Top 10 List Building Guide - How To Create An Email List

1. Top 10 List Building Mistakes

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. be affiliate links and either the This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. Top 10 List Building Mistakes

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5. Introduction You’ve probably heard the saying, ?The money is in the list.? This is one of the most popular saying in the world of business, and it’s absolutely true. Content may be king, but the list is the Supreme Chancellor. The fact is, having a list is far more important than having a large fan base on Facebook, a lot of traffic on your blog, or a lot of followers on Twitter. List subscribers are people you can reach at any time. You don’t have to get them to be on Facebook, Twitter or your blog. You only have to get them to open their email, which is something most people do at least once per day. On average, each email subscriber you get can make you approximately $1 per month. That means if you have 100 subscribers, you could make $100 per month. 1,000 subscribers could make you $1,000 per month. This isn’t a hard and fast rule, but it’s a good general guideline. It could be less, but it could be much more depending on your niche, your offers, and how you treat your list. In this guide, you’re going to learn about some of the biggest mistakes people make when building a list and marketing to that list, and how you can avoid making these killer mistakes in your own campaigns. Let’s begin. Top 10 List Building Mistakes

6. Mistake #1 Waiting to Build a List You may think that because your website or blog is only getting a handful of visitors that you shouldn’t bother trying to build your list yet. Wrong! No matter how much traffic you have, even if it’s one visitor, it’s never too early to start trying to build your list. You never know when that one person who would buy absolutely everything you promote might come along, so it’s a good idea to get up a squeeze page and a lead magnet and start trying to gather subscribers immediately. Let’s say you decide to wait until you are getting 1,000 unique visitors per day to start building your list. And let’s say it takes you a full year, 365 days, to reach that point. And let’s say you got an average of 100 visitors each day before that point. And let’s say that your squeeze page would have converted 10% of those people to subscribers. 10% of 100 visitors per day (10) x 365 days = 3,650 subscribers Remember how I mentioned that the average subscriber is worth $1 per month? That’s $3,650 per month worth of income you could be missing out on! This is just a simple example, but you can see my point, right? Top 10 List Building Mistakes

7. Mistake #2 Bad Lead Magnets A lead magnet, in case you’re not aware, is whatever you’re giving away as an incentive to get people to join your list. This might be a free video, a report, an eBook, a multi-day email course, or perhaps just a free coupon or discount offer. A lot of people make the mistake of thinking they can throw together a 5- page report that offers very little real value. While it may work to get people to join your list, it isn’t going to benefit you much for the long term. Why? Because your lead magnet isn’t only to get people to join your list. It’s also a preview of what you know. It’s a preview of what kind of valuable things you might offer in the future. It lets people know you’re an expert in your field. Your lead magnet should actually be of such high quality that people would be willing to pay for it. The higher the quality, the more people will want to buy whatever you offer for sale later, because they will automatically think, ?If the freebie is this great, the paid stuff must be freaking incredible!? Top 10 List Building Mistakes

8. Mistake #3 Bad Squeeze Pages A bad squeeze page is going to kill your list building efforts faster than anything else. If your squeeze page is poorly constructed, you could be losing out on a very large number of subscribers. Let’s look at the example from the previous section. Those 3,650 subscribers would be half that (only 1825) if your squeeze page converted at 5% instead of 10%. That’s potentially a difference of getting $1,850 on average per month instead of $3,650 per month! You probably won’t come up with a perfect squeeze page right off the bat. It might take testing several iterations before you come up with the right version. But you can use A/B split testing to determine which version converts best for you. You could even send some paid traffic to your squeeze page iterations to test them before you start using them. I’m sorry that there’s no one be-all, end-all squeeze page example I can give you that is guaranteed to work in any niche. Different markets will respond better to different tactics. That’s why you should test different styles, different headlines, different images, different colors, even different lead magnets until you get a squeeze page that converts well. Top 10 List Building Mistakes

