many products available, they will seize the opportunity to purchase on the simple fact that they are afraid to lose out on an opportunity, especially one that other people have already responded to! And the crazy thing about this is that they will respond to offers that they normally would NEVER respond to just because they want to be part of the crowd, to get in on the action and eliminate any chance of regret later on should they fail to take action! Scarcity is by far, the most powerful sales driving strategy imaginable because not only does it force people into taking immediate action but it conditions buyers to respond to future offers and deals because they know they will get a better price than other people and that the offer is likely to end quickly or without notice. Explosive Scarcity Deals

19. As you can imagine, these techniques will boost conversion rates unlike anything else you’ve ever seen! Best of all, with user-friendly, powerful apps like http://countdownmonkey.com/ building dynamic, irresistible scarcity-based offers has never been easier, even if you want to incorporate them into existing websites! Explosive Scarcity Deals

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