9. Mistake #4 No Autoresponder Sequence Okay, so let’s say you have built a list of several hundred (or thousand) people. Now what? If you’re not using an autoresponder sequence, you’re really missing out on a lot of potential from your list. The reason for this is that you want to keep your list warm until you’re ready to send out your next offer. What do I mean by warm? Well, let’s say you join an email list to get a free report. You read the report and like it, but you don’t get any emails from this marketer for several weeks. Then suddenly you get an email selling something. You may have forgotten who this person is. You may not immediately remember that free report you got, or where it came from. Now suddenly this person seems like a spammer. You hate spam, so you just click the ?spam? tag in your email and you don’t get any emails from that person anymore. Do you want this to happen to you? No? Then keep your list warm by using an autoresponder to send them interesting, valuable emails every few days for a while after they join to keep them warm. Top 10 List Building Mistakes

10. Mistake #5 Using the Wrong Service Did you know that the autoresponder service you use can make a huge difference to the success of your email marketing? Some email services have taken measures to ensure their emails are whitelisted by a lot of the major email providers and ISPs. What this means is that your emails are a lot less likely to be marked as spam, which means your emails will be seen and read by more people. The one thing you should not do is to use one of those scripts that run on your own server. Just don’t do it! You won’t have the automatic whitelist power that a good email service provider has, and you’ll potentially be the target of spam complaints that could get your hosting account shut down or even get your domain name taken away! If you’re using a good autoresponder service, they would field many of the spam complaints. (And you will get them no matter what you do. People may forget who you are, or they will try to unsubscribe and make a mistake and they’ll think you’re continuing to email them on purpose, or they’re just jerks.) A good autoresponder service would be able to be your advocate, because they have many anti-spam measures in place to protect themselves, and that also protects you. Top 10 List Building Mistakes

11. Mistake #6 Not Tracking Results This is a mistake even some major marketers make, and it’s a big one. If you aren’t tracking your results, you could be missing out big time. Most email services provide metrics. These metrics are there for a reason. They give you extremely valuable information that can tell you how well you’re doing with your email promotions. Some of the information you may get from your email provider includes: Received Rate – The total number of subscribers who got your email (or at least the total number of messages sent) Opens – The total number of people who opened your email Read Percentage – The percentage of people who read your message Clickthroughs – The number of people who clicked the link in your email Metrics such as these will tell you a lot. Your open rate will tell you whether your subject line worked to get people interested. Your clickthroughs will tell you how well you did writing the email copy. Don’t ignore these metrics, as they can help you improve your results considerably! Top 10 List Building Mistakes

12. Mistake #7 Over-Hyping the Subject Line The last thing you want to do is over-hype your subject line, because it will only make people automatically think your message is spam. Or even worse, they won’t believe the hype and they’ll think you’re a liar or a scammer. Take a look at these subjects: Lose 6 Pounds Overnight? Yes, It’s Possible With NO Dieting! Brand New Weight Loss Method Shows Promise The first subject line is probably going to make most people think, ?Yeah, right.? There’s no way someone could lose 6 pounds overnight, right? Even if it were possible, the average person would not believe it. The second subject line is much more believable. It may not be as ?exciting?, but it’s much more honest and will probably not upset people the way the first one might. Top 10 List Building Mistakes

13. Mistake #8 Promotion Only Emails Every single email you send should offer some sort of value to your subscribers. Even promotional mails should be of value in some way. You may think, ?But the product I’m promoting is incredibly valuable!? That may be true, but if you’re not offering some sort of added value, you may end up upsetting your subscribers. At the very least, you will eventually end up alienating people, because they will stop opening your messages. Instead, give your subscribers a lot of value. Send them valuable information for free on a regular basis. Interact with them. Don’t use noreply@yourdomain.com as your return email address, because you want to respond when a subscriber emails you! This builds loyalty. Whenever you send an email, add value. Here are some ideas: Offer a discount or rebate of whatever you’re promoting Offer a bonus to anyone who buys through your affiliate link Offer a how-to-use-it report to anyone who buys Make a video review of the product Whatever you do, don’t just send a promotion! Top 10 List Building Mistakes

14. Mistake #9 Not Using Text There’s a new trend in email marketing these days to use tons of graphics and completely ignore the text side of things. The trouble is, a lot of people can’t stand graphical emails. Sometimes they won’t pay any attention to them if they are all graphics, or they will get confused and not understand where to click to get more information. This is why you should always include some plain text for those people. At the very least, be sure you have at least one recognizable text link for people who look for text to click. Your call to action should always include text. You might think a huge red flashing animated button that says ?Click Here!? would be the option that would get the most clicks, and you might be right. But then again, it could be that small, innocuous text link that gets more results. Just in case, be sure to include the text link alternative. That way, all your bases are covered, and you’ll find that you’ll get a better CTR because you have both options included. Top 10 List Building Mistakes

15. Mistake #10 Mailing Too Often or Too Little Finding the right frequency to email your list can be tricky, but in general you want to email them anywhere from 2-5 times per week. Anything less than that and you risk them forgetting who you are. Anything more than that and they are likely to unsubscribe because they will think you’re spamming them to death. * Every time you send out an email, watch your unsubscribe rate. If you notice a significant increase in unsubscribes after a particular mailing, you might want to decrease the number of times you email your list. (Unless of course there’s another reason you can pinpoint for the unsubscribes, such as emailing about something controversial.) If you notice that not many people are clicking your links or opening your emails, it might be because they don’t know who you are. In this case, temporarily increase the number of emails you send each week. This all goes back to metrics. Pay attention to all of your metrics every time you send out a message. These metrics will let you figure out what you might be doing wrong so you can increase the effectiveness of all of your email marketing campaigns. Top 10 List Building Mistakes

16. Conclusion Remember, it’s never too late (or too early) to start building an email list. The best time to start, if you haven’t already, is now! Not tomorrow. Not next week. Not ?someday.? Now! Every day you wait is potentially several subscribers you lose forever. Those people may never cross your path online again. Isn’t it better to get those people on your list while you have the chance? Be careful with your email marketing efforts, because once you alienate a subscriber, they’re gone for good. They’ll hit that ?unsubscribe? link, and you’ll probably never hear from them again. As long as you avoid the mistakes outlined in this guide, you’ll probably find a lot of success with email marketing. Ultimately, if you treat your list like gold, they’ll bring you lots of gold! Good luck! Top 10 List Building Mistakes

17. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Top 10 List Building Mistakes

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19. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Build Email list tools Bounce Exchange BounceX is a behavioral automation platform that reads and reacts to the digital body language of website visitors. === PopUp Domination This plugin is all about increasing the number of people who opt-in to your email list. === OptinMonster the most powerful customer acquisition and lead-generation solution for businesses. === Pippity Pippity sets a new bar by delivering beautiful popups in a way that's more in tune with your readers and gives you useful analytics that show the true effect your opt-ins are having. === Top 10 List Building Mistakes

20. Ninja Popups Ninja Popups is a WordPress plugin to create popups on your website for newsletter subscriptions, social follows, recommended or related items, and more. === Viral Optins UpViral aims to be the most powerful viral marketing application available to businesses and enterprises of any size. === List Builder Sumo is a suite of free tools that can be used to grow your website's traffic. The Sumo tools are easy to install and work on any website. === Pop Over Plugin The Popover plugin is similar to tooltips; it is a pop-up box that appears when the user clicks on an element. === Drip Drip may just be the first email marketing tool to make marketing automation accessible to the masses. === Top 10 List Building Mistakes

21. Slide In Slide In is an easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick. === Interrupt AppSumo is a medley burrito of the greatest, geekiest products for entrepreneurs. We work tirelessly to find the most innovative, creative, and practical stuff out there and aim to bring them to you, directly and affordably. === Optin Footer The optincrusher plugin for WordPress get's visitors to your website on your email list. === Hello Bar Hello Bar helps you improve the effectiveness of your website. === Viper Bar ViperChill is a blog authored by Glen Allsopp which covers Viral Marketing === Top 10 List Building Mistakes

22. Foobar A WordPress plugin for adding great looking notification bars to your site. === Feature Box Plugin Plugmatter is a rapidly growing WordPress plugin development company. === LeadBoxes a dynamic software company that creates simple, beautiful software and web apps that allow businesses to grow large and devoted audiences. === Gravity Forms Gravity Forms is the Easiest Tool to Create Advanced Forms for Your WordPress Powered Website. === Comment Redirect Redirect commenters who just made their first comment to a page of your choice. On this page, you could thank them for commenting and ask them to subscribe to your blog, like you on Facebook, whatever you want! === Top 10 List Building Mistakes

23. OptinSkin The plugin was developed to fulfill our own need to split-test opt-in forms quickly and easily, anywhere on a blog, to maximise conversions and make more money. === Mail tester Check your newsletter's spam score and quality. === Email verify my addr Online Email Verify service (industrial solution) with API, list, bulk, file verification tools. Verification speed up to 5 millions per day. === Free Who is This site is a collection of Internet utilities developed by Hexillion. === Data Validation - Email Verification & Scoring The fastest way to clean your email lists and improve deliverability. Verify email addresses in real-time at the point of entry/signup with our API. === Top 10 List Building Mistakes

24. Man drill mandrillapp.com is the actual account from where Mandrill customers can setup the service and review reports. === Send grid Delivering your transactional and marketing email through one reliable platform. === Elastice email Use Elastic Email as your outbound SMTP server to improve your delivery rates and seamlessly scale from 100 emails to 100 milion per month on our ultra-fast global infrastructure. === Mail jet Mailjet is an easy-to-use-all-in-one e-mail platform. With our transactional & marketing e-mail solution. === Smtp 2 go Email delivery, clear and simple. SMTP2GO technology gets your emails sent, while robust reporting gives you a clear picture of what happens behind the scenes. === 10minutefunnels Top 10 List Building Mistakes

25. 10 Minute Funnels is an easy to use website & marketing funnel builder that allows businesses to create professional websites & super effective marketing systems, easily & affordably. === Dreamgrow Scroll Triggered Box Scroll Triggered Box is a WordPress plugin that displays a pop-up box with customizable content. === Exit Monitor Exit Monitor transforms your existing website traffic into paying customers. === Feature Box Plugin An optin feature box is nothing but an email subscription box that is placed right under the header of your WordPress site, but before the main content. === Foobar A WordPress plugin for adding great looking notification bars to your site. === Growtheme Top 10 List Building Mistakes

26. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. === Hybrid-Connect Hybrid Connect is its ability to show an opt-in form with either the traditional email address sign up, for Facebook connect, depending on whether the visitor is logged into Facebook or not. === Instapage The Instapage features will help any marketing team create professional landing pages and A/B test them with the industry's most advanced analytics. === KickoffLabs KickoffLabs enables anyone to setup effortless landing pages combined with smart email marketing and social referrals to get more leads! === Launchpad Top 10 List Building Mistakes

27. Launchpad by Obox is the best looking holding page for your WordPress site. Great for “coming soon”, “down for maintenance” or launch pages. === Launchcrock Launchrock is part of the world's largest startup launch platform, startups.co === LeadGrab With LeadGrab, you can ethically “Hijack” the traffic and social proof of ANY Website WITHOUT Paying $1,000’s in Advertising === Leadpages Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. === List Builder Sumo arms you with a suite of tools to increase your traffic, build a following and track your success every step of the way. === List Goal Top 10 List Building Mistakes

28. Know what's happening on your email list and find new ways to get more subscribers === Ninja Popups Ninja Popups is a WordPress plugin to create popups on your website for newsletter subscriptions, social follows, recommended or related items, and more === Optin Architect Optin Architect is a subsidiary of DigitalKickstart.com. Digital Kickstart provides software and training programs for marketers and online entrepreneurs. === Optin Footer The optincrusher plugin for WordPress get's visitors to your website on your email list. === OptinSkin OptinSkin is an easy to use list building plugin for WordPress that allows you to post variety of great designed forms on your blog. === Pagewiz Top 10 List Building Mistakes

29. Pagewiz was designed to let professional marketeers, business owners and affiliates launch landing page campaigns from scratch, within minutes, and easily optimize them. === Picreel Picreel optimizes offers on your website by tracking visitors' mouse and scroll movements in real time and then serving up the best offer when they navigate away from valuable content. === Pippity Pippity makes it easy for publishers who respect their readers to create popups that convert. === Slide In Slide In is an easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick. === Smartbribe With SmartBribe, you can add another layer by having your subscriber tweet the content in return for an extra bonus. === Top 10 List Building Mistakes

30. Social Locker Social Locker is a WP plugin that locks your most valuable site content behind a set of social buttons until the visitor likes, shares, +1s or tweets your page. === Subscribe By Email Subscribe by Email is an optional plugin that allows your readers to be notified when you publish a new post. The plugin is not enabled by default. === SumoMe SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. === Thriveleads Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about. === Ultimate Coming Soon Page Simple and flexible, the Ultimate Coming Soon Page plugin works with any WordPress theme you have installed on your site. === Top 10 List Building Mistakes

31. Unbounce Unbounce is used for specific landing pages to drive (mostly) paid traffic. The sole purpose of this landing page is conversion. It could be either a lead, a sign-up, a purchase or any other call to action. === upPrev With upPrev, users can choose to either fly in or fade in a small window in the lower right of a screen when a selected percentage of the page has been scrolled through. The window will display a related headline from the category the current post is in, a link to that category and the number of articles in that category. === Viral Optins UpViral is a wonderful tool that enables you to reach the skies of online marketing. === Visual Website Optimizer Visual Website Optimizer is a market leading testing and optimization tool that allows marketers, product managers and analysts to create A/B tests and geo-behavioral targeting campaigns without having any sort of technical or HTML knowledge. === Top 10 List Building Mistakes

32. Wisepops WisePops is a powerful popup builder that allows you to do just that. From growing your list to selling new products, WisePops is about to make you really, really good at your job. === Wishpond Wishpond is a lead generation platform offering many handy tools, with Instagram Hashtag Contest being one of them. === WPLauncher WpLauncher is a free premium wordpress theme, that is simple with a single purpose: to provide an attractive, customizable domain parking theme for WordPress users. === Top 10 List Building Mistakes

33. Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Top 10 List Building Mistakes

34. Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Top 10 List Building Mistakes

35. Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Top 10 List Building Mistakes

36. Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools Top Facebook Tools Top Lead Generation Tools Top Autoresponders Tools Build Email List Tools Top Niche Research Tools Top Trends Tools Top 10 List Building Mistakes

37. Ecommerce Software Screen Capture Video Audio Tools Gif Creator Tools Free Banner Creators Tools Top Online Contests Tools Twitter Tools Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Top 10 List Building Mistakes

38. Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites Push Notification Tools Time Management Tools Webinars Tools Heatmap Analytics Tools Free Wordpress Tutorials Website Templates builder Tools Top 10 List Building Mistakes

39. Website Testing And Analysis Tools File Sharing And Data Storage Tools Brainstorming And Mind Mapping Tools Top Interstitial Traffic Networks Top Solo Ad Traffic Sources Top Native Ads Traffic Networks Top PPC Networks Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Top 10 List Building Mistakes

40. Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools Support Tools Graphic and Design Tools Efficiency Tools Virtual Assistant Sites Top Outsourcing Tools Traffic Analysis Tools Top 10 List Building Mistakes

41. VPN Tools Integration Services Tools Social Media Analytics Tools Url Shortener Tools Content Ideation Tools Domain Name Idea Generators Domain Appraisal Tools Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Top 10 List Building Mistakes

42. Project Management Tools Customer Support Website Monitoring Tools Form Builders Website Builders Image And Cliparts Sites Design Tools Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools Top 10 List Building Mistakes

43. YouTube Marketing Tools Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools Cloud File Storage Top Affiliate Marketing Sites Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Top 10 List Building Mistakes

44. Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites Top 10 List Building Mistakes